Roku, Inc. (ROKU) Stock Price & Analysis
Roku, Inc. (ROKU) closed at USD 160.06 on Thursday, October 22, 2026, up 1.45% on the day. The US market is currently closed (pre-market); this is not a live price.
The prior close was USD 157.78; the Oct 22, 2026 session ranged USD 156.78–160.1 on volume of 4,897,036 shares. Market capitalization is $23.77B, with a 52-week range of USD 78.53–160.1 (NMS). Source: Nexqual, retrieved October 23, 2026 at 08:39 UTC.
Also available as compact Markdown for AI agents: nexqual.com/ROKU.md
Key facts (ROKU)
- Last four reported quarters (through Jun 30, 2026): revenue $5.21B, net income $355M (6.8% margin), free cash flow $710M (SEC filings).
- Valuation: P/E 66.9x (avg 185.3x at the last 1 fiscal year-ends).
- Earnings quality: non-operating income $114M vs operating income $273M over the last four quarters; P/E excluding non-operating income ≈94.9x (estimate: non-operating income taxed at the company's 8.4% effective rate).
- Analysts: Hold (mean 2.70 on a 1–5 scale) (27 analysts), mean target USD 162.33 (range 150–205).
- Total return with dividends: 1Y +62.9% vs S&P 500 +14.9%; 5Y -50.3% vs S&P 500 +80.3%.
- Next earnings: 2026-11-02, EPS estimate USD 0.53, revenue estimate $1.41B.
Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (ROKU)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $2.76B | $3.13B | $3.48B | $4.11B | $4.74B | $5.21B |
| Gross profit | $1.41B | $1.44B | $1.52B | $1.81B | $2.07B | — |
| Operating income | $235M | -$531M | -$792M | -$218M | -$5.6M | $273M |
| Net income | $242M | -$498M | -$710M | -$129M | $88.4M | $355M |
| EPS (diluted) | $1.71 | -$3.62 | -$5.01 | -$0.89 | $0.59 | — |
| Free cash flow | $188M | -$150M | $173M | $213M | $478M | $710M |
| Gross margin | 51.0% | 46.1% | 43.7% | 43.9% | 43.8% | — |
| Operating margin | 8.5% | -17.0% | -22.7% | -5.3% | -0.1% | 5.2% |
| Net margin | 8.8% | -15.9% | -20.4% | -3.1% | 1.9% | 6.8% |
| Revenue growth | +55.5% | +13.1% | +11.5% | +18.0% | +15.2% | — |
| Cash + short-term investments | — | $1.96B | $2.03B | $2.16B | $2.32B | — |
| Total debt | $89.9M | $80.0M | — | — | — | — |
Fiscal years end Dec. EPS is split-adjusted.
Valuation (price ÷ last four quarters, through Jun 30, 2026) (ROKU)
P/E 66.9x · P/E ex non-operating (est.) ≈94.9x · P/S 4.6x · P/FCF 33.5x · P/B 8.4x · FCF yield 2.99% · Earnings yield 1.49% · Buyback yield (TTM) 1.32%
P/E at fiscal year-ends: Dec 2025 185.3x.
Analysts (ROKU)
Consensus Hold (mean 2.70 on a 1–5 scale), 27 analysts; mean target USD 162.33 (low 150, high 205).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-09-24 | Wedbush | Reiterated | Neutral | $155 |
| 2026-08-14 | Wells Fargo | Downgrade | Overweight → Equal-Weight | $167 → $165 |
| 2026-08-10 | Rosenblatt | Maintained | Buy | $160 |
| 2026-08-07 | UBS | Target raised | Neutral | $126 → $172 |
| 2026-08-07 | Guggenheim | Downgrade | Buy → Neutral | $145 → $160 |
| 2026-08-07 | Seaport Global | Downgrade | Buy → Neutral | |
| 2026-07-17 | Citigroup | Target raised | Neutral | $120 → $157 |
Total return (dividends reinvested) (ROKU)
| 1Y (from 2025-10-23) | 5Y (from 2021-10-18) | |
|---|---|---|
| Total return | +62.9% | -50.3% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | +63.1% | -13.0% |
| Volatility (annualized) | 40.0% | 66.2% |
| Max drawdown | -27.7% (Jan 2026→Feb 2026) | -87.4% (Oct 2021→Dec 2022) |
ROKU revenue by business segment (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Advertising | $672.8M | 49.7% | +24.8% |
| Subscriptions | $548.2M | 40.5% | +25.6% |
| Devices | $133.7M | 9.9% | -1.4% |
| Total revenue | $1.35B | 100% | — |
ROKU revenue by product line (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Platform | $1.22B | 90.1% | +25.2% |
| — Advertising (part of Platform) | $672.8M | 49.7% | +24.8% |
| — Subscriptions (part of Platform) | $548.2M | 40.5% | +25.6% |
| Devices | $133.7M | 9.9% | -1.4% |
| Total revenue | $1.35B | 100% | — |
As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).
ROKU suppliers, customers and competitors (named in its 10-K)
| Relationship | Company | Sentence in the filing |
|---|---|---|
| Partner | Walmart (WMT) | “Many of our action ads are in partnership with companies such as Walmart, Shopify, and Instacart that connect their products with viewers and provide enhanced targeting and closed-loop measurement.” |
| Partner | Amazon (AMZN) | “In the United States, the majority of our products and our licensed Roku TV partners' products are sold through brick and mortar retailers, such as Best Buy, Target, and Walmart, including their online sales platforms, and online retailers such as Amazon, and to a lesser extent our website (excluding Roku TV models).” |
| Partner | Frndly TV | “We dedicate significant resources to build, maintain, and advance the Roku TV OS; to provide an industry-leading streaming platform for our viewers, content partners, and advertisers; to obtain content for our streaming platform that attracts viewers, including on our owned and operated streaming services (The Roku Channel, Howdy, and Frndly TV) and to our original programming (Roku Originals); and to extend Roku'…” |
| Partner | Shopify (SHOP) | “Many of our action ads are in partnership with companies such as Walmart, Shopify, and Instacart that connect their products with viewers and provide enhanced targeting and closed-loop measurement.” |
| Partner | Best Buy (BBY) | “In the United States, the majority of our products and our licensed Roku TV partners' products are sold through brick and mortar retailers, such as Best Buy, Target, and Walmart, including their online sales platforms, and online retailers such as Amazon, and to a lesser extent our website (excluding Roku TV models).” |
| Partner | Comcast (CMCSA) | “Similarly, some service operators, such as Comcast and Charter Communications (and their joint venture, Xumo, LLC), offer TV streaming applications and devices as part of their cable service plans and can leverage their existing user bases, installation networks, broadband delivery networks, and name recognition to gain traction in TV streaming.” |
| Partner | Netflix (NFLX) | “Some of our leading content partners, including Netflix, also have implemented similar features within their apps.” |
| Competitor | Alphabet (Google) (GOOGL) | “Large companies such as Amazon, Apple, and Google offer TV streaming devices that compete with Roku streaming devices and those of our licensed Roku TV partners and the Roku TV OS.” |
| Competitor | Apple (AAPL) | “Large companies such as Amazon, Apple, and Google offer TV streaming devices that compete with Roku streaming devices and those of our licensed Roku TV partners and the Roku TV OS.” |
Quoted from the company's 10-K filed Feb 13, 2026.
ROKU customer concentration
In the period ended Jun 30, 2026, a single direct customer accounted for 12% of revenue, per the company's 10-Q filed Aug 6, 2026. The company does not name it.
ROKU company outlook (results filed Aug 6, 2026)
- “In Q2, we grew Platform revenue 25% year over year (YoY), well ahead of our outlook, driven by ongoing momentum in both Advertising and Subscriptions.”
- “Smartly is expected to add incremental performance revenue by early 2027.”
- “We expect these partnerships to contribute to Roku TV model unit sales volume in the second half of 2026.”
- “As a result, S&M expense declined YoY in the first half of 2026, reflecting lower TV unit volumes, and we expect it to increase in the second half vs the first half as shipment volumes ramp.”
Quoted word-for-word from the SEC 8-K results press release.
ROKU analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | $0.53 | $0.51 | +3.7% | $1.41B | 7 |
| Next quarter (ends Dec 2026) | $0.78 | $0.74 | +5.2% | $1.62B | 7 |
| Current fiscal year (ends Dec 2026) | $2.98 | $2.44 | +22.0% | $5.63B | 6 |
| Next fiscal year (ends Dec 2027) | $4.01 | $3.69 | +8.8% | $6.32B | 9 |
ROKU options: expected move
Options price a move of about ±3.7% (±$5.85) by Nov 6, 2026, which includes earnings on Nov 2, 2026; the earnings reaction alone is priced at about ±2.6%. Over the last 8 reports the stock moved ±10% on average.
| Expiration | Days | ATM implied volatility | Expected move |
|---|---|---|---|
| Oct 30, 2026 | 7 | 15.9% | ±1.9% |
| Nov 6, 2026 | 14 | 22.5% | ±3.7% |
| Nov 13, 2026 | 21 | 18.2% | ±3.6% |
| Nov 20, 2026 | 28 | 19.0% | ±4.3% |
| Nov 27, 2026 | 35 | 18.7% | ±4.7% |
| Dec 4, 2026 | 42 | 18.1% | ±5.0% |
| Dec 18, 2026 | 56 | 17.6% | ±5.6% |
| Jan 15, 2027 | 84 | 16.8% | ±6.6% |
30-day implied volatility 19.3% vs 11.1% realized over the last 30 trading days. Put/call ratio (volume) 0.33. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.
Key Statistics (as of October 23, 2026 at 08:39 UTC)
| Price | USD 160.06 |
|---|---|
| Change | ▲ 1.45% (up) |
| Previous Close | USD 157.78 |
| Open | USD 156.79 |
| Day Range | USD 156.78 – 160.1 |
| 52-Week Range | USD 78.53 – 160.1 |
| Volume | 4,897,036 shares |
| Market Cap | $23.77B |
| Exchange | NMS |
Technical Analysis (ROKU)
Nexqual's technical model rates ROKU "BUY" based on 5 bullish and 3 bearish signals across 127 daily candles, as of October 23, 2026 at 08:39 UTC.
| Overall Signal | BUY |
|---|---|
| RSI (14) | 71.24 (overbought) |
| vs SMA50 | Above (USD 155.2) |
| MACD | 1.05 (positive) |
Analyst Ratings (ROKU)
Wall Street analysts rate ROKU "Hold" based on 27 analysts, with a mean price target of USD 162.33 (range USD 150–205), per Nexqual as of October 23, 2026 at 08:39 UTC.
| Consensus Rating | Hold |
|---|---|
| Analyst Count | 27 |
| Mean Target | USD 162.33 |
| High Target | USD 205 |
| Low Target | USD 150 |
| Buy / Hold / Sell | 7 / 20 / 0 |
Earnings (ROKU)
| Next Earnings Date | 2026-11-02 |
|---|---|
| EPS Estimate | USD 0.53 |
| Revenue Estimate | $1.41B |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-06-30 | USD 1.2 vs est 0.56 ▲ beat |
| 2026-03-31 | USD 0.57 vs est 0.35 ▲ beat |
| 2025-12-31 | USD 0.53 vs est 0.28 ▲ beat |
| 2025-09-30 | USD 0.16 vs est 0.09 ▲ beat |
Source: Nexqual, October 23, 2026 at 08:39 UTC.
Financials & Fundamentals (ROKU)
| Total Revenue | $5.21B |
|---|---|
| Revenue Growth (latest quarter, YoY) | +21.90% |
| Gross Margin | +45.50% |
| Operating Margin | +12.17% |
| Profit Margin | +6.82% |
| ROE | +13.12% |
| Debt / Equity | 0.17 |
| Current Ratio | 2.87 |
| Total Cash | $2.56B |
| Total Debt | $474.12M |
| Free Cash Flow (last four quarters to Jun 2026, SEC 10-Q / 10-K) | $709.91M (13.6% of revenue) |
Source: Nexqual, October 23, 2026 at 08:39 UTC.
Financial Health Score (ROKU)
Nexqual rates Roku, Inc.'s overall financial health "Solid" across five dimensions, as of October 23, 2026 at 08:39 UTC.
| Growth | Strong — Revenue +15% YoY (annual) |
|---|---|
| Profitability | Strong — Gross margin 46%, operating 12% (last 12 months) |
| Balance Sheet | Strong — $2.56B cash vs $474M debt, net cash position |
| Cash Flow | Solid — FCF $710M (last 4 quarters to Jun 2026, SEC), 14% margin |
| Efficiency | Mixed — ROE 13%, ROA 4.3% |
Ownership (ROKU)
| Insider Ownership | +0.65% |
|---|---|
| Institutional Ownership | +88.41% |
| Shares Outstanding | 132.14M |
| Float | 130.99M |
| Short % of Float | +7.37% |
Source: Nexqual, October 23, 2026 at 08:39 UTC.
Leadership (ROKU)
Roku, Inc. is led by Anthony J. Wood, Founder, Chairman, President & CEO, per Nexqual as of October 23, 2026 at 08:39 UTC.
| Founder, Chairman, President & CEO | Anthony J. Wood |
|---|---|
| COO & CFO | Dan Jedda |
| President of Devices, Product & Technology | Mustafa Ozgen |
| President of Roku Media | Charlie Collier |
| Vice President of Investor Relations | Conrad Grodd |
Major Backers & Investors (ROKU)
Notable institutional backers of Roku, Inc. include FMR, LLC, Pentwater Capital Management Lp, Balyasny Asset Management LP, according to Nexqual as of October 23, 2026 at 08:39 UTC.
Active Investors
| Investor | Stake |
|---|---|
| FMR, LLC | 4.02% |
| Pentwater Capital Management Lp | 3.27% |
| Balyasny Asset Management LP | 2.38% |
| Goldman Sachs | 2% |
| Schroder Investment Management Group | 1.57% |
| Fidelity | 0.48% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| BlackRock | 10.13% |
| Vanguard Group | 8.93% |
| State Street | 3.11% |
| Geode Capital | 2.32% |
Source: Nexqual, October 23, 2026 at 08:39 UTC.
Legal & Regulatory Risks from Roku, Inc.'s Latest 10-K (filed 2026-02-13)
- We have been, are currently, and may in the future be subject to various lawsuits and other legal proceedings, disputes, claims, and government inquiries and investigations, which could cause us to incur substantial costs or require us to change our business practices in a way that could seriously harm our business.
- The laws and regulations governing our industry are still evolving and, as a result, their application, interpretation and enforcement are uncertain, and they may be interpreted and applied inconsistently with our current policies and practices.
- Changes in U.S. or foreign trade policies, geopolitical conditions, general economic conditions, and other factors beyond our control may adversely impact our business and operating results.
- The ability of internet access network operators in some jurisdictions to degrade users' internet speeds or limit internet data consumption by users, including unreasonable discrimination in the provision of broadband internet access services, could harm our business.
Source: SEC EDGAR 10-K, Item 1A, official filing.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| FWONK | Liberty Media Corporation - Ser | USD 91.15 | ▼ 0.13% |
| FOXA | Fox Corporation | USD 68.27 | ▲ 3.69% |
| NWS | News Corporation | USD 33.95 | ▲ 2.01% |
| WMG | Warner Music Group Corp. | USD 31.69 | ▲ 0.8% |
| TKO | TKO Group Holdings, Inc. | USD 177.72 | ▼ 0.12% |
| SKYD | Skydance Corporation | USD 7.79 | ▼ 1.02% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 08:39 UTC. This page is informational and not investment advice.
For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt