ServiceNow, Inc. (NOW) Stock Price & Analysis
ServiceNow, Inc. (NOW) closed at USD 157 on Thursday, October 22, 2026, up 2.53% on the day. The US market is currently closed (pre-market); this is not a live price.
The prior close was USD 153.12; the Oct 22, 2026 session ranged USD 153.57–157.6 on volume of 17,390,838 shares. Market capitalization is $162.32B, with a 52-week range of USD 81.24–192.97 (NYQ). Source: Nexqual, retrieved October 23, 2026 at 09:57 UTC.
Also available as compact Markdown for AI agents: nexqual.com/NOW.md
Key facts (NOW)
- Last four reported quarters (through Jun 30, 2026): revenue $14.7B, net income $1.67B (11.3% margin), free cash flow $4.58B (SEC filings).
- Valuation: P/E 97.2x (avg 110.2x at the last 3 fiscal year-ends), EV/EBITDA 67.7x, net debt $2.85B.
- 6 of 80 tracked superinvestors hold NOW (13F, Q2 2026): 0 new, 3 added, 3 reduced, 0 unchanged.
- Analysts: Buy (mean 1.98 on a 1–5 scale) (49 analysts), mean target USD 156.54 (range 72–266).
- Total return with dividends: 1Y -16.4% vs S&P 500 +14.9%; 5Y +14.3% vs S&P 500 +80.3%.
- Next earnings: 2026-10-28, EPS estimate USD 1.02, revenue estimate $4.09B.
Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (NOW)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $5.90B | $7.25B | $8.97B | $11.0B | $13.3B | $14.7B |
| Gross profit | $4.54B | $5.67B | $7.05B | $8.70B | $10.3B | — |
| Operating income | $257M | $355M | $762M | $1.36B | $1.82B | $1.68B |
| Net income | $230M | $325M | $1.73B | $1.43B | $1.75B | $1.67B |
| EPS (diluted) | $0.23 | $0.32 | $1.68 | $1.37 | $1.67 | — |
| Free cash flow | $1.80B | $2.17B | $2.70B | $3.42B | $4.58B | $4.58B |
| Gross margin | 77.1% | 78.3% | 78.6% | 79.2% | 77.5% | — |
| Operating margin | 4.4% | 4.9% | 8.5% | 12.4% | 13.7% | 11.4% |
| Net margin | 3.9% | 4.5% | 19.3% | 13.0% | 13.2% | 11.3% |
| Revenue growth | +30.5% | +22.9% | +23.8% | +22.4% | +20.9% | — |
| Cash + short-term investments | $3.30B | $4.28B | $4.88B | $5.76B | $6.28B | — |
| Total debt | $1.58B | $1.49B | $1.49B | $1.49B | $1.49B | — |
Fiscal years end Dec. EPS is split-adjusted.
Valuation (price ÷ last four quarters, through Jun 30, 2026) (NOW)
P/E 97.2x · P/S 11.0x · EV/EBITDA 67.7x · EV/Sales 11.2x · P/FCF 35.4x · P/B 13.0x · FCF yield 2.82% · Earnings yield 1.03% · Buyback yield (TTM) 2.10% · Net debt $2.85B · EV $165B
P/E at fiscal year-ends: Dec 2025 91.7x, Dec 2024 155.1x, Dec 2023 83.9x.
Superinvestors (SEC 13F-HR, Q2 2026) (NOW)
6 of 80 tracked investors hold NOW. Each row is the investor's latest 13F; change is vs their prior-quarter share count.
| Investor | Firm | % of portfolio | Value | Change |
|---|---|---|---|---|
| Polen Capital | Polen Capital Management | 4.59% | $533M | Reduced -26.1% |
| Chuck Akre | Akre Capital Management | 2.42% | $124M | Added +13.7% |
| Vulcan Value Partners | 1.74% | $57.1M | Added +7.7% | |
| Torray Funds | 0.69% | $5.1M | Reduced -6.0% | |
| Chase Coleman | Tiger Global Management | 0.36% | $86.7M | Reduced -41.8% |
| Hillman Capital | Hillman Capital Management | 0.25% | $339K | Added +1.1% |
Analysts (NOW)
Consensus Buy (mean 1.98 on a 1–5 scale), 49 analysts; mean target USD 156.54 (low 72, high 266).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-21 | Truist Securities | Target raised | Buy | $130 → $180 |
| 2026-10-19 | StoneX | Target raised | Buy | $130 → $165 |
| 2026-10-16 | Piper Sandler | Target raised | Overweight | $140 → $175 |
| 2026-10-15 | Mizuho | Target raised | Outperform | $140 → $170 |
| 2026-10-15 | TD Cowen | Target raised | Buy | $140 → $165 |
| 2026-10-14 | Citigroup | Target raised | Buy | $154 → $170 |
| 2026-10-13 | Evercore ISI Group | Target raised | Outperform | $160 → $175 |
| 2026-10-13 | Barclays | Target raised | Overweight | $134 → $160 |
| 2026-10-13 | Wells Fargo | Target raised | Overweight | $175 → $190 |
| 2026-10-13 | Oppenheimer | Target raised | Outperform | $140 → $165 |
| 2026-10-12 | RBC Capital | Target raised | Outperform | $130 → $176 |
| 2026-10-12 | BTIG | Reiterated | Buy | $170 |
Total return (dividends reinvested) (NOW)
| 1Y (from 2025-10-23) | 5Y (from 2021-10-18) | |
|---|---|---|
| Total return | -16.4% | +14.3% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | -16.5% | +2.7% |
| Volatility (annualized) | 58.5% | 43.5% |
| Max drawdown | -56.1% (Oct 2025→Apr 2026) | -63.1% (Jan 2025→Apr 2026) |
NOW revenue by product line (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Subscription | $3.88B | 97.2% | +24.5% |
| Professional services and other | $110.0M | 2.8% | +7.8% |
| Total revenue | $3.99B | 100% | — |
NOW revenue by region (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| North America | $2.52B | 63.3% | +25.7% |
| EMEA | $997.0M | 25.0% | +19.5% |
| Asia Pacific and other | $468.0M | 11.7% | +24.8% |
| Total revenue | $3.99B | 100% | — |
As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).
NOW suppliers, customers and competitors (named in its 10-K)
| Relationship | Company | Sentence in the filing |
|---|---|---|
| Customer | Accenture (ACN) | “Additionally, our relationships with global system integrators such as Accenture, Cognizant, Deloitte, EY, Infosys and KPMG, among others, continue to help us expand our business by offering ServiceNow solutions to their customers.” |
| Competitor | Microsoft (MSFT) | “•enterprise application software vendors, both cloud-based and on-premises, such as Microsoft, Oracle, SAP, Salesforce and Workday;” |
| Competitor | Oracle (ORCL) | “•enterprise application software vendors, both cloud-based and on-premises, such as Microsoft, Oracle, SAP, Salesforce and Workday;” |
| Competitor | SAP (SAP) | “•enterprise application software vendors, both cloud-based and on-premises, such as Microsoft, Oracle, SAP, Salesforce and Workday;” |
| Competitor | Salesforce (CRM) | “•enterprise application software vendors, both cloud-based and on-premises, such as Microsoft, Oracle, SAP, Salesforce and Workday;” |
Quoted from the company's 10-K filed Jan 29, 2026.
Companies that name NOW in their SEC reports
| Relationship to NOW | Company | Filing | Sentence |
|---|---|---|---|
| competitor | EGAIN Corp (EGAN) | 10-K Sep 10, 2026 | “In addition, we occasionally compete with some of our platform partners where some of our product capabilities overlap, including Five9, Genesys, Microsoft, Salesforce, and ServiceNow.” |
| competitor | OPEN TEXT CORP (OTEX) | 10-K Aug 6, 2026 | “We compete with large enterprise technology providers, including International Business Machines Corporation (IBM), Microsoft Corporation (Microsoft), Oracle Corporation (Oracle) and ServiceNow, Inc. (ServiceNow), as well as with specialized software vendors such as Box, Inc., Hyland Software, Inc., Atlassian Corporation, Gen Digital Inc. and Adobe Inc. In certain markets, OpenText competes with Microsoft, who is …” |
| partner | FEDEX CORP (FDX) | 10-K Jul 20, 2026 | “Also in 2026, we announced separate strategic partnerships with ServiceNow and Dun & Bradstreet to provide customers with more intelligent supply chain solutions powered by FedEx Dataworks.” |
| partner | Infosys Ltd (INFY) | 20-F Jun 15, 2026 | “GuideVision (ServiceNow Elite Partner): Infosys' partnership with GuideVision enhances our enterprise service management and digital operations by integrating deep ServiceNow expertise, strategic advisory, large‑scale implementations, and proprietary IP such as SnowMirror, reinforcing cloud‑led, AI‑enabled operations into our existing systems.” |
| partner | WIPRO LTD (WIT) | 20-F Jun 2, 2026 | “Our top strategic partners include hyperscalers, industry-leading platforms, and AI-native companies like Amazon Web Services, Microsoft, Google, IBM, SAP, ServiceNow, and NVIDIA.” |
| partner | Kyndryl Holdings, Inc. (KD) | 10-K May 29, 2026 | “We have several key partnerships, including with Amazon Web Services, Broadcom, Cisco, Dell, Dynatrace, Google Cloud, HPE, Microsoft, NVIDIA, Oracle, Palo Alto Networks, Red Hat, Rubrik, SAP and ServiceNow that accelerate market participation, joint solution development and investment in skills and certification enhancements for Kyndryl.” |
| partner | ICON PLC (ICLR) | 20-F May 27, 2026 | “These include Veeva (SOP document management), Cornerstone (training delivery), ServiceNow (workflow and automation), SailPoint (identity governance), PEGA (safety reporting), Oracle ARGUS (pharmacovigilance), Salesforce (CRM), Medidata (clinical systems), Oracle eBusiness Suite with Hyperion (finance), Workday (HR), and Box, Microsoft 365/Teams/SharePoint for collaboration.” |
| partner | Dynatrace, Inc. (DT) | 10-K May 20, 2026 | “We partner with leading innovative technology organizations such as Atlassian, Red Hat, ServiceNow, and VMware to develop integrations, best practices, and extended capabilities that help our customers and solution partners achieve faster time to market and enhanced value in dynamic multicloud environments.” |
| partner | NETSCOUT SYSTEMS INC (NTCT) | 10-K May 14, 2026 | “These insights can be easily ingested into data lakes or streamed to our partners like Splunk and ServiceNow.” |
| partner | Nvni Group Ltd (NVNI) | 20-F Apr 30, 2026 | “commercial relationships with enterprise technology partners, including Microsoft, Oracle, AWS, Salesforce, Snowflake, NVIDIA, ServiceNow,” |
| supplier | SailPoint, Inc. (SAIL) | 10-K Mar 19, 2026 | “Solutions from companies such as AWS, Palo Alto Networks (CyberArk), Proofpoint, SAP, and ServiceNow that are plugged into our open identity platform through APIs provide our customers value-added capabilities to build an identity-aware enterprise.” |
| partner | Sprinklr, Inc. (CXM) | 10-K Mar 19, 2026 | “We work with agencies and partners across nine different partner categories, including System Integrators, Transformational partners and Resellers, which includes partners such as Microsoft, Accenture, Deloitte, Salesforce, SAP, ServiceNow, Adobe, Oracle and others.” |
| partner | DOCUSIGN, INC. (DOCU) | 10-K Mar 18, 2026 | “▪Global partners: We have partnerships with some of the world's foremost technology providers including Salesforce, Microsoft, SAP, Google, ServiceNow, and Workday—that help us sell into a far greater number of accounts than we could do alone.” |
| supplier | PagerDuty, Inc. (PD) | 10-K Mar 12, 2026 | “In addition to deep, native integrations to a range of widely used technologies, such as Microsoft, Amazon Web Service ("AWS"), Datadog, Grafana, GitHub, and many bidirectional integrations such as Atlassian, Salesforce, ServiceNow, Slack, and Zendesk, we provide self-service capabilities that allow customers to easily build integrations and connect PagerDuty with other third-party technologies.” |
| partner | BOX INC (BOX) | 10-K Mar 9, 2026 | “We have a rich technology partner ecosystem, offering integrations with partners such as Adobe, Apple, Cisco, CrowdStrike, Google, Guidewire, IBM, Microsoft, Okta, Oracle-NetSuite, Palo Alto Networks, Salesforce, ServiceNow, Slack, USDM, Workday, and Zoom.” |
NOW customer concentration
In the period ended Jun 30, 2026, a single direct customer accounted for 13% of revenue, per the company's 10-Q filed Jul 23, 2026. The company does not name it.
NOW company outlook (results filed Jul 22, 2026)
- “Q2 2026 subscription revenues exceeded the high end of our guidance range by 150 basis points, driven by a combination of net new ACV outperformance and on-premise revenue mix coming in ahead of expectations.”
- “We are raising our FY 2026 subscription revenues guidance to reflect the net new ACV strength.”
- “Our FY 2026 gross margin guidance reflects more customers utilizing our hyperscaler partnerships and an acceleration of customer AI adoption.”
- “(2) Guidance for GAAP subscription revenues and GAAP subscription revenues and cRPO growth rates are based on the 30-day average of foreign exchange rates for June 2026 for entities reporting in currencie”
Quoted word-for-word from the SEC 8-K results press release.
NOW analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | $1.02 | $1.03 | -0.2% | $4.09B | 39 |
| Next quarter (ends Dec 2026) | $1.17 | $1.17 | +0.1% | $4.36B | 39 |
| Current fiscal year (ends Dec 2026) | $4.07 | $4.07 | -0.1% | $16.22B | 44 |
| Next fiscal year (ends Dec 2027) | $5.01 | $5.01 | -0.0% | $19.28B | 44 |
NOW options: expected move
Options price a move of about ±10.7% (±$16.70) by Oct 30, 2026, which includes earnings on Oct 28, 2026. Over the last 8 reports the stock moved ±10.1% on average.
| Expiration | Days | ATM implied volatility | Expected move |
|---|---|---|---|
| Oct 30, 2026 | 7 | 89.6% | ±10.7% |
| Nov 6, 2026 | 14 | 74.2% | ±12.1% |
| Nov 13, 2026 | 21 | 66.7% | ±13.1% |
| Nov 20, 2026 | 28 | 62.3% | ±14.1% |
| Nov 27, 2026 | 35 | 59.0% | ±14.8% |
| Dec 4, 2026 | 42 | 57.5% | ±15.8% |
| Dec 18, 2026 | 56 | 55.1% | ±17.4% |
| Jan 15, 2027 | 84 | 52.5% | ±20.2% |
30-day implied volatility 61.5% vs 40.8% realized over the last 30 trading days. Put/call ratio (volume) 0.62. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.
Key Statistics (as of October 23, 2026 at 09:57 UTC)
| Price | USD 157 |
|---|---|
| Change | ▲ 2.53% (up) |
| Previous Close | USD 153.12 |
| Open | USD 154.25 |
| Day Range | USD 153.57 – 157.6 |
| 52-Week Range | USD 81.24 – 192.97 |
| Volume | 17,390,838 shares |
| Market Cap | $162.32B |
| Exchange | NYQ |
Technical Analysis (NOW)
Nexqual's technical model rates NOW "BUY" based on 5 bullish and 2 bearish signals across 127 daily candles, as of October 23, 2026 at 09:57 UTC.
| Overall Signal | BUY |
|---|---|
| RSI (14) | 67.22 (neutral) |
| vs SMA50 | Above (USD 136.86) |
| MACD | 4.56 (positive) |
Analyst Ratings (NOW)
Wall Street analysts rate NOW "Buy" based on 49 analysts, with a mean price target of USD 156.54 (range USD 72–266), per Nexqual as of October 23, 2026 at 09:57 UTC.
| Consensus Rating | Buy |
|---|---|
| Analyst Count | 49 |
| Mean Target | USD 156.54 |
| High Target | USD 266 |
| Low Target | USD 72 |
| Buy / Hold / Sell | 44 / 3 / 2 |
Earnings (NOW)
| Next Earnings Date | 2026-10-28 |
|---|---|
| EPS Estimate | USD 1.02 |
| Revenue Estimate | $4.09B |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-06-30 | USD 0.9 vs est 0.86 ▲ beat |
| 2026-03-31 | USD 0.97 vs est 0.97 ▲ beat |
| 2025-12-31 | USD 0.92 vs est 0.89 ▲ beat |
| 2025-09-30 | USD 0.96 vs est 0.85 ▲ beat |
Source: Nexqual, October 23, 2026 at 09:57 UTC.
Financials & Fundamentals (NOW)
| Total Revenue | $14.73B |
|---|---|
| Revenue Growth (latest quarter, YoY) | +24.00% |
| Gross Margin | +74.77% |
| Operating Margin | +4.06% |
| Profit Margin | +11.34% |
| ROE | +14.24% |
| Debt / Equity | 0.68 |
| Current Ratio | 0.7 |
| Total Cash | $4.66B |
| Total Debt | $8.45B |
| Free Cash Flow (last four quarters to Jun 2026, SEC 10-Q / 10-K) | $4.58B (31.1% of revenue) |
Source: Nexqual, October 23, 2026 at 09:57 UTC.
Financial Health Score (NOW)
Nexqual rates ServiceNow, Inc.'s overall financial health "Solid" across five dimensions, as of October 23, 2026 at 09:57 UTC.
| Growth | Strong — Revenue +21% YoY (annual) |
|---|---|
| Profitability | Strong — Gross margin 75%, operating 4% (last 12 months) |
| Balance Sheet | Mixed — $4.66B cash and investments vs $7.52B debt (Jun 2026, SEC) |
| Cash Flow | Strong — FCF $4.58B (last 4 quarters to Jun 2026, SEC), 31% margin |
| Efficiency | Mixed — ROE 14%, ROA 4.2% |
Ownership (NOW)
| Insider Ownership | +0.17% |
|---|---|
| Institutional Ownership | +84.86% |
| Shares Outstanding | 1.03B |
| Float | 1.03B |
| Short % of Float | +2.87% |
Source: Nexqual, October 23, 2026 at 09:57 UTC.
Leadership (NOW)
ServiceNow, Inc. is led by William R. McDermott, Chairman & CEO, per Nexqual as of October 23, 2026 at 09:57 UTC.
| Chairman & CEO | William R. McDermott |
|---|---|
| President & CFO | Gina M. Mastantuono |
| President, Chief Product Officer & COO | Amit K. Zavery |
| Founder & Director | Frederic B. Luddy |
| President of Global Customer Operations | Paul Fipps |
Major Backers & Investors (NOW)
Notable institutional backers of ServiceNow, Inc. include Morgan Stanley, UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC, Price (T.Rowe) Associates Inc, according to Nexqual as of October 23, 2026 at 09:57 UTC.
Active Investors
| Investor | Stake |
|---|---|
| Morgan Stanley | 2.58% |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | 1.61% |
| Price (T.Rowe) Associates Inc | 1.55% |
| JPMorgan | 1.35% |
| Fidelity | 1.29% |
| NORGES BANK | 1.2% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| BlackRock | 9.29% |
| Vanguard Group | 8.95% |
| State Street | 4.74% |
| Geode Capital | 2.35% |
Source: Nexqual, October 23, 2026 at 09:57 UTC.
From ServiceNow, Inc.'s Latest SEC 10-K Filing (filed 2026-01-29)
Key Strengths & Strategy (as disclosed to the SEC)
- For example, a global energy company implemented a suite of our Technology products, including IT Operations Management ("ITOM"), IT Service Management ("ITSM"), and Risk Management ("RM"), along with Now Assist, to consolidate multiple employee portals into a single AI-powered portal serving over 50,000 employees in more than 10 languages.
- Our CRM and Industry products go beyond traditional CRM by orchestrating end-to-end workflows across front, middle and back-office functions.
- Through its orchestration capabilities, our Platform manages complex, cross-functional workflows end-to-end.
- Our Platform's integrated AI offering, Now Assist, empowers organizations to boost productivity by providing a range of AI tools.
Partnerships
- At the same time, they are seeking secure and reliable tools to manage the heightened risks associated with AI innovation and ensure measurable returns on investment.
Legal & Regulatory Risks (Item 1A, quoted)
- Laws, regulations and customer expectations regarding the use, storage and movement of data may restrict our ability to continue to optimize our platform.
- Our use of open-source software could harm our ability to sell our products and services and subject us to possible litigation.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| UBER | Uber Technologies, Inc. | USD 69.07 | ▲ 2.14% |
| CRM | Salesforce, Inc. | USD 250.29 | ▲ 3.52% |
| ADP | Automatic Data Processing, Inc. | USD 307.94 | ▲ 4.56% |
| SNOW | Snowflake Inc. | USD 313.96 | ▼ 2.72% |
| SHOP | Shopify Inc. | USD 168.81 | ▼ 3.14% |
| ADBE | Adobe Inc. | USD 270.55 | ▲ 6.07% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 09:57 UTC. This page is informational and not investment advice.
For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt