Suja Life, Inc. (SUJA) Stock Price & Analysis
Suja Life, Inc. (SUJA) closed at USD 9.71 on Thursday, October 22, 2026, up 0.62% on the day. The US market is currently closed (pre-market); this is not a live price.
The prior close was USD 9.71; the Oct 22, 2026 session ranged USD 9.55–9.97 on volume of 134,150 shares. Market capitalization is —, with a 52-week range of USD 5.59–18.48 (NMS). Source: Nexqual, retrieved October 23, 2026 at 10:37 UTC.
Also available as compact Markdown for AI agents: nexqual.com/SUJA.md
Key facts (SUJA)
- Insider open-market purchases, last ~7 months: 8 Form 4 filings, $29.0M; 0 by opportunistic insiders, 0 by routine insiders.
- Total return with dividends: 1Y -45.6% vs S&P 500 +14.9%; 5Y -45.5% vs S&P 500 +80.3%.
- Next earnings: 2026-11-10, EPS estimate USD -0.11, revenue estimate $71.3M.
Valuation (price ÷ last four quarters, through Jun 29, 2026) (SUJA)
Insider purchases (SEC Form 4, open-market, last ~7 months) (SUJA)
8 purchases, $29.0M. Private placements, offerings, dividend reinvestment and employee stock purchase plan buys are excluded.
| Trade date | Insider | Role | Shares | Value | Avg price | Insider type |
|---|---|---|---|---|---|---|
| 2026-09-03…2026-09-08 | Paine Schwartz Food Chain Fund V Gp, Ltd. | 300,000 | $3.1M | 10.42 | Too little history (no open-market trades in 2023–2025) | |
| 2026-08-31…2026-09-02 | Paine Schwartz Food Chain Fund V Gp, Ltd. | 525,000 | $5.4M | 10.27 | Too little history (no open-market trades in 2023–2025) | |
| 2026-08-26…2026-08-28 | Paine Schwartz Food Chain Fund V Gp, Ltd. | 652,248 | $6.1M | 9.35 | Too little history (no open-market trades in 2023–2025) | |
| 2026-08-21…2026-08-25 | Paine Schwartz Food Chain Fund V Gp, Ltd. | 656,548 | $5.7M | 8.72 | Too little history (no open-market trades in 2023–2025) | |
| 2026-08-18…2026-08-20 | Paine Schwartz Food Chain Fund V Gp, Ltd. | 567,900 | $4.1M | 7.16 | Too little history (no open-market trades in 2023–2025) | |
| 2026-08-13…2026-08-17 | Paine Schwartz Food Chain Fund V Gp, Ltd. | 399,043 | $2.6M | 6.41 | Too little history (no open-market trades in 2023–2025) | |
| 2026-08-10…2026-08-12 | Paine Schwartz Food Chain Fund V Gp, Ltd. | 332,298 | $2.1M | 6.22 | Too little history (no open-market trades in 2023–2025) | |
| 2026-08-10 | Box Michael | Chief Operations Officer | 2,500 | $16K | 6.43 | Too little history (no open-market trades in 2023–2025) |
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.
Analysts (SUJA)
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-15 | Needham | Initiated | Hold | |
| 2026-10-02 | Roth Capital | Initiated | Buy | $20 |
| 2026-08-05 | William Blair | Downgrade | Outperform → Market Perform | |
| 2026-08-05 | Evercore ISI Group | Target lowered | Outperform | $24 → $15 |
Total return (dividends reinvested) (SUJA)
| 1Y (from 2026-05-07) | 5Y (from 2026-05-04) | |
|---|---|---|
| Total return | -45.6% | -45.5% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | — | — |
| Volatility (annualized) | 129.6% | 116.2% |
| Max drawdown | -67.1% (May 2026→Aug 2026) | -64.8% (May 2026→Aug 2026) |
SUJA revenue by business segment (quarter ended Jun 29, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Suja Core | $80.8M | 96.4% | +10.3% |
| Emerging Brands | $3.0M | 3.6% | +61.2% |
| Total revenue | $83.9M | 100% | — |
As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).
SUJA customer concentration
In the period ended Jun 29, 2026, 2 direct customers each accounted for at least 10% (24%, 10%) of revenue, per the company's 10-Q filed Aug 4, 2026. The company does not name them.
SUJA company outlook (results filed Aug 4, 2026)
- “The Company is updating its outlook for the full fiscal year 2026 ending December 28, 2026, reflecting near-term softness concentrated in the grocery channel.”
- “The Company now expects: • Net sales of $360 million to $369 million, reflecting growth of 10.2% to 13.0% compared to $326.6 million in fiscal 2025, and • Adjusted EBITDA of $70 million to $72 million, reflecting growth of 72.8% to 77.7% compared to $40.5 million in fiscal 2025, which is consistent with prior expectations.”
- “The Company now expects a base tax rate of 26.1%, compared to the prior expectation of 27.4%, and interest expense to be approximately $19.0 million for the year ending December 28, 2026, as previously communicated.”
- “Outlook is based on information available as of today, August 4, 2026, and may be impacted by factors outside the Company's control.”
Quoted word-for-word from the SEC 8-K results press release.
SUJA analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | $-0.11 | $0.00 | — | $71.3M | 2 |
| Next quarter (ends Dec 2026) | $0.06 | $0.00 | — | $99.4M | 2 |
| Current fiscal year (ends Dec 2026) | $0.27 | $0.00 | — | $361.7M | 2 |
| Next fiscal year (ends Dec 2027) | $0.42 | $0.00 | — | $407.3M | 3 |
Key Statistics (as of October 23, 2026 at 10:37 UTC)
| Price | USD 9.71 |
|---|---|
| Change | ▲ 0.62% (up) |
| Previous Close | USD 9.71 |
| Open | USD 9.71 |
| Day Range | USD 9.55 – 9.97 |
| 52-Week Range | USD 5.59 – 18.48 |
| Volume | 134,150 shares |
| Market Cap | — |
| Exchange | NMS |
Technical Analysis (SUJA)
Nexqual's technical model rates SUJA "NEUTRAL" based on 3 bullish and 3 bearish signals across 117 daily candles, as of October 23, 2026 at 10:37 UTC.
| Overall Signal | NEUTRAL |
|---|---|
| RSI (14) | 42.16 (neutral) |
| vs SMA50 | Above (USD 9.32) |
| MACD | 0.36 (positive) |
Earnings (SUJA)
| Next Earnings Date | 2026-11-10 |
|---|---|
| EPS Estimate | USD -0.11 |
| Revenue Estimate | $71.28M |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-06-30 | USD 1.05 vs est -0.08 ▲ beat |
| 2026-03-31 | USD 0.23 vs est 0.2 ▲ beat |
Source: Nexqual, October 23, 2026 at 10:37 UTC.
Financials & Fundamentals (SUJA)
| Total Revenue | $355.01M |
|---|---|
| Revenue Growth (latest quarter, YoY) | +11.60% |
| Gross Margin | +48.65% |
| Operating Margin | +5.41% |
| Profit Margin | -10.41% |
| Debt / Equity | 1.01 |
| Current Ratio | 1.53 |
| Total Cash | $20.59M |
| Total Debt | $191.58M |
Source: Nexqual, October 23, 2026 at 10:37 UTC.
Ownership (SUJA)
| Insider Ownership | +21.21% |
|---|---|
| Institutional Ownership | +99.14% |
| Shares Outstanding | 38.63M |
| Float | 5.60M |
| Short % of Float | +3.88% |
Source: Nexqual, October 23, 2026 at 10:37 UTC.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| COCO | The Vita Coco Company, Inc. | USD 59 | ▼ 7.09% |
| FIZZ | National Beverage Corp. | USD 37.07 | ▲ 6.43% |
| AKO-B | Embotelladora Andina S.A. | USD 30.01 | ▲ 0.07% |
| CELH | Celsius Holdings, Inc. | USD 28.36 | ▲ 0.18% |
| PRMB | Primo Brands Corporation | USD 20.14 | ▲ 0.55% |
| COKE | Coca-Cola Consolidated, Inc. | USD 214.93 | ▲ 2.5% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 10:37 UTC. This page is informational and not investment advice.
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