# Hasbro, Inc. (HAS)

> Source: Nexqual · https://nexqual.com/HAS · data as of 2026-10-22 20:00 UTC · cite as "Nexqual, Hasbro, Inc. (HAS), nexqual.com/HAS" · informational, not investment advice.

**Price:** USD 117.23 (+2.83% on the day) · last close of Oct 22, 2026; US market pre market, not a live price. Prev close 114 · day 112.76–117.25 · 52w 69.5–117.25 · market cap $16.5B · NMS

## Key facts
- Last four reported quarters (through Jun 28, 2026): revenue $6.10B, net income $794M (13.0% margin), free cash flow $1.21B (SEC filings).
- Valuation: P/E 20.8x (avg 20.3x at the last 1 fiscal year-ends), EV/EBITDA 14.5x, net debt $2.16B.
- 1 of 80 tracked superinvestors hold HAS (13F, Q2 2026): 0 new, 0 added, 1 reduced, 0 unchanged.
- Insider open-market sales, last ~7 months: 8 Form 4 filings, $6.9M; 8 not under a Rule 10b5-1 plan ($6.9M); 0 by opportunistic insiders, 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Analysts: Buy (mean 2.00 on a 1–5 scale) (14 analysts), mean target USD 117 (range 90–137).
- Total return with dividends: 1Y +55.3% vs S&P 500 +14.9%; 5Y +60.2% vs S&P 500 +80.3%.
- Next earnings: 2026-10-20, EPS estimate USD 1.5, revenue estimate $1.43B.

## Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $6.42B | $6.67B | $5.71B | $4.75B | $5.37B | $6.10B |
| Gross profit | $4.49B | $4.75B | $4.00B | $3.57B | $4.07B | — |
| Operating income | $763M | $408M | -$1.54B | $690M | $11.1M | $1.16B |
| Net income | $429M | $204M | -$1.49B | $386M | -$322M | $794M |
| EPS (diluted) | $3.10 | $1.46 | -$10.73 | $2.75 | -$2.30 | — |
| Free cash flow | $685M | $245M | $590M | $760M | $830M | $1.21B |
| Gross margin | 70.0% | 71.3% | 70.1% | 75.1% | 75.8% | — |
| Operating margin | 11.9% | 6.1% | -26.9% | 14.5% | 0.2% | 19.0% |
| Net margin | 6.7% | 3.1% | -26.1% | 8.1% | -6.0% | 13.0% |
| Revenue growth | +17.5% | +3.8% | -14.3% | -16.9% | +13.1% | — |
| Cash + short-term investments | $1.02B | $513M | $545M | $695M | $882M | — |
| Total debt | $4.02B | $3.82B | $3.47B | $3.38B | $3.26B | — |
Fiscal years end Dec. EPS is split-adjusted.

## Valuation (price ÷ last four quarters, through Jun 28, 2026)
P/E 20.8x · P/S 2.7x · EV/EBITDA 14.5x · EV/Sales 3.1x · P/FCF 13.6x · P/B 22.6x · FCF yield 7.34% · Earnings yield 4.80% · Dividend yield (paid, TTM) 2.38% · Net debt $2.16B · EV $18.7B
P/E at fiscal year-ends: Dec 2024 20.3x.

## Superinvestors (SEC 13F-HR, Q2 2026)
1 of 80 tracked investors hold HAS. Each row is the investor's latest 13F; change is vs their prior-quarter share count.
| Investor | Firm | % of portfolio | Value | Change |
|---|---|---|---|---|
| Viking Global | Viking Global Investors | 0.73% | $257M | Reduced -16.9% |

## Insider sales (SEC Form 4, open-market, last ~7 months)
0 of 8 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-08-31 | Barbacovi Holly | Chief People Officer | 5,057 | $476K | 11.9% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-19 | Hight John | President, WOTC | 11,593 | $1.1M | 23.1% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-17 | Hight John | President, WOTC | 11,229 | $1.1M | 18.3% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-04…2026-08-07 | Hamren Elizabeth | Director | 2,964 | $273K | 23% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-07-31 | Goetter Gina M | EVP & CFO | 8,265 | $777K | 9.4% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-07-30 | Hight John | President, WOTC | 3,186 | $299K | 4.5% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-07-28 | Kilpin Timothy J. | President, Toy, Lic & Ent | 20,000 | $1.9M | 26.9% | No | Too little history (no open-market trades in 2023 or 2024) |
| 2026-07-28 | Goetter Gina M | EVP & CFO | 11,000 | $1.0M | 11.1% | No | Too little history (no open-market trades in 2023–2025) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.

## Analysts
Consensus Buy (mean 2.00 on a 1–5 scale), 14 analysts; mean target USD 117 (low 90, high 137).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-21 | Citigroup | Target raised | Buy | $117 → $137 |
| 2026-10-21 | Wells Fargo | Target raised | Equal-Weight | $90 → $100 |
| 2026-10-21 | BNP Paribas | Target raised | Outperform | $116 → $127 |
| 2026-10-13 | Citigroup | Target raised | Buy | $107 → $117 |
| 2026-08-20 | Wells Fargo | Target raised | Equal-Weight | $85 → $90 |
| 2026-07-23 | Argus Research | Target raised | Buy | $90 → $105 |
| 2026-07-22 | JP Morgan | Target lowered | Overweight | $125 → $111 |
| 2026-07-22 | DA Davidson | Target lowered | Neutral | $100 → $95 |
| 2026-07-16 | Jefferies | Target lowered | Buy | $120 → $110 |
| 2026-07-16 | B of A Securities | Target lowered | Buy | $115 → $105 |
| 2026-07-15 | BNP Paribas | Target lowered | Outperform | $117 → $114 |
| 2026-07-14 | Roth Capital | Target lowered | Buy | $120 → $100 |

## Total return (dividends reinvested)
|  | 1Y (from 2025-10-23) | 5Y (from 2021-10-18) |
|---|---|---|
| Total return | +55.3% | +60.2% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | +55.5% | +9.9% |
| Volatility (annualized) | 32.1% | 32.4% |
| Max drawdown | -27.3% (Feb 2026→Jul 2026) | -54.3% (Jan 2022→Nov 2023) |

## Peers (Leisure)
AS (Amer Sports, Inc.) USD 28.98 -2.03% · LTH (Life Time Group Holdings, Inc.) USD 41.99 +3.02% · MAT (Mattel, Inc.) USD 16.94 -0.06% · GOLF (Acushnet Holdings Corp.) USD 81.97 +2.50% · PLNT (Planet Fitness, Inc.) USD 53.27 +3.06% · YETI (YETI Holdings, Inc.) USD 44.03 +2.95%

## More
Full page: https://nexqual.com/HAS · Free keyless MCP server with the same data and citations: https://mcp.nexqual.com/mcp · Guide for agents: https://nexqual.com/agents · https://nexqual.com/llms.txt

## Revenue by business segment (quarter ended 2026-06-28)

| Line | Revenue | Share | YoY | Operating income | Op. margin |
|---|---|---|---|---|---|
| Wizards of the Coast and Digital Gaming | $663.8M | 58.2% | +27.1% | $270.0M | 40.7% |
| Consumer Products | $463.0M | 40.6% | +4.7% | -$14.5M | -3.1% |
| Entertainment | $12.8M | 1.1% | -20.0% | $5.6M | 43.8% |
| Corporate costs (not allocated) | — | — | — | -$8.6M | — |
| Total revenue | $1.14B | 100% | — | $252.5M | 22.2% |

## Revenue by product line (quarter ended 2026-06-28)

| Line | Revenue | Share | YoY |
|---|---|---|---|
| Grow Brands | $904.9M | 79.4% | +22.2% |
| Tabletop Gaming | $528.3M | 46.4% | +30.0% |
| Optimize Brands | $151.7M | 13.3% | -5.1% |
| Digital and Licensed Gaming | $135.5M | 11.9% | +16.7% |
| Reinvent Brands | $83.0M | 7.3% | +3.4% |
| Family Brands | $11.8M | 1.0% | -18.6% |
| Film and TV | $1.0M | 0.1% | -33.3% |
| Total revenue | $1.14B | 100% | — |
The lines above cover 159.4% of total revenue.

## Revenue by region (fiscal year ended 2025-12-28)

| Line | Revenue | Share | YoY |
|---|---|---|---|
| United States | $2.81B | 59.7% | +7.9% |
| Non Us | $1.90B | 40.3% | +23.4% |
| Total revenue | $4.70B | 100% | — |

## Customer concentration

Period ended 2025-12-28: 11%, 9% of revenue from unnamed direct customers (10-K, filed 2026-02-25).

## Company outlook (8-K filed 2026-10-20)

- "Financial Outlook & Doubles Share Repurchase Target Pawtucket, R.I., October 20, 2026 – Hasbro, Inc."

## Analyst estimates and revisions

| Period | EPS est. | 90d ago | Change | Revenue est. | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends 2026-12-31) | $1.50 | $1.50 | +0.1% | $1.43B | 9 |
| Next quarter (ends 2027-03-31) | $1.43 | $1.29 | +11.4% | $1.05B | 7 |
| Current fiscal year (ends 2026-12-31) | $6.70 | $6.19 | +8.2% | $5.17B | 14 |
| Next fiscal year (ends 2027-12-31) | $6.81 | $6.49 | +4.9% | $5.52B | 14 |