# Baidu, Inc. (BIDU)

> Source: Nexqual · https://nexqual.com/BIDU · data as of 2026-10-22 20:00 UTC · cite as "Nexqual, Baidu, Inc. (BIDU), nexqual.com/BIDU" · informational, not investment advice.

**Price:** USD 77.98 (-1.07% on the day) · last close of Oct 22, 2026; US market pre market, not a live price. Prev close 78.82 · day 76.73–79.29 · 52w 76.73–165.3 · market cap $26.6B · NMS

## Key facts
- 4 of 80 tracked superinvestors hold BIDU (13F, Q2 2026): 0 new, 1 added, 2 reduced, 1 unchanged.
- Insider open-market sales, last ~7 months: 1 Form 4 filings, $2.0M; 1 not under a Rule 10b5-1 plan ($2.0M); 0 by opportunistic insiders, 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Analysts: Buy (mean 2.03 on a 1–5 scale) (30 analysts), mean target USD 139.74 (range 70.18–208.19).
- Total return with dividends: 1Y -35.3% vs S&P 500 +14.9%; 5Y -56.1% vs S&P 500 +80.3%.
- Next earnings: 2026-11-18, EPS estimate USD 7.13, revenue estimate $30.3B.

## Superinvestors (SEC 13F-HR, Q2 2026)
4 of 80 tracked investors hold BIDU. Each row is the investor's latest 13F; change is vs their prior-quarter share count.
| Investor | Firm | % of portfolio | Value | Change |
|---|---|---|---|---|
| David Tepper | Appaloosa Management | 1.98% | $148M | Added +87.1% |
| Richard Pzena | Pzena Investment Management | 0.01% | $4.7M | Reduced -14.9% |
| Dodge & Cox Funds | Dodge & Cox | <0.01% | $3.0M | Reduced -5.5% |
| First Pacific Advisors |  | <0.01% | $391K | Unchanged |

## Insider sales (SEC Form 4, open-market, last ~7 months)
0 of 1 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-05-21 | Foo Jixun | Director | 122,584 | $2.0M | 100% | No | Too little history (no open-market trades in 2023–2025) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.

## Analysts
Consensus Buy (mean 2.03 on a 1–5 scale), 30 analysts; mean target USD 139.74 (low 70.18, high 208.19).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-08-28 | Susquehanna | Target lowered | Neutral | $140 → $105 |
| 2026-08-19 | Benchmark | Target lowered | Buy | $215 → $150 |
| 2026-08-19 | Barclays | Target lowered | Equal-Weight | $124 → $96 |
| 2026-08-19 | Morgan Stanley | Downgrade | Equal-Weight → Underweight | $130 → $80 |
| 2026-07-17 | JP Morgan | Target lowered | Overweight | $230 → $205 |
| 2026-07-14 | B of A Securities | Target lowered | Buy | $180 → $165 |
| 2026-07-14 | Barclays | Target lowered | Equal-Weight | $128 → $124 |

## Total return (dividends reinvested)
|  | 1Y (from 2025-10-23) | 5Y (from 2021-10-18) |
|---|---|---|
| Total return | -35.3% | -56.1% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | -35.4% | -15.2% |
| Volatility (annualized) | 47.3% | 48.3% |
| Max drawdown | -52.0% (Jan 2026→Oct 2026) | -56.4% (Oct 2021→Jan 2025) |

## Peers (Internet Content & Information)
RDDT (Reddit, Inc.) USD 150.26 -1.97% · NBIS (Nebius Group N.V.) USD 159.17 -7.23% · TME (Tencent Music Entertainment Gro) USD 8.6 +1.90% · PINS (Pinterest, Inc.) USD 22.93 -0.09% · MTCH (Match Group, Inc.) USD 45.92 -0.82% · SNAP (Snap Inc.) USD 6.35 +0.00%

## More
Full page: https://nexqual.com/BIDU · Free keyless MCP server with the same data and citations: https://mcp.nexqual.com/mcp · Guide for agents: https://nexqual.com/agents · https://nexqual.com/llms.txt

## Supply chain and relationships (SEC annual reports)

Named in BIDU's own 20-F filed 2026-03-17 (https://www.sec.gov/Archives/edgar/data/1329099/000119312526109289/d38065d20f.htm):

| Relationship | Company | Sentence in the filing |
|---|---|---|
| Customer | Microsoft (MSFT) | "U.S.-based internet search providers and online marketing platforms, such as Microsoft, Google and Facebook, have a strong global presence, well established brand names, more users and customers and significantly greater…" |
| Customer | Alphabet (Google) (GOOGL) | "U.S.-based internet search providers and online marketing platforms, such as Microsoft, Google and Facebook, have a strong global presence, well established brand names, more users and customers and significantly greater…" |
| Customer | Meta Platforms (META) | "U.S.-based internet search providers and online marketing platforms, such as Microsoft, Google and Facebook, have a strong global presence, well established brand names, more users and customers and significantly greater…" |
| Partner | Uber (UBER) | "In the UK, Apollo Go advanced partnerships with Uber and Lyft to pilot autonomous vehicles in London." |
| Partner | Lyft, Inc. (LYFT) | "In the UK, Apollo Go advanced partnerships with Uber and Lyft to pilot autonomous vehicles in London." |
| Partner | Uber Technologies, Inc (UBER) | "In July 2025, Apollo Go entered into a multi-year strategic partnership with Uber Technologies, Inc. to deploy thousands of Apollo Go's fully autonomous vehicles on the Uber platform across multiple international markets…" |
| Partner | Group | "Jidu Auto is a joint venture that we established with Zhejiang Geely Holding Group (Geely)." |
| Competitor | Alibaba (BABA) | "We compete with Alibaba Cloud, Volcano Engine, Huawei and Kingsoft cloud for our cloud offerings." |
| Competitor | Huawei | "We compete with Alibaba Cloud, Volcano Engine, Huawei and Kingsoft cloud for our cloud offerings." |
| Competitor | Tencent | "iQIYI faces competition for content sourcing, user traffic and advertising customers from other providers of online entertainment video services in Chinese mainland, primarily including Tencent Video, Youku, Mango TV and…" |

Other companies that name BIDU in their own reports (relationship from BIDU's side):

| Relationship | Company | Their filing | Sentence |
|---|---|---|---|
| supplier | Lianhe Sowell International Group Ltd (LHSW) | 20-F 2026-08-13 | "We currently, and plan to continue promoting our brand and products on popular search engines such as Baidu, which we consider as efficient ways to promote our products in the market and to reach new …" |
| competitor | Digital Turbine, Inc. (APPS) | 10-K 2026-05-26 | "Broadly, our media distribution platform faces competition from existing operator solutions built internally, as well as companies providing application and content media products and services, such a…" |
| supplier | Token Cat Ltd (TC) | 20-F 2026-05-08 | "industry customers to Baidu to use the membership services of a Baidu's auto content distribution platform." |
| competitor | Phoenix New Media Ltd (FENG) | 20-F 2026-04-29 | "This includes major Internet content and service providers such as Baidu, NetEase, Sina, Sohu and Tencent, as well as mobile newsfeed competitors such as ByteDance (Jinri Toutiao)." |
| partner | LZ Technology Holdings Ltd (LZMH) | 20-F 2026-04-28 | "A copy of the form of Baidu Alliance Membership Registration Agreement is filed" |
| competitor | WEIBO Corp (WB) | 20-F 2026-04-23 | "We compete against online and mobile businesses that offer such services, mainly including Tencent, Bytedance, Kuaishou, Baidu, Xiaohongshu (also known as RedNote), Bilibili and iQiyi." |
| competitor | Polestar Automotive Holding UK PLC (PSNY) | 20-F 2026-04-17 | "Many of Polestar's competitors, including Tesla, established automakers such as Mercedes-Benz, Audi and General Motors (including via its investments in Cruise Automation), and technology companies in…" |
| partner | iQIYI, Inc. (IQ) | 20-F 2026-03-16 | "Baidu may decide to sell all or a portion of our shares that it holds to a third party, including to any one of our competitors, thereby giving that third-party substantial influence over our business…" |
| competitor | Sohu.com Ltd (SOHU) | 20-F 2026-03-12 | "We have many competitors in the Internet market in the Chinese mainland, including 37 Interactive, 58.com, Alibaba, Archosaur, Autohome, Baidu, Bilibili, BitAuto, Century Huatong (formerly known as Sh…" |
| competitor | NVIDIA CORP (NVDA) | 10-K 2026-02-25 | "•large cloud services companies with internal teams designing hardware and software that incorporate accelerated or AI computing functionality as part of their internal solutions or platforms, such as…" |
| competitor | Mobileye Global Inc. (MBLY) | 10-K 2026-02-12 | "AMaaS competitors include Cruise, Tesla, Motional, Waymo, NVIDIA, Yandex, and Zoox in the United States and Europe and Auto X, Baidu, Deeproute.ai, Didi Chuxing, Momenta, Pony.ai and WeRide in China." |
| competitor | Lyft, Inc. (LYFT) | 10-K 2026-02-11 | "There are also a number of companies developing and introducing AV technology and TaaS offerings that either are competing with us or may compete with us in the future, including Alphabet (Waymo), Ama…" |
| competitor | Cerence Inc. (CRNC) | 10-K 2025-11-20 | "Many large technology companies, including Amazon, Apple, Google, Microsoft, Alibaba, Baidu and Tencent, offer Internet-based virtual assistants." |

## Analyst estimates and revisions

| Period | EPS est. | 90d ago | Change | Revenue est. | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends 2026-09-30) | $7.13 | $12.04 | -40.8% | $30.30B | 14 |
| Next quarter (ends 2026-12-31) | $9.25 | $13.35 | -30.7% | $32.79B | 11 |
| Current fiscal year (ends 2026-12-31) | $37.57 | $50.41 | -25.5% | $127.11B | 21 |
| Next fiscal year (ends 2027-12-31) | $48.03 | $58.14 | -17.4% | $135.33B | 21 |

## Options: expected move (Cboe, 15-min delayed)

Expected move by 2026-11-20 (includes earnings 2026-11-18): ±10.3%; earnings reaction alone ±3.3%.

| Expiration | Days | ATM IV | Expected move |
|---|---|---|---|
| 2026-10-30 | 7 | 39.9% | ±4.8% |
| 2026-11-06 | 14 | 41.0% | ±6.7% |
| 2026-11-13 | 21 | 44.2% | ±8.7% |
| 2026-11-20 | 28 | 45.7% | ±10.3% |
| 2026-11-27 | 35 | 44.2% | ±11.1% |
| 2026-12-04 | 42 | 44.1% | ±12.1% |
| 2026-12-18 | 56 | 43.5% | ±14.0% |
| 2027-01-15 | 84 | 42.1% | ±16.5% |