# RUM Group Inc. (RUM)

> Source: Nexqual · https://nexqual.com/RUM · data as of 2026-10-15 20:00 UTC · cite as "Nexqual, RUM Group Inc. (RUM), nexqual.com/RUM" · informational, not investment advice.

**Price:** USD 6.15 (+1.82% on the day) · last close of Oct 15, 2026; US market closed, not a live price. Prev close 6.04 · day 5.79–6.17 · 52w 4.62–10.6 · market cap $2.46B · NGM

## Key facts
- Analysts: Buy (mean 2.00 on a 1–5 scale) (3 analysts), mean target USD 23.5 (range 22–25).
- Total return with dividends: 1Y -18.0% vs S&P 500 +18.1%; 5Y -36.8% vs S&P 500 +85.1%.
- Next earnings: 2026-11-09, EPS estimate USD -0.12, revenue estimate $88.7M.

## Analysts
Consensus Buy (mean 2.00 on a 1–5 scale), 3 analysts; mean target USD 23.5 (low 22, high 25).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-06 | Lake Street | Initiated | Hold | $25 |

## Total return (dividends reinvested)
|  | 1Y (from 2025-10-16) | 5Y (from 2021-10-11) |
|---|---|---|
| Total return | -18.0% | -36.8% |
| S&P 500 (SPY) | +18.1% | +85.1% |
| Per year | -18.1% | -8.8% |
| Volatility (annualized) | 76.4% | 80.6% |
| Max drawdown | -42.0% (May 2026→Jul 2026) | -76.4% (Feb 2022→Jan 2024) |

## Peers (Internet Content & Information)
ATHM (Autohome Inc.) USD 20.37 +0.10% · CARG (CarGurus, Inc.) USD 30.3 +3.34% · STUB (StubHub Holdings, Inc.) USD 5.76 -1.71% · DJT (Trump Media & Technology Group ) USD 7.4 -4.52% · PPLI (People Incorporated) USD 40.16 -1.67% · GENI (Genius Sports Limited) USD 6.58 +0.77%

## More
Full page: https://nexqual.com/RUM · Free keyless MCP server with the same data and citations: https://mcp.nexqual.com/mcp · Guide for agents: https://nexqual.com/agents · https://nexqual.com/llms.txt