Direct Digital Holdings, Inc. (DRCT) Stock Price & Analysis
Direct Digital Holdings, Inc. (DRCT) fell 2.67% to USD 2.55 as of July 25, 2026 at 21:55 UTC, according to Nexqual real-time market data.
DRCT last closed at USD 2.62; the session ranged USD 2.52–2.62 on volume of 7,663 shares. Market capitalization is $1.89M, with a 52-week range of USD 2.17–172.7 (NCM). Source: Nexqual, July 25, 2026 at 21:55 UTC.
Key Statistics (as of July 25, 2026 at 21:55 UTC)
| Price | USD 2.55 |
|---|---|
| Change | ▼ 2.67% (down) |
| Previous Close | USD 2.62 |
| Open | USD 2.61 |
| Day Range | USD 2.52 – 2.62 |
| 52-Week Range | USD 2.17 – 172.7 |
| Volume | 7,663 shares |
| Market Cap | $1.89M |
| Exchange | NCM |
Technical Analysis (DRCT)
Nexqual's technical model rates DRCT "STRONG SELL" based on 0 bullish and 5 bearish signals across 125 daily candles, as of July 25, 2026 at 21:55 UTC.
| Overall Signal | STRONG SELL |
|---|---|
| RSI (14) | 42.42 (neutral) |
| vs SMA50 | Below (USD 2.94) |
| MACD | -0.1 (negative) |
Analyst Ratings (DRCT)
Wall Street analysts rate DRCT "None" based on 1 analysts, with a mean price target of USD 32 (range USD 32–32), per Nexqual as of July 25, 2026 at 21:55 UTC.
| Consensus Rating | None |
|---|---|
| Analyst Count | 1 |
| Mean Target | USD 32 |
| High Target | USD 32 |
| Low Target | USD 32 |
| Buy / Hold / Sell | 1 / 1 / 0 |
Earnings (DRCT)
| Next Earnings Date | 2026-08-04 |
|---|---|
| EPS Estimate | USD -9.61 |
| Revenue Estimate | $8.87M |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-03-31 | USD -6.06 vs est -11.56 ▲ beat |
| 2025-12-31 | USD -23.26 vs est -35.2 ▲ beat |
| 2025-09-30 | USD -52.8 vs est -35.2 ▼ miss |
| 2025-06-30 | USD -50.6 vs est -106.7 ▲ beat |
Source: Nexqual, July 25, 2026 at 21:55 UTC.
Financials & Fundamentals (DRCT)
| Total Revenue | $33.22M |
|---|---|
| Revenue Growth (YoY) | -18.10% |
| Gross Margin | +30.97% |
| Operating Margin | -48.67% |
| Profit Margin | -65.75% |
| Current Ratio | 0.16 |
| Total Cash | $796,000 |
| Total Debt | $17.47M |
| Free Cash Flow | $-3.11M |
Source: Nexqual, July 25, 2026 at 21:55 UTC.
Financial Health Score (DRCT)
Nexqual rates Direct Digital Holdings, Inc.'s overall financial health "Weak" across five dimensions, as of July 25, 2026 at 21:55 UTC.
| Growth | Critical — Revenue -44% YoY (annual), sharp decline |
|---|---|
| Profitability | Weak — Not yet profitable — scaling phase |
| Balance Sheet | Mixed — $796K cash vs $17M debt |
| Cash Flow | Weak — FCF negative: -$3M, burning cash |
| Efficiency | Mixed — No data |
Ownership (DRCT)
| Insider Ownership | +1.21% |
|---|---|
| Institutional Ownership | +3.47% |
| Shares Outstanding | 739,531 |
| Float | 698,831 |
| Short % of Float | +1.38% |
Source: Nexqual, July 25, 2026 at 21:55 UTC.
Leadership (DRCT)
Direct Digital Holdings, Inc. is led by Mark D. Walker (age 49), Co-Founder, Chairman & CEO, per Nexqual as of July 25, 2026 at 21:55 UTC.
| Co-Founder, Chairman & CEO | Mark D. Walker (age 49) |
|---|---|
| Co-Founder, President & Director | Keith W. Smith (age 56) |
| Corporate Secretary & CFO | Diana Precht Diaz (age 62) |
| Chief Technology Officer | Anu Pillai (age 55) |
| Vice President of People & Culture | M. Duyen Le |
Major Backers & Investors (DRCT)
Notable institutional backers of Direct Digital Holdings, Inc. include UBS Group AG, Fidelity, Tower Research Capital LLC (TRC), according to Nexqual as of July 25, 2026 at 21:55 UTC.
Active Investors
| Investor | Stake |
|---|---|
| UBS Group AG | 0.77% |
| Fidelity | 0.6% |
| Tower Research Capital LLC (TRC) | 0.23% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| Geode Capital | 1.52% |
Source: Nexqual, July 25, 2026 at 21:55 UTC.
From Direct Digital Holdings, Inc.'s Latest SEC 10-K Filing (filed 2026-03-31)
Key Strengths & Strategy (as disclosed to the SEC)
- Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform.
- The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem.
- It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| SPRC | SciSparc Ltd. | USD 5.33 | ▲ 10.12% |
| FRGT | Freight Technologies, Inc. | USD 3.01 | ▼ 15.45% |
| TGL | Treasure Global Inc. | USD 3.06 | ▼ 6.42% |
| TNON | Tenon Medical, Inc. | USD 0.19 | ▼ 3.65% |
| REVB | Revelation Biosciences, Inc. | USD 1.06 | ▼ 7.83% |
Data source: Nexqual — real-time market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: July 25, 2026 at 21:55 UTC. This page is informational and not investment advice.