# MarketWise, Inc. (MKTW)

> Source: Nexqual · https://nexqual.com/MKTW · data as of 2026-10-23 20:00 UTC · cite as "Nexqual, MarketWise, Inc. (MKTW), nexqual.com/MKTW" · informational, not investment advice.

**Price:** USD 18.83 (+1.95% on the day) · last close of Oct 23, 2026; US market closed, not a live price. Prev close 18.47 · day 18.31–18.87 · 52w 13.49–22.83 · market cap $52.6M · NGM

## Key facts
- Last four reported quarters (through Jun 30, 2026): revenue $318M, net income $2.2M (0.7% margin), free cash flow $45.9M (SEC filings).
- Valuation: P/E 23.6x (avg 20.2x at the last 3 fiscal year-ends).
- Insider open-market sales, last ~7 months: 3 Form 4 filings, $153K; 3 not under a Rule 10b5-1 plan ($153K); 1 by opportunistic insiders (1 outside 10b5-1 plans), 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Insider open-market purchases, last ~7 months: 5 Form 4 filings, $2.1M; 0 by opportunistic insiders, 0 by routine insiders.
- Total return with dividends: 1Y +41.3% vs S&P 500 +13.4%; 5Y -81.2% vs S&P 500 +76.9%.

## Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $549M | $512M | $448M | $409M | $328M | $318M |
| Gross profit | $310M | $450M | $391M | $358M | $284M | — |
| Operating income | -$968M | $87.3M | $51.8M | $89.0M | $62.6M | $25.7M |
| Net income | -$1.01B | $18.0M | $1.8M | $7.1M | $5.6M | $2.2M |
| EPS (diluted) | — | $14.60 | $1.07 | $3.58 | $2.31 | — |
| Free cash flow | $63.5M | $48.3M | $62.4M | -$22.3M | $45.6M | $45.9M |
| Gross margin | 56.4% | 87.8% | 87.3% | 87.6% | 86.5% | — |
| Operating margin | -176.2% | 17.0% | 11.6% | 21.8% | 19.1% | 8.1% |
| Net margin | -184.5% | 3.5% | 0.4% | 1.7% | 1.7% | 0.7% |
| Revenue growth | +50.8% | -6.7% | -12.5% | -8.8% | -19.7% | — |
| Cash + short-term investments | $139M | $159M | $155M | $97.9M | $70.1M | — |
| Total debt | — | — | $0K | — | — | — |
Fiscal years end Dec. EPS is split-adjusted.

## Valuation (price ÷ last four quarters, through Jun 30, 2026)
P/E 23.6x · P/S 0.2x · P/FCF 1.1x · FCF yield 87.23% · Earnings yield 4.24% · Buyback yield (TTM) 3.61%
P/E at fiscal year-ends: Dec 2025 6.5x, Dec 2024 3.2x, Dec 2023 51.0x.

## Insider sales (SEC Form 4, open-market, last ~7 months)
0 of 3 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-07-01 | Galsim Marco | Chief Information Officer | 3,294 | $63K | 7.7% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-07-01 | Forney Scott Daniel | General Counsel | 711 | $14K | 3.2% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-07-01 | Mickels Erik | Chief Finacial Officer | 3,973 | $76K | 5% | No | Opportunistic (traded every year 2023–2025, no repeating month) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.

## Insider purchases (SEC Form 4, open-market, last ~7 months)
5 purchases, $2.1M. Private placements, offerings, dividend reinvestment and employee stock purchase plan buys are excluded.
| Trade date | Insider | Role | Shares | Value | Avg price | Insider type |
|---|---|---|---|---|---|---|
| 2026-05-22 | Stansberry Frank Porter | Director | 10,000 | $179K | 17.88 | Too little history (no open-market trades in 2024 or 2025) |
| 2026-05-20 | Stansberry Frank Porter | Director | 20,100 | $346K | 17.21 | Too little history (no open-market trades in 2024 or 2025) |
| 2026-05-15…2026-05-18 | Stansberry Frank Porter | Director | 3,634 | $60K | 16.5 | Too little history (no open-market trades in 2024 or 2025) |
| 2026-05-12…2026-05-14 | Stansberry Frank Porter | Director | 30,000 | $547K | 18.25 | Too little history (no open-market trades in 2024 or 2025) |
| 2026-05-08…2026-05-11 | Stansberry Frank Porter | Director | 51,375 | $975K | 18.97 | Too little history (no open-market trades in 2024 or 2025) |

## Total return (dividends reinvested)
|  | 1Y (from 2025-10-24) | 5Y (from 2021-10-25) |
|---|---|---|
| Total return | +41.3% | -81.2% |
| S&P 500 (SPY) | +13.4% | +76.9% |
| Per year | +41.5% | -28.5% |
| Volatility (annualized) | 53.0% | 67.9% |
| Max drawdown | -20.5% (Jan 2026→Mar 2026) | -93.0% (Nov 2021→Nov 2024) |

## Peers (Financial Data & Stock Exchanges)
VALU (Value Line, Inc.) USD 43.09 +1.70% · MORN (Morningstar, Inc.) USD 224.89 +0.70% · FDS (FactSet Research Systems Inc.) USD 331.32 -1.23% · TRU (TransUnion) USD 81.48 -2.37% · CBOE (Cboe Global Markets, Inc.) USD 340.42 +3.88% · COIN (Coinbase Global, Inc.) USD 164.45 -2.74%

## More
Full page: https://nexqual.com/MKTW · Free keyless MCP server with the same data and citations: https://mcp.nexqual.com/mcp · Guide for agents: https://nexqual.com/agents · https://nexqual.com/llms.txt

## Revenue by product line (quarter ended 2026-06-30)

| Line | Revenue | Share | YoY |
|---|---|---|---|
| Subscriptions | $75.3M | 99.4% | -5.0% |
| Advertising | $13,000 | 0.0% | +18.2% |
| Total revenue | $75.8M | 100% | — |

## Revenue by region (fiscal year ended 2025-12-31)

| Line | Revenue | Share | YoY |
|---|---|---|---|
| United States | $328.1M | 100.0% | -19.7% |
| Total revenue | $328.1M | 100% | — |

## Company outlook (8-K filed 2026-08-06)

- "Guidance 10% to $330 million;"
- "Active Free subscribers were 2.1 million as of June 30, 2026. • Raised FY 2026 guidance for Billings by 10% to $330.0 million, which represents a 21.7% full year increase compared to FY 2025. • Dividends paid to Class A Shareholders during the quarter were $0.45 per share."

## Analyst estimates and revisions

| Period | EPS est. | 90d ago | Change | Revenue est. | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends 2026-09-30) | $0.32 | $0.64 | -50.1% | $78.5M | 1 |
| Next quarter (ends 2026-12-31) | $0.76 | $0.73 | +4.4% | $83.5M | 1 |
| Current fiscal year (ends 2026-12-31) | $0.63 | $1.87 | -66.4% | $314.8M | 1 |
| Next fiscal year (ends 2027-12-31) | $3.02 | $2.54 | +19.0% | $344.6M | 2 |