# Rush Enterprises, Inc. (RUSHA)

> Source: Nexqual · https://nexqual.com/RUSHA · data as of 2026-10-22 20:00 UTC · cite as "Nexqual, Rush Enterprises, Inc. (RUSHA), nexqual.com/RUSHA" · informational, not investment advice.

**Price:** USD 45.54 (-1.34% on the day) · last close of Oct 22, 2026; US market pre market, not a live price. Prev close 46.16 · day 45.49–46.3 · 52w 30.45–55.74 · market cap $5.32B · NMS

## Key facts
- Last four reported quarters (through Jun 30, 2026): revenue $7.24B, net income $265M (3.7% margin), free cash flow $348M (SEC filings).
- Valuation: P/E 20.0x (avg 14.4x at the last 3 fiscal year-ends), EV/EBITDA 9.9x, net debt $17.8M.
- 1 of 80 tracked superinvestors hold RUSHA (13F, Q2 2026): 0 new, 0 added, 0 reduced, 1 unchanged.
- Insider open-market sales, last ~7 months: 5 Form 4 filings, $9.7M; 5 not under a Rule 10b5-1 plan ($9.7M); 3 by opportunistic insiders (3 outside 10b5-1 plans), 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Analysts: Buy (mean 2.25 on a 1–5 scale) (4 analysts), mean target USD 58.83 (range 55–63.33).
- Total return with dividends: 1Y +36.2% vs S&P 500 +14.9%; 5Y +109.0% vs S&P 500 +80.3%.
- Next earnings: 2026-10-27, EPS estimate USD 0.65, revenue estimate $2.05B.

## Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters)
| USD | FY2022 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | — | $7.10B | $7.93B | $7.80B | $7.43B | $7.24B |
| Gross profit | — | $1.49B | $1.59B | $1.53B | $1.46B | — |
| Operating income | — | $506M | $512M | $468M | $394M | $371M |
| Net income | $392M | $391M | $347M | $304M | $264M | $265M |
| EPS (diluted) | — | $3.05 | $2.77 | $2.48 | $2.18 | — |
| Free cash flow | — | $51.3M | -$73.2M | $187M | $462M | $348M |
| Gross margin | — | 20.9% | 20.1% | 19.6% | 19.6% | — |
| Operating margin | — | 7.1% | 6.5% | 6.0% | 5.3% | 5.1% |
| Net margin | — | 5.5% | 4.4% | 3.9% | 3.5% | 3.7% |
| Revenue growth | — | +38.5% | +11.6% | -1.5% | -4.7% | — |
| Cash + short-term investments | — | $201M | $184M | $228M | $213M | — |
| Total debt | — | $275M | $414M | $408M | $275M | — |
Fiscal years end Dec. EPS is split-adjusted.

## Valuation (price ÷ last four quarters, through Jun 30, 2026)
P/E 20.0x · P/S 0.7x · EV/EBITDA 9.9x · EV/Sales 0.7x · P/FCF 15.3x · P/B 2.3x · FCF yield 6.55% · Earnings yield 4.99% · Dividend yield (paid, TTM) 1.13% · Net debt $17.8M · EV $5.33B
P/E at fiscal year-ends: Dec 2025 16.5x, Dec 2024 14.7x, Dec 2023 12.1x.

## Superinvestors (SEC 13F-HR, Q2 2026)
1 of 80 tracked investors hold RUSHA. Each row is the investor's latest 13F; change is vs their prior-quarter share count.
| Investor | Firm | % of portfolio | Value | Change |
|---|---|---|---|---|
| First Pacific Advisors |  | 0.12% | $9.4M | Unchanged |

## Insider sales (SEC Form 4, open-market, last ~7 months)
0 of 5 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-08-03 | McRoberts Michael | Director | 6,500 | $529K | 28.6% | No | Opportunistic (traded every year 2023–2025, no repeating month) |
| 2026-07-31…2026-08-03 | Rush William M Rusty | CEO, President and COB | 78,750 | $6.4M | 31.1% | No | Too little history (no open-market trades in 2025) |
| 2026-07-30…2026-08-03 | Goldstone Michael L | SVP, GC and Corp. Sec. | 4,500 | $365K | 26.3% | No | Opportunistic (traded every year 2023–2025, no repeating month) |
| 2026-07-30…2026-07-31 | Keller Steven L | CFO & Treasurer | 22,500 | $1.8M | 21.1% | No | Too little history (no open-market trades in 2025) |
| 2026-04-30 | McRoberts Michael | Director | 8,000 | $578K | 33% | No | Opportunistic (traded every year 2023–2025, no repeating month) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.

## Analysts
Consensus Buy (mean 2.25 on a 1–5 scale), 4 analysts; mean target USD 58.83 (low 55, high 63.33).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-08-25 | UBS | Target raised | Neutral | $78 → $85 |
| 2026-07-30 | Stephens & Co. | Target raised | Overweight | $90 → $95 |

## Total return (dividends reinvested)
|  | 1Y (from 2025-10-23) | 5Y (from 2021-10-18) |
|---|---|---|
| Total return | +36.2% | +109.0% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | +36.3% | +15.8% |
| Volatility (annualized) | 30.1% | 28.8% |
| Max drawdown | -20.4% (Aug 2026→Oct 2026) | -23.6% (Nov 2024→Nov 2025) |

## Peers (Auto & Truck Dealerships)
AN (AutoNation, Inc.) USD 161.84 +5.77% · OPLN (OPENLANE, Inc.) USD 38.05 +1.63% · LAD (Lithia Motors, Inc.) USD 291.07 +8.15% · VVV (Valvoline Inc.) USD 32.44 +4.24% · KMX (CarMax Inc) USD 52.96 +2.85% · ABG (Asbury Automotive Group Inc) USD 173.43 +5.72%

## More
Full page: https://nexqual.com/RUSHA · Free keyless MCP server with the same data and citations: https://mcp.nexqual.com/mcp · Guide for agents: https://nexqual.com/agents · https://nexqual.com/llms.txt

## Supply chain and relationships (SEC annual reports)

Named in RUSHA's own 10-K filed 2026-02-25 (https://www.sec.gov/Archives/edgar/data/1012019/000143774926005424/rusha20251231_10k.htm):

| Relationship | Company | Sentence in the filing |
|---|---|---|
| Supplier | Ford (F) | "The Truck Segment includes our operation of a network of commercial vehicle dealerships under the name "Rush Truck Centers." Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International,…" |
| Supplier | Battle Motors | "The Truck Segment includes our operation of a network of commercial vehicle dealerships under the name "Rush Truck Centers." Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International,…" |
| Supplier | IC Bus | "The Truck Segment includes our operation of a network of commercial vehicle dealerships under the name "Rush Truck Centers." Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International,…" |
| Partner | CUMMINS INC (CMI) | "We offer an integrated approach to meeting customer needs by providing service, parts and collision repairs in addition to new and used commercial vehicle sales and leasing, plus financial services, vehicle upfitting, CN…" |
| Partner | PACCAR Financing | "Pursuant to a written agreement with Peterbilt, we pay Peterbilt directly for inventory financed pursuant to the PFC Floor Plan Credit Agreement." |
| Partner | PACCAR INC (PCAR) | "In July 2023, CARB and various manufacturers of heavy-duty commercial vehicles and engines, including PACCAR, International, Ford, Hino, Isuzu and Cummins, entered into the Clean Truck Partnership, whereby the manufactur…" |
| Partner | PACCAR Leasing | "On November 1, 2023, we entered into that certain Second Amended and Restated Inventory Financing and Purchase Money Security Agreement with PACCAR Leasing Company ("PLC"), a division of PFC (the "PLC Agreement")." |

## Revenue by business segment (quarter ended 2026-06-30)

| Line | Revenue | Share | YoY | Operating income | Op. margin |
|---|---|---|---|---|---|
| Truck | $1.90B | 99.8% | -1.6% | $96.9M | 5.1% |
| All Other Segments | $4.5M | 0.2% | +0.8% | $326,000 | 7.2% |
| Total revenue | $1.90B | 100% | — | $97.2M | 5.1% |

## Revenue by product line (quarter ended 2026-06-30)

| Line | Revenue | Share | YoY |
|---|---|---|---|
| New & Used Commercial Vehicle | $1.15B | 60.5% | -3.6% |
| Commercial Vehicle Sales Revenue | $1.15B | 60.5% | -3.6% |
| Parts & Service | $645.7M | 34.0% | +1.5% |
| Parts | $391.5M | 20.6% | +5.0% |
| Commercial Vehicle Repair Service | $254.2M | 13.4% | -3.5% |
| Finance & Insurance | $6.4M | 0.3% | +14.6% |
| Product & Service Other | $3.8M | 0.2% | -10.6% |
| Insurance | $3.6M | 0.2% | +4.4% |
| Financial Service | $2.8M | 0.1% | +31.4% |
| Total revenue | $1.90B | 100% | — |
The lines above cover 189.8% of total revenue.

## Company outlook (8-K filed 2026-07-28)

- "Subject to customary closing conditions, the parties expect the transaction to close during the third quarter of 2026."
- "ACT Research forecasts U.S. retail sales of new Class 8 trucks to total 228,800 units in 2026, a 7.6% increase compared to 2025."
- "While we expect the industry's overall recovery to remain gradual, we believe Rush Enterprises is well positioned to capitalize on improving Class 8 demand throughout the remainder of the year," he explained."
- "ACT Research forecasts U.S. retail sales for new Class 4 through 7 commercial vehicles to be approximately 207,575 units in 2026, a decrease of 4.5% compared to 2025."

## Analyst estimates and revisions

| Period | EPS est. | 90d ago | Change | Revenue est. | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends 2026-09-30) | $0.65 | $0.67 | -3.1% | $2.05B | 4 |
| Next quarter (ends 2026-12-31) | $0.68 | $0.68 | -0.3% | $2.13B | 3 |
| Current fiscal year (ends 2026-12-31) | $2.45 | $2.46 | -0.2% | $7.75B | 4 |
| Next fiscal year (ends 2027-12-31) | $3.06 | $3.03 | +1.0% | $8.58B | 4 |

## Options: expected move (Cboe, 15-min delayed)

Expected move by 2027-04-16 (includes earnings 2026-10-27): ±18.0%; last 8 reports averaged ±2.4%.

| Expiration | Days | ATM IV | Expected move |
|---|---|---|---|
| 2027-04-16 | 175 | 32.9% | ±18.0% |