Why MediaAlpha, Inc. (MAX) stock rose 19.8% on Thursday, October 29, 2026

MediaAlpha, Inc. (MAX) traded at $14.04 as of 11:31 AM ET, up 19.80% on Thursday, October 29, 2026, on volume of 1,376,385 shares (1.7× its 3-month average); market value about $700.0M.

What happened: primary sources

Events Nexqual found for MAX on Thursday, October 29, 2026 or the trading day before (October 28, 2026):

• Oct 28, 2026: SEC 8-K: Quarterly results source
• Oct 28, 2026: SEC 10-Q: Quarterly report, period ended Sep 30, 2026 source
• Oct 28, 2026: Form 4: Nonko Eugene (Director) sold 30,103 shares ($354,715) under a Rule 10b5-1 plan source

These are listed as context. A filing or rating change on the same day is not proof that it caused the move; read the source.

More on MAX

MAX stock page: price, SEC financials, insider trades, superinvestor holders, analyst estimates and options. Other big moves that day: October 29, 2026.

Sources: SEC EDGAR, Nexqual Earnings Flash, analyst rating changes, Nexqual market data. Built October 29, 2026 at 16:08 UTC. Not investment advice.

Data source: Nexqual. Last updated: October 29, 2026 at 16:08 UTC. This page is informational and not investment advice.

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