# Autohome Inc. (ATHM)

> Source: Nexqual · https://nexqual.com/ATHM · data as of 2026-10-23 17:46 UTC · cite as "Nexqual, Autohome Inc. (ATHM), nexqual.com/ATHM" · informational, not investment advice.

**Price:** USD 20.22 (-0.88% today) · US market open, as of October 23, 2026 at 17:46 UTC; quotes may be delayed. Prev close 20.4 · day 20.04–20.42 · 52w 15.57–26.67 · market cap $2.33B · NYQ

## Key facts
- Insider open-market sales, last ~7 months: 8 Form 4 filings, $589K; 8 not under a Rule 10b5-1 plan ($589K); 0 by opportunistic insiders, 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Analysts: Hold (mean 3.08 on a 1–5 scale) (13 analysts), mean target USD 21.25 (range 19–26.5).
- Total return with dividends: 1Y -19.8% vs S&P 500 +14.4%; 5Y -38.4% vs S&P 500 +77.1%.
- Next earnings: 2026-11-04, EPS estimate USD 0.32, revenue estimate $188M.

## Insider sales (SEC Form 4, open-market, last ~7 months)
0 of 8 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-09-30 | Zeng Yan | Chief Financial Officer | 9,316 | $49K | 5.5% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-09-30 | Xiang Bibo | Chief Technology Officer | 5,588 | $30K | 9% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-09-30 | Long Quan | Director | 34,400 | $182K | 16.4% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-31 | Fang Xing | Director | 1,568 | $9K | 17.5% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-31 | Zhou Shenglei | Director | 6,548 | $36K | 28.1% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-31 | Liu Chi | Chief Executive Officer | 23,760 | $132K | 40.7% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-05-29 | Xiang Bibo | Chief Technology Officer | 10,508 | $46K | 14.4% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-05-29 | Zeng Yan | Chief Financial Officer | 24,300 | $106K | 12.5% | No | Too little history (no open-market trades in 2023–2025) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.

## Analysts
Consensus Hold (mean 3.08 on a 1–5 scale), 13 analysts; mean target USD 21.25 (low 19, high 26.5).

## Total return (dividends reinvested)
|  | 1Y (from 2025-10-23) | 5Y (from 2021-10-25) |
|---|---|---|
| Total return | -19.8% | -38.4% |
| S&P 500 (SPY) | +14.4% | +77.1% |
| Per year | -19.8% | -9.3% |
| Volatility (annualized) | 31.9% | 42.8% |
| Max drawdown | -38.1% (Oct 2025→May 2026) | -52.3% (Jun 2022→Jun 2026) |

## Peers (Internet Content & Information)
STUB (StubHub Holdings, Inc.) USD 5.95 -2.54% · RUM (RUM Group Inc.) USD 5.61 +1.26% · CARG (CarGurus, Inc.) USD 31.57 -3.54% · PPLI (People Incorporated) USD 38.69 -2.26% · DJT (Trump Media & Technology Group ) USD 6.4 -3.25% · GENI (Genius Sports Limited) USD 6.31 -3.52%

## More
Full page: https://nexqual.com/ATHM · Free keyless MCP server with the same data and citations: https://mcp.nexqual.com/mcp · Guide for agents: https://nexqual.com/agents · https://nexqual.com/llms.txt

## Supply chain and relationships (SEC annual reports)

Named in ATHM's own 20-F filed 2026-04-15 (https://www.sec.gov/Archives/edgar/data/1527636/000119312526155932/athm-20251231.htm):

| Relationship | Company | Sentence in the filing |
|---|---|---|
| Related party | Haier Group | "We have had related party transactions with Haier Group." |
| Competitor | ByteDance | "In addition, we also face competition from companies engaged in social media business, such as ByteDance and Tencent, companies engaged in data product offering, such as BitAuto and Dongchedi, and companies engaged in AI…" |
| Competitor | Tencent | "In addition, we also face competition from companies engaged in social media business, such as ByteDance and Tencent, companies engaged in data product offering, such as BitAuto and Dongchedi, and companies engaged in AI…" |

## Analyst estimates and revisions

| Period | EPS est. | 90d ago | Change | Revenue est. | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends 2026-09-30) | $0.32 | $0.38 | -16.3% | $187.8M | 4 |
| Next quarter (ends 2026-12-31) | $0.35 | $0.42 | -16.9% | $199.9M | 3 |
| Current fiscal year (ends 2026-12-31) | $1.22 | $1.31 | -6.5% | $737.9M | 10 |
| Next fiscal year (ends 2027-12-31) | $1.34 | $1.51 | -10.8% | $736.8M | 9 |