Profit margin, explained. How many cents of every dollar a company keeps.

By Nexqual Desk ·

Tickers: $NVDA $MSFT $KO $AAPL $COST $WMT

Profit margin, explained. How many cents of every dollar a company keeps.

Net profit margin is net profit divided by revenue. It shows how much of each sale turns into profit.

Net profit ÷ Revenue

$20 billion profit on $100 billion of sales → 20% margin. The company keeps 20 cents per dollar.

Right now:

$NVDA 63.7%

$MSFT 40.3%

$KO 28.6%

$AAPL 27.6%

$COST 3.0%

$WMT 3.0%

How to read it:

• Software and chip designers often keep 30%+. Retailers keep a few cents.

• Rising margins mean the business is getting more efficient or has pricing power.

• Compare a company with its own history and its direct rivals.

Watch out: A low margin is not bad by itself. Costco earns thin margins on huge volume, by design.

Next up: Form 4: insider trades.

Education only. Not financial advice.

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Data source: Nexqual. Last updated: October 17, 2026 at 18:39 UTC. This page is informational and not investment advice.

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