# Sony Group Corporation (SONY)

> Source: Nexqual · https://nexqual.com/SONY · data as of 2026-10-22 20:00 UTC · cite as "Nexqual, Sony Group Corporation (SONY), nexqual.com/SONY" · informational, not investment advice.

**Price:** USD 26.2 (+4.38% on the day) · last close of Oct 22, 2026; US market pre market, not a live price. Prev close 25.1 · day 25.75–26.31 · 52w 19.32–30.34 · market cap $153B · NYQ

## Key facts
- 1 of 80 tracked superinvestors hold SONY (13F, Q2 2026): 0 new, 0 added, 0 reduced, 1 unchanged.
- Insider open-market sales, last ~7 months: 12 Form 4 filings, $30.6M; 10 not under a Rule 10b5-1 plan ($29.4M); 0 by opportunistic insiders, 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Analysts: Buy (mean 2.00 on a 1–5 scale) (4 analysts), mean target USD 29.5 (range 23–34).
- Total return with dividends: 1Y -8.7% vs S&P 500 +14.9%; 5Y +18.6% vs S&P 500 +80.3%.
- Next earnings: 2026-11-05, EPS estimate USD 0.38, revenue estimate $3.17T.

## Superinvestors (SEC 13F-HR, Q2 2026)
1 of 80 tracked investors hold SONY. Each row is the investor's latest 13F; change is vs their prior-quarter share count.
| Investor | Firm | % of portfolio | Value | Change |
|---|---|---|---|---|
| Thomas Gayner | Markel Group | 0.05% | $6.7M | Unchanged |

## Insider sales (SEC Form 4, open-market, last ~7 months)
2 of 12 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-09-16 | Ito Yasuhiro | Chief People Officer (CPO) | 9,000 | $219K | 58.1% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-17 | Tanaka Kenji | See Remarks | 20,000 | $477K | 31.3% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-05 | Stringer Robert Adrian | See Remarks | 545,547 | $12.3M | 100% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-04 | Ahuja Ravi | See Remarks | 15,580 | $354K | 41.4% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-08-04 | Kodera Tsuyoshi | Chief Digital Officer (CDO) | 17,100 | $389K | 26.5% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-07-06 | Platt Jonathan Jose | See Remarks | 16,512 | $348K | 16.5% | Yes (adopted July 10, 2023) | Too little history (no open-market trades in 2023–2025) |
| 2026-07-06 | Ahuja Ravi | See Remarks | 36,826 | $776K | 38.5% | Yes (adopted July 11, 2023) | Too little history (no open-market trades in 2023–2025) |
| 2026-07-03 | Mitomo Toshimoto | Chief Strategy Officer (CSO) | 25,000 | $526K | 17.8% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-07-03 | Totoki Hiroki | President and CEO | 225,000 | $4.7M | 56.5% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-06-17 | Kodera Tsuyoshi | Chief Digital Officer (CDO) | 51,000 | $1.0M | 64.9% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-05-18 | Yoshida Kenichiro | Director | 400,000 | $9.0M | 37.7% | No | Too little history (no open-market trades in 2023–2025) |
| 2026-05-18 | Kodera Tsuyoshi | Chief Digital Officer (CDO) | 17,500 | $396K | 38.8% | No | Too little history (no open-market trades in 2023–2025) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.

## Analysts
Consensus Buy (mean 2.00 on a 1–5 scale), 4 analysts; mean target USD 29.5 (low 23, high 34).

## Total return (dividends reinvested)
|  | 1Y (from 2025-10-23) | 5Y (from 2021-10-18) |
|---|---|---|
| Total return | -8.7% | +18.6% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | -8.8% | +3.5% |
| Volatility (annualized) | 29.2% | 30.1% |
| Max drawdown | -36.1% (Nov 2025→Jun 2026) | -49.0% (Dec 2021→Sep 2022) |

## Peers (Consumer Electronics)
AAPL (Apple Inc.) USD 348.22 +1.23% · LPL (LG Display Co, Ltd AMERICAN DEP) USD 2.61 -1.14% · SONO (Sonos, Inc.) USD 17.71 +1.35% · ACN (Accenture plc) USD 258.74 +7.69% · WDC (Western Digital Corporation) USD 354.19 -6.43% · UBER (Uber Technologies, Inc.) USD 69.07 +2.14%

## More
Full page: https://nexqual.com/SONY · Free keyless MCP server with the same data and citations: https://mcp.nexqual.com/mcp · Guide for agents: https://nexqual.com/agents · https://nexqual.com/llms.txt

## Supply chain and relationships (SEC annual reports)


Other companies that name SONY in their own reports (relationship from SONY's side):

| Relationship | Company | Their filing | Sentence |
|---|---|---|---|
| customer | Aeluma, Inc. (ALMU) | 10-K 2026-09-16 | "Major suppliers include Sony, Samsung, OmniVision, onsemi," |
| partner | ALPHA & OMEGA SEMICONDUCTOR Ltd (AOSL) | 10-K 2026-08-27 | "Our manufacturing facilities in China also obtained QC080000 certification, which is an IECQ Certificate of Conformity Hazardous Substance Process Management for European Directive 2002/95/EC requirem…" |
| customer | HONDA MOTOR CO LTD (HMC) | 20-F 2026-06-18 | "In addition, for certain EV models jointly developed with Sony Honda Mobility Inc., our joint venture with Sony Group Corporation, and scheduled to be manufactured by the Company's subsidiary in North…" |
| partner | NextTrip, Inc. (NTRP) | 10-K 2026-05-29 | "July 2025, NextTrip entered into a joint venture with KC Global Media, a leading Asian entertainment network founded by former Sony executives," |
| competitor | TAKE TWO INTERACTIVE SOFTWARE INC (TTWO) | 10-K 2026-05-22 | "Effective March 23, 2017, we entered into a PlayStation Global Developer and Publisher Agreement with Sony Computer Entertainment, Inc. and certain of its affiliates, pursuant to which Sony granted us…" |
| competitor | LOGITECH INTERNATIONAL S.A. (LOGI) | 10-K 2026-05-21 | "In-ear headphones competitors include Beats, Bose, Apple, Sony Corporation, JBL and Sennheiser, among others." |
| partner | Nexus Advanced Technologies Inc. (NXAT) | 20-F 2026-05-15 | "Earlier in his career, he founded and led Barunson Creative, where he successfully developed and commercialized over 25 software and gaming titles in partnership with global platforms including Micros…" |
| competitor | SEQUANS COMMUNICATIONS (SQNS) | 20-F 2026-05-11 | "We face or expect to face competition from established semiconductor companies such as Qualcomm Incorporated, Nordic Semiconductor, MediaTek and UNISOC Technologies, as well as smaller actors in the m…" |
| partner | Nano-X Imaging Ltd. (NNOX) | 20-F 2026-04-30 | "FED technology was originally developed by Sony with other technology partners," |
| partner | CHIPMOS TECHNOLOGIES INC (IMOS) | 20-F 2026-04-14 | "For products in conformity with Green Product Requirement, the Company obtained Green Partner certification from Sony Corporation of Japan." |
| partner | Triller Group Inc. (ILLR) | 10-K 2026-04-14 | "Sale and Purchase Agreement with Sony Life" |
| partner | Kartoon Studios, Inc. (TOON) | 10-K 2026-03-31 | "Studios has developed and produced original programming in partnership with Cartoon Network, Nickelodeon, Nick Jr., Netflix, Sony Pictures" |
| partner | Perimeter Acquisition Corp. I (PMTR) | 10-K 2026-03-30 | "search and staffing firm, and Great American Media Group, LLC the lead investor in partnership with Sony in an entertainment platform" |
| competitor | Himax Technologies, Inc. (HIMX) | 20-F 2026-03-27 | "We also compete with alternative microdisplay technology providers such as Texas Instruments with DLP, Sony with micro OLED and JBD with micro LED." |
| competitor | GCT Semiconductor Holding, Inc. (GCTS) | 10-K 2026-03-25 | "We face or expect to face competition from established semiconductor companies such as Altair Semiconductor (a Sony Corporation subsidiary), ASR, HiSilicon Technologies (a Huawei subsidiary), Mediatek…" |

## Analyst estimates and revisions

| Period | EPS est. | 90d ago | Change | Revenue est. | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends 2026-09-30) | $0.38 | $0.33 | +13.2% | $3.17T | 1 |
| Next quarter (ends 2026-12-31) | $0.41 | $0.42 | -0.9% | $3.84T | 1 |
| Current fiscal year (ends 2027-03-31) | $1.42 | $1.26 | +12.5% | $12.91T | 3 |
| Next fiscal year (ends 2028-03-31) | $1.43 | $1.35 | +6.2% | $12.81T | 3 |

## Options: expected move (Cboe, 15-min delayed)

Expected move by 2026-11-06 (includes earnings 2026-11-05): ±6.9%; earnings reaction alone ±5.3%.

| Expiration | Days | ATM IV | Expected move |
|---|---|---|---|
| 2026-10-30 | 7 | 26.7% | ±3.2% |
| 2026-11-06 | 14 | 42.2% | ±6.9% |
| 2026-11-13 | 21 | 40.7% | ±8.0% |
| 2026-11-20 | 28 | 38.5% | ±8.7% |
| 2026-11-27 | 35 | 38.0% | ±9.6% |
| 2026-12-04 | 42 | 35.4% | ±9.7% |
| 2026-12-18 | 56 | 34.3% | ±11.4% |
| 2027-01-15 | 84 | 31.9% | ±12.8% |