WPP plc (WPP) Stock Price & Analysis
WPP plc (WPP) closed at USD 26.71 on Thursday, October 22, 2026, up 1.10% on the day. The US market is currently closed (pre-market); this is not a live price.
The prior close was USD 26.42; the Oct 22, 2026 session ranged USD 26.19–26.8 on volume of 275,081 shares. Market capitalization is $5.76B, with a 52-week range of USD 14.81–27.89 (NYQ). Source: Nexqual, retrieved October 23, 2026 at 09:57 UTC.
Also available as compact Markdown for AI agents: nexqual.com/WPP.md
Key facts (WPP)
- Analysts: Sell (mean 3.67 on a 1–5 scale) (3 analysts), mean target USD 23.83 (range 23.3–24.8).
- Total return with dividends: 1Y +17.2% vs S&P 500 +14.9%; 5Y -47.7% vs S&P 500 +80.3%.
- Next earnings: 2026-08-06, EPS estimate USD —, revenue estimate $2.41B.
Analysts (WPP)
Consensus Sell (mean 3.67 on a 1–5 scale), 3 analysts; mean target USD 23.83 (low 23.3, high 24.8).
Total return (dividends reinvested) (WPP)
| 1Y (from 2025-10-23) | 5Y (from 2021-10-18) | |
|---|---|---|
| Total return | +17.2% | -47.7% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | +17.2% | -12.1% |
| Volatility (annualized) | 55.3% | 39.2% |
| Max drawdown | -37.6% (Oct 2025→Mar 2026) | -77.3% (Jan 2022→Mar 2026) |
WPP analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | — | — | — | $2.41B | — |
| Next quarter (ends Dec 2026) | — | — | — | $2.67B | — |
| Current fiscal year (ends Dec 2026) | $3.64 | $3.23 | +12.7% | $9.75B | 2 |
| Next fiscal year (ends Dec 2027) | $3.77 | $3.32 | +13.7% | $9.73B | 2 |
WPP options: expected move
| Expiration | Days | ATM implied volatility | Expected move |
|---|---|---|---|
| Nov 20, 2026 | 28 | 46.6% | ±11.4% |
| Dec 18, 2026 | 56 | 49.6% | ±15.8% |
| Feb 19, 2027 | 119 | 52.6% | ±23.6% |
| May 21, 2027 | 210 | 50.4% | ±29.7% |
30-day implied volatility 51.9% vs 33.5% realized over the last 30 trading days. Put/call ratio (volume) 0. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.
Key Statistics (as of October 23, 2026 at 09:57 UTC)
| Price | USD 26.71 |
|---|---|
| Change | ▲ 1.10% (up) |
| Previous Close | USD 26.42 |
| Open | USD 26.44 |
| Day Range | USD 26.19 – 26.8 |
| 52-Week Range | USD 14.81 – 27.89 |
| Volume | 275,081 shares |
| Market Cap | $5.76B |
| Exchange | NYQ |
Technical Analysis (WPP)
Nexqual's technical model rates WPP "STRONG BUY" based on 5 bullish and 0 bearish signals across 127 daily candles, as of October 23, 2026 at 09:57 UTC.
| Overall Signal | STRONG BUY |
|---|---|
| RSI (14) | 58.32 (neutral) |
| vs SMA50 | Above (USD 25.73) |
| MACD | 0.42 (positive) |
Analyst Ratings (WPP)
Wall Street analysts rate WPP "Sell" based on 3 analysts, with a mean price target of USD 23.83 (range USD 23.3–24.8), per Nexqual as of October 23, 2026 at 09:57 UTC.
| Consensus Rating | Sell |
|---|---|
| Analyst Count | 3 |
| Mean Target | USD 23.83 |
| High Target | USD 24.8 |
| Low Target | USD 23.3 |
| Buy / Hold / Sell | 0 / 2 / 1 |
Earnings (WPP)
| Next Earnings Date | 2026-08-06 |
|---|---|
| Revenue Estimate | $2.41B |
Source: Nexqual, October 23, 2026 at 09:57 UTC.
Financials & Fundamentals (WPP)
| Total Revenue | $13.26B |
|---|---|
| Revenue Growth (latest quarter, YoY) | -4.40% |
| Gross Margin | +15.94% |
| Operating Margin | +4.09% |
| Profit Margin | -1.81% |
| ROE | -6.62% |
| Debt / Equity | 2.58 |
| Current Ratio | 0.87 |
| Total Cash | $2.36B |
| Total Debt | $7.18B |
Source: Nexqual, October 23, 2026 at 09:57 UTC.
Financial Health Score (WPP)
Nexqual rates WPP plc's overall financial health "Weak" across five dimensions, as of October 23, 2026 at 09:57 UTC.
| Growth | Critical — Revenue -10% YoY (annual), sharp decline |
|---|---|
| Profitability | Weak — Gross margin 16%, operating 4% (last 12 months) |
| Balance Sheet | Critical — GBP 2.36B cash vs GBP 7.18B debt |
| Cash Flow | Solid — Operating cash flow GBP 1.10B (TTM) |
| Efficiency | Critical — ROE -7%, ROA 1.1% |
Ownership (WPP)
| Insider Ownership | +0.00% |
|---|---|
| Institutional Ownership | +15.54% |
| Shares Outstanding | 215.71M |
| Float | 1.07B |
| Short % of Float | +0.90% |
Source: Nexqual, October 23, 2026 at 09:57 UTC.
Leadership (WPP)
WPP plc is led by Cindy Rose Quackenbush O.B.E., Group CEO & Director, per Nexqual as of October 23, 2026 at 09:57 UTC.
| Group CEO & Director | Cindy Rose Quackenbush O.B.E. |
|---|---|
| CFO & Director | Rosemary Joanne Wilson |
| Chief Operating Officer | Devika Bulchandani |
| Chief Technology Officer | Stephan Pretorius |
| Group Investor Relations Director | Thomas A. Singlehurst C.F.A. |
Major Backers & Investors (WPP)
Notable institutional backers of WPP plc include Hotchkis & Wiley Capital Management, LLC, Brandes Investment Partners L.P., AMERICAN BEACON FUNDS-American Beacon Small Cap Value Fund, according to Nexqual as of October 23, 2026 at 09:57 UTC.
Active Investors
| Investor | Stake |
|---|---|
| Hotchkis & Wiley Capital Management, LLC | 7.73% |
| Brandes Investment Partners L.P. | 0.5% |
| AMERICAN BEACON FUNDS-American Beacon Small Cap Value Fund | 0.49% |
| Capricorn Fund Managers Ltd | 0.31% |
| Boothbay Fund Management, LLC | 0.21% |
| Shaw D.E. & Co., Inc. | 0.19% |
| Bank of Montreal /CAN/ | 0.18% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| Vanguard Group | 3.54% |
| State Street | 0.75% |
| Dimensional Fund Advisors | 0.26% |
Source: Nexqual, October 23, 2026 at 09:57 UTC.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| TTD | The Trade Desk, Inc. | USD 13.16 | ▲ 4.53% |
| MGNI | Magnite, Inc. | USD 23.13 | ▼ 2.07% |
| LFTO | Liftoff Mobile, Inc. | USD 16.32 | ▼ 1.03% |
| STGW | Stagwell Inc. | USD 8.99 | ▲ 0.78% |
| DV | DoubleVerify Holdings, Inc. | USD 13.56 | ▼ 0% |
| ZD | Ziff Davis, Inc. | USD 57.95 | ▲ 1.61% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 09:57 UTC. This page is informational and not investment advice.
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