Purple Innovation, Inc. (PRPL) Stock Price & Analysis
Purple Innovation, Inc. (PRPL) rose 0.00% to USD 3.81 as of September 8, 2026 at 05:43 UTC, according to Nexqual real-time market data.
PRPL last closed at USD 3.81; the session ranged USD 3.81–3.88 on volume of 32,127 shares. Market capitalization is $16.61M, with a 52-week range of USD 3.72–28.75 (NMS). Source: Nexqual, September 8, 2026 at 05:43 UTC.
Key Statistics (as of September 8, 2026 at 05:43 UTC)
| Price | USD 3.81 |
|---|---|
| Change | ▲ 0.00% (up) |
| Previous Close | USD 3.81 |
| Open | USD 3.81 |
| Day Range | USD 3.81 – 3.88 |
| 52-Week Range | USD 3.72 – 28.75 |
| Volume | 32,127 shares |
| Market Cap | $16.61M |
| Exchange | NMS |
Technical Analysis (PRPL)
Nexqual's technical model rates PRPL "SELL" based on 1 bullish and 5 bearish signals across 128 daily candles, as of September 8, 2026 at 05:43 UTC.
| Overall Signal | SELL |
|---|---|
| RSI (14) | 31.76 (neutral) |
| vs SMA50 | Below (USD 7.11) |
| MACD | -1.1 (negative) |
Analyst Ratings (PRPL)
Wall Street analysts rate PRPL "Buy" based on 1 analysts, with a mean price target of USD 25 (range USD 25–25), per Nexqual as of September 8, 2026 at 05:43 UTC.
| Consensus Rating | Buy |
|---|---|
| Analyst Count | 1 |
| Mean Target | USD 25 |
| High Target | USD 25 |
| Low Target | USD 25 |
| Buy / Hold / Sell | 1 / 2 / 0 |
Earnings (PRPL)
| Next Earnings Date | 2026-11-03 |
|---|---|
| EPS Estimate | USD -1.81 |
| Revenue Estimate | $114.13M |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-06-30 | USD -1.52 vs est -2.23 ▲ beat |
| 2026-03-31 | USD -3.25 vs est -3.18 ▼ miss |
| 2025-12-31 | USD -0.5 vs est -1.38 ▲ beat |
| 2025-09-30 | USD -2 vs est -2.44 ▲ beat |
Source: Nexqual, September 8, 2026 at 05:43 UTC.
Financials & Fundamentals (PRPL)
| Total Revenue | $453.45M |
|---|---|
| Revenue Growth (YoY) | -6.50% |
| Gross Margin | +40.80% |
| Operating Margin | -4.32% |
| Profit Margin | -10.74% |
| Current Ratio | 0.52 |
| Total Cash | $23.30M |
| Total Debt | $215.18M |
| Free Cash Flow | $-19.29M |
Source: Nexqual, September 8, 2026 at 05:43 UTC.
Financial Health Score (PRPL)
Nexqual rates Purple Innovation, Inc.'s overall financial health "Weak" across five dimensions, as of September 8, 2026 at 05:43 UTC.
| Growth | Weak — Revenue -4% YoY (annual), declining |
|---|---|
| Profitability | Mixed — Gross margin 41%, operating -4% |
| Balance Sheet | Mixed — $23M cash vs $215M debt |
| Cash Flow | Weak — FCF negative: -$19M, burning cash |
| Efficiency | Mixed — No data |
Ownership (PRPL)
| Insider Ownership | +4.93% |
|---|---|
| Institutional Ownership | +57.14% |
| Shares Outstanding | 4.35M |
| Float | 2.26M |
| Short % of Float | +4.33% |
Source: Nexqual, September 8, 2026 at 05:43 UTC.
Leadership (PRPL)
Purple Innovation, Inc. is led by Robert T. DeMartini (age 63), CEO & Director, per Nexqual as of September 8, 2026 at 05:43 UTC.
| CEO & Director | Robert T. DeMartini (age 63) |
|---|---|
| Chief Financial Officer | Robert Gerard Lucian (age 61) |
| Vice President of Accounting & Financial Reporting | George Turner Ulrich (age 64) |
Major Backers & Investors (PRPL)
Notable institutional backers of Purple Innovation, Inc. include Coliseum Capital Management, Llc, Wasatch Advisors LP, WASATCH FUNDS TRUST-Wasatch Micro Cap Fund, according to Nexqual as of September 8, 2026 at 05:43 UTC.
Active Investors
| Investor | Stake |
|---|---|
| Coliseum Capital Management, Llc | 43.05% |
| Wasatch Advisors LP | 4.66% |
| WASATCH FUNDS TRUST-Wasatch Micro Cap Fund | 4.62% |
| Dynamic Advisor Solutions LLC | 0.69% |
| Millennium Management | 0.67% |
| Jacobs Levy Equity Management, Inc. | 0.56% |
| Fidelity | 0.45% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| Vanguard Group | 4.06% |
| BlackRock | 0.96% |
| Geode Capital | 0.57% |
Source: Nexqual, September 8, 2026 at 05:43 UTC.
From Purple Innovation, Inc.'s Latest SEC 10-K Filing (filed 2026-03-31)
Key Strengths & Strategy (as disclosed to the SEC)
- We believe that our proprietary technology solves problems that regular mattresses create and has proven that material innovations can have a positive impact on sleep.   Beginning in 2015, the market for sleep products underwent a fundamental transformation with the rise of e-commerce-based brands and direct-to-consumer distribution.
- We have in-house engineering and fabrication capabilities enabling us to design, manufacture, install and maintain new equipment as well as optimize the performance and efficiency of our existing machinery based on real-time insights gained from our vertically integrated operations.   Marketing   We have developed a brand that resonates with consumers.
- Our proprietary Hyper-Elastic Polymer gel technology underpins many of our comfort products and provides a range of benefits that differentiate our products from our competitors.
- In order to solve complex manufacturing challenges such as large-format injection molding of our Hyper-Elastic Polymer cushioning material, we designed and produced our own manufacturing equipment including our proprietary and patented molding machinery.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
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Data source: Nexqual — real-time market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: September 8, 2026 at 05:43 UTC. This page is informational and not investment advice.