# Reformation Inc. (REF)

> Source: Nexqual · https://nexqual.com/REF · data as of 2026-10-15 20:00 UTC · cite as "Nexqual, Reformation Inc. (REF), nexqual.com/REF" · informational, not investment advice.

**Price:** USD 14.45 (+6.56% on the day) · last close of Oct 15, 2026; US market closed, not a live price. Prev close 13.56 · day 13.23–14.67 · 52w 11.85–17.26 · market cap $854M · NYQ

## Key facts
- Total return with dividends: 1Y -4.2% vs S&P 500 +18.1%; 5Y -10.9% vs S&P 500 +85.1%.
- Next earnings: 2026-11-10, EPS estimate USD 0.11, revenue estimate $170M.

## Valuation (price ÷ last four quarters, through Jun 27, 2026)
P/B 2.3x · Net debt $165M · EV $1.02B

## Analysts
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-09-11 | RBC Capital | Reiterated | Outperform | $18 |
| 2026-09-11 | Guggenheim | Reiterated | Buy | $20 |
| 2026-08-24 | William Blair | Initiated | Outperform |  |
| 2026-08-24 | Telsey Advisory Group | Initiated | Underperform | $20 |
| 2026-08-24 | Citigroup | Initiated | Buy | $20 |
| 2026-08-24 | JP Morgan | Initiated | Overweight | $21 |
| 2026-08-24 | Guggenheim | Initiated | Buy | $20 |
| 2026-08-24 | BTIG | Initiated | Buy | $20 |
| 2026-08-24 | Morgan Stanley | Initiated | Equal-Weight | $16 |
| 2026-08-24 | RBC Capital | Initiated | Outperform | $18 |
| 2026-08-24 | Baird | Initiated | Outperform | $19 |

## Total return (dividends reinvested)
|  | 1Y (from 2026-07-30) | 5Y (from 2026-07-27) |
|---|---|---|
| Total return | -4.2% | -10.9% |
| S&P 500 (SPY) | +18.1% | +85.1% |
| Per year | — | — |
| Volatility (annualized) | 64.1% | 50.3% |
| Max drawdown | -28.5% (Aug 2026→Sep 2026) | -23.7% (Jul 2026→Sep 2026) |

## Peers (Apparel Retail)
CRI (Carter's, Inc.) USD 32.64 +2.54% · CAL (Caleres, Inc.) USD 13.14 +6.83% · CTRN (Citi Trends, Inc.) USD 49.94 +0.71% · GCO (Genesco Inc.) USD 37.42 +3.48% · SHOE (Shoe Station Group, Inc.) USD 13.84 +5.65% · JILL (J. Jill, Inc.) USD 24.68 +0.45%

## More
Full page: https://nexqual.com/REF · Free keyless MCP server with the same data and citations: https://mcp.nexqual.com/mcp · Guide for agents: https://nexqual.com/agents · https://nexqual.com/llms.txt