Purple Innovation, Inc. (PRPL) Stock Price & Analysis
Purple Innovation, Inc. (PRPL) rose 3.61% to USD 0.41 as of June 10, 2026 at 00:44 UTC, according to Nexqual real-time market data.
PRPL last closed at USD 0.39; the session ranged USD 0.38–0.41 on volume of 265,136 shares. Market capitalization is $44.10M, with a 52-week range of USD 0.37–1.26 (NMS). Source: Nexqual, June 10, 2026 at 00:44 UTC.
Key Statistics (as of June 10, 2026 at 00:44 UTC)
| Price | USD 0.41 |
|---|---|
| Change | ▲ 3.61% (up) |
| Previous Close | USD 0.39 |
| Open | USD 0.39 |
| Day Range | USD 0.38 – 0.41 |
| 52-Week Range | USD 0.37 – 1.26 |
| Volume | 265,136 shares |
| Market Cap | $44.10M |
| Exchange | NMS |
Technical Analysis (PRPL)
Nexqual's technical model rates PRPL "STRONG SELL" based on 0 bullish and 5 bearish signals across 124 daily candles, as of June 10, 2026 at 00:44 UTC.
| Overall Signal | STRONG SELL |
|---|---|
| RSI (14) | 34.52 (neutral) |
| vs SMA50 | Below (USD 0.52) |
| MACD | -0.03 (negative) |
Analyst Ratings (PRPL)
Wall Street analysts rate PRPL "None" based on 2 analysts, with a mean price target of USD 0.83 (range USD 0.65–1), per Nexqual as of June 10, 2026 at 00:44 UTC.
| Consensus Rating | None |
|---|---|
| Analyst Count | 2 |
| Mean Target | USD 0.83 |
| High Target | USD 1 |
| Low Target | USD 0.65 |
| Buy / Hold / Sell | 1 / 3 / 0 |
Earnings (PRPL)
| Next Earnings Date | 2026-07-28 |
|---|---|
| EPS Estimate | USD -0.07 |
| Revenue Estimate | $103.89M |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-03-31 | USD -0.13 vs est -0.13 ▼ miss |
| 2025-12-31 | USD -0.02 vs est -0.06 ▲ beat |
| 2025-09-30 | USD -0.08 vs est -0.1 ▲ beat |
| 2025-06-30 | USD -0.11 vs est -0.12 ▲ beat |
Source: Nexqual, June 10, 2026 at 00:44 UTC.
Financials & Fundamentals (PRPL)
| Total Revenue | $460.28M |
|---|---|
| Revenue Growth (YoY) | -8.10% |
| Gross Margin | +39.71% |
| Operating Margin | -17.59% |
| Profit Margin | -13.65% |
| Current Ratio | 1.24 |
| Total Cash | $24.95M |
| Total Debt | $211.57M |
| Free Cash Flow | $-20.06M |
Source: Nexqual, June 10, 2026 at 00:44 UTC.
Financial Health Score (PRPL)
Nexqual rates Purple Innovation, Inc.'s overall financial health "Weak" across five dimensions, as of June 10, 2026 at 00:44 UTC.
| Growth | Weak — Revenue -4% YoY (annual), declining |
|---|---|
| Profitability | Weak — Gross margin 40%, operating -18% |
| Balance Sheet | Mixed — $25M cash vs $212M debt |
| Cash Flow | Weak — FCF negative: -$20M, burning cash |
| Efficiency | Mixed — No data |
Ownership (PRPL)
| Insider Ownership | +4.88% |
|---|---|
| Institutional Ownership | +58.39% |
| Shares Outstanding | 108.83M |
| Float | 56.41M |
| Short % of Float | +3.74% |
Source: Nexqual, June 10, 2026 at 00:44 UTC.
Leadership (PRPL)
Purple Innovation, Inc. is led by Robert T. DeMartini (age 63), CEO & Director, per Nexqual as of June 10, 2026 at 00:44 UTC.
| CEO & Director | Robert T. DeMartini (age 63) |
|---|
Major Backers & Investors (PRPL)
Notable institutional backers of Purple Innovation, Inc. include Coliseum Capital Management, Llc, Wasatch Advisors LP, WASATCH FUNDS TRUST-Wasatch Micro Cap Fund, according to Nexqual as of June 10, 2026 at 00:44 UTC.
Active Investors
| Investor | Stake |
|---|---|
| Coliseum Capital Management, Llc | 43.06% |
| Wasatch Advisors LP | 4.66% |
| WASATCH FUNDS TRUST-Wasatch Micro Cap Fund | 4.62% |
| Millennium Management | 0.78% |
| Dynamic Advisor Solutions LLC | 0.69% |
| Renaissance Technologies | 0.62% |
| Jacobs Levy Equity Management, Inc. | 0.56% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| Vanguard Group | 4.1% |
| BlackRock | 0.96% |
| Geode Capital | 0.62% |
Source: Nexqual, June 10, 2026 at 00:44 UTC.
From Purple Innovation, Inc.'s Latest SEC 10-K Filing (filed 2026-03-31)
Key Strengths & Strategy (as disclosed to the SEC)
- We believe that our proprietary technology solves problems that regular mattresses create and has proven that material innovations can have a positive impact on sleep.   Beginning in 2015, the market for sleep products underwent a fundamental transformation with the rise of e-commerce-based brands and direct-to-consumer distribution.
- We have in-house engineering and fabrication capabilities enabling us to design, manufacture, install and maintain new equipment as well as optimize the performance and efficiency of our existing machinery based on real-time insights gained from our vertically integrated operations.   Marketing   We have developed a brand that resonates with consumers.
- Our proprietary Hyper-Elastic Polymer gel technology underpins many of our comfort products and provides a range of benefits that differentiate our products from our competitors.
- In order to solve complex manufacturing challenges such as large-format injection molding of our Hyper-Elastic Polymer cushioning material, we designed and produced our own manufacturing equipment including our proprietary and patented molding machinery.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| SNBR | Sleep Number Corporation | USD 0.58 | ▲ 21.79% |
| LOVE | The Lovesac Company | USD 16.58 | ▲ 5.4% |
| REAL | The RealReal, Inc. | USD 9.54 | ▲ 7.55% |
| PRTS | CarParts.com, Inc. | USD 5.95 | ▼ 0.5% |
| CDLX | Cardlytics, Inc. Common Stock | USD 4.76 | ▼ 20.4% |
Data source: Nexqual — real-time market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: June 10, 2026 at 00:44 UTC. This page is informational and not investment advice.