Why ServiceNow, Inc. (NOW) stock fell 24.3% on Thursday, October 29, 2026

ServiceNow, Inc. (NOW) traded at $113.59 as of 10:31 AM ET, down 24.34% on Thursday, October 29, 2026, on volume of 23,405,817 shares (1.6× its 3-month average); market value about $117.40B.

What happened: primary sources

Events Nexqual found for NOW on Thursday, October 29, 2026 or the trading day before (October 28, 2026):

• Oct 28, 2026: Reported Q3 2026 results: EPS $0.27 vs consensus $1.02 (miss), revenue $4.11B vs consensus $4.09B (beat). Guidance: ServiceNow raised its full-year free cash flow margin target by 100 basis points to 36 percent. source
• Oct 29, 2026: Keybanc: Target raised, Underweight, price target $85 → $110
• Oct 29, 2026: Oppenheimer: Maintained, Outperform, price target $165
• Oct 29, 2026: BTIG: Target lowered, Buy, price target $170 → $150
• Oct 29, 2026: Cantor Fitzgerald: Reiterated, Overweight, price target $201
• Oct 29, 2026: Piper Sandler: Reiterated, Overweight, price target $175
• Oct 29, 2026: One of 5 Software - Application stocks among the day's biggest losers (NOW, ALKT, TEAM, WDAY, KC), with no comparable group among the biggest gainers

These are listed as context. A filing or rating change on the same day is not proof that it caused the move; read the source.

More on NOW

NOW stock page: price, SEC financials, insider trades, superinvestor holders, analyst estimates and options. Other big moves that day: October 29, 2026.

Sources: SEC EDGAR, Nexqual Earnings Flash, analyst rating changes, Nexqual market data. Built October 29, 2026 at 15:30 UTC. Not investment advice.

Data source: Nexqual. Last updated: October 29, 2026 at 15:30 UTC. This page is informational and not investment advice.

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