# Bread Financial Holdings, Inc. (BFH)

> Source: Nexqual · https://nexqual.com/BFH · data as of 2026-10-15 20:00 UTC · cite as "Nexqual, Bread Financial Holdings, Inc. (BFH), nexqual.com/BFH" · informational, not investment advice.

**Price:** USD 101.31 (+2.37% on the day) · last close of Oct 15, 2026; US market closed, not a live price. Prev close 98.96 · day 98.32–101.79 · 52w 58.17–114.53 · market cap $3.89B · NYQ

## Key facts
- Last four reported quarters (through Jun 30, 2026): revenue $3.96B, net income $569M (14.4% margin) (SEC filings).
- Valuation: P/E 6.8x (avg 6.7x at the last 3 fiscal year-ends).
- 2 of 80 tracked superinvestors hold BFH (13F, Q2 2026): 0 new, 0 added, 2 reduced, 0 unchanged.
- Insider open-market sales, last ~7 months: 3 Form 4 filings, $2.5M; 2 not under a Rule 10b5-1 plan ($1.2M).
- Analysts: Hold (mean 2.59 on a 1–5 scale) (17 analysts), mean target USD 114.69 (range 86–129).
- Total return with dividends: 1Y +77.8% vs S&P 500 +18.1%; 5Y +38.8% vs S&P 500 +85.1%.
- Next earnings: 2026-10-22, EPS estimate USD 3.23, revenue estimate $1.01B.

## Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $3.27B | $3.83B | $4.29B | $3.84B | $3.85B | $3.96B |
| Net income | $801M | $223M | $718M | $277M | $518M | $569M |
| EPS (diluted) | $16.02 | $4.46 | $14.34 | $5.49 | $10.89 | — |
| Free cash flow | $1.46B | $1.78B | — | — | — | — |
| Net margin | 24.5% | 5.8% | 16.7% | 7.2% | 13.5% | 14.4% |
| Revenue growth | -27.6% | +16.9% | +12.1% | -10.5% | +0.2% | — |
| Cash + short-term investments | $3.13B | $4.02B | $3.84B | $3.95B | $3.63B | — |
| Total debt | $7.44B | $8.01B | $5.29B | $5.56B | $4.31B | — |
Fiscal years end Dec. EPS is split-adjusted.

## Valuation (price ÷ last four quarters, through Jun 30, 2026)
P/E 6.8x · P/S 1.0x · P/B 1.2x · Earnings yield 14.62% · Dividend yield (paid, TTM) 1.00% · Buyback yield (TTM) 14.36%
P/E at fiscal year-ends: Dec 2025 6.8x, Dec 2024 11.1x, Dec 2023 2.3x.

## Superinvestors (SEC 13F-HR, Q2 2026)
2 of 80 tracked investors hold BFH. Change is vs their prior-quarter share count.
| Investor | Firm | % of portfolio | Value | Change |
|---|---|---|---|---|
| Bill Miller | Miller Value Partners | 3.40% | $14.4M | Reduced -31.4% |
| Richard Pzena | Pzena Investment Management | 0.10% | $35.5M | Reduced -46.6% |

## Insider sales (SEC Form 4, open-market, last ~7 months)
1 of 3 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan |
|---|---|---|---|---|---|---|
| 2026-07-28 | Lakhwara Praniti | Director | 2,802 | $297K | 38.6% | No |
| 2026-05-29 | Andretta Ralph J | President and CEO | 15,000 | $1.3M | 2.5% | Yes (adopted February 27, 2026) |
| 2026-04-24 | Ballou Roger H | Director | 9,687 | $875K | 24.4% | No |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).

## Analysts
Consensus Hold (mean 2.59 on a 1–5 scale), 17 analysts; mean target USD 114.69 (low 86, high 129).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-06 | TD Cowen | Target lowered | Hold | $114 → $111 |
| 2026-10-05 | Barclays | Target raised | Equal-Weight | $109 → $110 |
| 2026-10-01 | Evercore ISI Group | Target lowered | Outperform | $120 → $118 |
| 2026-09-11 | Wells Fargo | Initiated | Equal-Weight | $115 |
| 2026-08-25 | Wolfe Research | Upgrade | Peer Perform → Outperform | $130 |
| 2026-08-03 | UBS | Target raised | Buy | $120 → $127 |
| 2026-07-28 | Evercore ISI Group | Target raised | Outperform | $116 → $120 |
| 2026-07-24 | TD Cowen | Target raised | Hold | $103 → $114 |
| 2026-07-24 | RBC Capital | Reiterated | Sector Perform | $115 |
| 2026-07-24 | Barclays | Target raised | Equal-Weight | $104 → $109 |
| 2026-07-20 | Morgan Stanley | Target raised | Equal-Weight | $98 → $102 |
| 2026-07-07 | TD Cowen | Target raised | Hold | $95 → $103 |

## Total return (dividends reinvested)
|  | 1Y (from 2025-10-16) | 5Y (from 2021-10-11) |
|---|---|---|
| Total return | +77.8% | +38.8% |
| S&P 500 (SPY) | +18.1% | +85.1% |
| Per year | +78.2% | +6.8% |
| Volatility (annualized) | 39.8% | 46.5% |
| Max drawdown | -16.1% (Jan 2026→Jan 2026) | -68.1% (Nov 2021→May 2023) |

## Peers (Credit Services)
SLM (SLM Corporation) USD 22.22 -2.11% · ENVA (Enova International, Inc.) USD 177.52 +1.45% · SEZL (Sezzle Inc.) USD 132.37 +1.78% · NNI (Nelnet, Inc.) USD 128.02 +0.86% · KLAR (Klarna Group plc) USD 13.51 +0.97% · CACC (Credit Acceptance Corporation) USD 549.87 +0.72%

## More
Full page: https://nexqual.com/BFH · Free keyless MCP server with the same data and citations: https://mcp.nexqual.com/mcp · Guide for agents: https://nexqual.com/agents · https://nexqual.com/llms.txt