Apple Inc. (AAPL) Stock Price & Analysis
Apple Inc. (AAPL) is trading at USD 347.54, down 0.20% today, as of October 23, 2026 at 15:46 UTC (US market open; quotes may be delayed), according to Nexqual market data.
AAPL last closed at USD 348.22; today's session has ranged USD 346.43–351.73 on volume of 16,925,038 shares. Market capitalization is $5.07T, with a 52-week range of USD 243.42–351.73 (NMS). Source: Nexqual, retrieved October 23, 2026 at 15:46 UTC.
Also available as compact Markdown for AI agents: nexqual.com/AAPL.md
Key facts (AAPL)
- Last four reported quarters (through Jun 27, 2026): revenue $467B, net income $129B (27.6% margin), free cash flow $137B (SEC filings).
- Valuation: P/E 39.3x (avg 33.4x at the last 3 fiscal year-ends), EV/EBITDA 30.3x, net debt $19.9B.
- 21 of 80 tracked superinvestors hold AAPL (13F, Q2 2026 (1 investor on Q3 2026, filed early)): 0 new, 2 added, 12 reduced, 7 unchanged.
- Insider open-market sales, last ~7 months: 21 Form 4 filings, $183M; 2 not under a Rule 10b5-1 plan ($86.7M); 0 by opportunistic insiders, 2 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Analysts: Hold (mean 2.52 on a 1–5 scale) (44 analysts), mean target USD 328.35 (range 215–405).
- Total return with dividends: 1Y +34.4% vs S&P 500 +14.7%; 5Y +137.9% vs S&P 500 +77.4%.
- Next earnings: 2026-11-02, EPS estimate USD 1.98, revenue estimate $113B.
Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (AAPL)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $366B | $394B | $383B | $391B | $416B | $467B |
| Gross profit | $153B | $171B | $169B | $181B | $195B | — |
| Operating income | $109B | $119B | $114B | $123B | $133B | $155B |
| Net income | $94.7B | $99.8B | $97.0B | $93.7B | $112B | $129B |
| EPS (diluted) | $5.61 | $6.11 | $6.13 | $6.08 | $7.46 | — |
| Free cash flow | $93.0B | $111B | $99.6B | $109B | $98.8B | $137B |
| Gross margin | 41.8% | 43.3% | 44.1% | 46.2% | 46.9% | — |
| Operating margin | 29.8% | 30.3% | 29.8% | 31.5% | 32.0% | 33.2% |
| Net margin | 25.9% | 25.3% | 25.3% | 24.0% | 26.9% | 27.6% |
| Revenue growth | +33.3% | +7.8% | -2.8% | +2.0% | +6.4% | — |
| Cash + short-term investments | $62.6B | $48.3B | $61.6B | $65.2B | $54.7B | — |
| Total debt | $119B | $110B | $105B | $96.7B | $90.7B | — |
Fiscal years end Sep. EPS is split-adjusted.
Valuation (price ÷ last four quarters, through Jun 27, 2026) (AAPL)
P/E 39.3x · P/S 10.9x · EV/EBITDA 30.3x · EV/Sales 10.9x · P/FCF 37.1x · P/B 47.2x · FCF yield 2.69% · Earnings yield 2.54% · Dividend yield (paid, TTM) 0.31% · Buyback yield (TTM) 1.62% · Net debt $19.9B · EV $5.09T
P/E at fiscal year-ends: Sep 2025 34.1x, Sep 2024 38.3x, Sep 2023 27.9x.
Superinvestors (SEC 13F-HR, Q2 2026) (AAPL)
21 of 80 tracked investors hold AAPL (1 investor on Q3 2026, filed early). Each row is the investor's latest 13F; change is vs their prior-quarter share count.
| Investor | Firm | % of portfolio | Value | Change | Quarter |
|---|---|---|---|---|---|
| Duan Yongping | H&H International Investment | 41.05% | $7.84B | Reduced -6.4% | Q2 2026 |
| Warren Buffett | Berkshire Hathaway | 22.04% | $66.0B | Unchanged | Q2 2026 |
| David Rolfe | Wedgewood Partners | 7.81% | $37.8M | Reduced -3.3% | Q2 2026 |
| Jensen Investment Management | 6.04% | $249M | Reduced -46.0% | Q2 2026 | |
| Francis Chou | Chou Associates | 5.34% | $11.6M | Reduced -9.1% | Q2 2026 |
| David Katz | Matrix Asset Advisors | 4.14% | $50.3M | Reduced -0.8% | Q3 2026 |
| Mairs & Power | Mairs & Power Funds | 3.02% | $329M | Reduced -5.8% | Q2 2026 |
| Thomas Gayner | Markel Group | 2.70% | $355M | Unchanged | Q2 2026 |
| Torray Funds | 1.89% | $14.0M | Reduced -2.4% | Q2 2026 | |
| Li Lu | Himalaya Capital Management | 0.86% | $32.0M | Unchanged | Q2 2026 |
| Christopher Bloomstran | Semper Augustus | 0.15% | $1.3M | Added +12.1% | Q2 2026 |
| Kahn Brothers | Kahn Brothers Group | 0.14% | $785K | Unchanged | Q2 2026 |
| Francois Rochon | Giverny Capital | 0.13% | $3.8M | Reduced -13.6% | Q2 2026 |
| Van Den Berg Management I | 0.06% | $261K | Unchanged | Q2 2026 | |
| Bruce Berkowitz | Fairholme Capital | 0.05% | $694K | Unchanged | Q2 2026 |
| Bill Nygren | Oakmark Funds | 0.05% | $38.0M | Reduced -0.2% | Q2 2026 |
| Polen Capital | Polen Capital Management | 0.01% | $837K | Reduced -28.6% | Q2 2026 |
| Thomas Russo | Gardner Russo & Quinn | 0.01% | $1.3M | Reduced -3.2% | Q2 2026 |
| Dodge & Cox Funds | Dodge & Cox | <0.01% | $9.1M | Reduced -0.7% | Q2 2026 |
| Sarah Ketterer | Causeway Capital Management | <0.01% | $274K | Added +2.6% | Q2 2026 |
| Ruane Cunniff | Ruane Cunniff LP | <0.01% | $278K | Unchanged | Q2 2026 |
Insider sales (SEC Form 4, open-market, last ~7 months) (AAPL)
19 of 21 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-10-20 | Newstead Jennifer | SVP, GC and Government Affairs | 2,399 | $815K | 6.4% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-10-16 | Borders Ben | Principal Accounting Officer | 1,280 | $442K | 3.2% | Yes (adopted February 6, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-10-16 | Parekh Kevan | Senior Vice President, CFO | 1,392 | $480K | 7.4% | Yes (adopted November 21, 2025) | Too little history (no open-market trades in 2023 or 2024) |
| 2026-10-13 | Newstead Jennifer | SVP, GC and Government Affairs | 2,399 | $828K | 6.1% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-10-06 | Newstead Jennifer | SVP, GC and Government Affairs | 2,399 | $796K | 5.7% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-10-02 | Cook Timothy D | Executive Chair | 191,753 | $63.8M | 5.6% | Yes (adopted May 28, 2026) | Routine (sold in Apr & Oct each year 2023–2025) |
| 2026-10-02 | O'Brien Deirdre | Senior Vice President | 46,389 | $15.5M | 25.3% | Yes (adopted November 24, 2025) | Routine (sold in Oct each year 2023–2025) |
| 2026-10-02 | Ternus John | CEO | 25,412 | $8.5M | 29.9% | Yes (adopted May 21, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-09-29 | Newstead Jennifer | SVP, GC and Government Affairs | 2,399 | $806K | 5.4% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-09-22 | Newstead Jennifer | SVP, GC and Government Affairs | 2,399 | $816K | 5.1% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-09-15 | Newstead Jennifer | SVP, GC and Government Affairs | 1,438 | $475K | 3% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-09-08 | Newstead Jennifer | SVP, GC and Government Affairs | 1,438 | $456K | 4% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-09-01 | Newstead Jennifer | SVP, GC and Government Affairs | 1,439 | $456K | 3.9% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-08-25 | Newstead Jennifer | SVP, GC and Secretary | 1,439 | $447K | 3.7% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-08-18 | Newstead Jennifer | SVP, GC and Secretary | 1,439 | $442K | 3.6% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-08-11 | Newstead Jennifer | SVP, GC and Secretary | 1,439 | $443K | 3.5% | Yes (adopted May 5, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-06-16 | Borders Ben | Principal Accounting Officer | 116 | $34K | 0.3% | Yes (adopted February 6, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-05-27 | Levinson Arthur D | Director | 50,000 | $15.6M | 1.3% | No | Too little history (no open-market trades in 2023) |
| 2026-05-08 | Borders Ben | Principal Accounting Officer | 1,274 | $369K | 3.2% | Yes (adopted February 6, 2026) | Too little history (no open-market trades in 2023–2025) |
| 2026-05-06 | Levinson Arthur D | Director | 250,000 | $71.2M | 6.1% | No | Too little history (no open-market trades in 2023) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.
Analysts (AAPL)
Consensus Hold (mean 2.52 on a 1–5 scale), 44 analysts; mean target USD 328.35 (low 215, high 405).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-20 | MoffettNathanson | Target lowered | Neutral | $304 → $283 |
| 2026-10-20 | Loop Capital | Downgrade | Buy → Hold | $370 → $330 |
| 2026-10-12 | JP Morgan | Target raised | Overweight | $340 → $360 |
| 2026-10-01 | Morgan Stanley | Target lowered | Overweight | $360 → $355 |
| 2026-10-01 | Needham | Reiterated | Hold | |
| 2026-09-29 | Morgan Stanley | Reiterated | Overweight | $360 |
| 2026-09-23 | B of A Securities | Reiterated | Buy | $370 |
| 2026-09-18 | Evercore ISI Group | Target raised | Outperform | $365 → $380 |
| 2026-09-17 | B of A Securities | Reiterated | Buy | $370 |
| 2026-09-10 | TD Cowen | Reiterated | Buy | $400 |
| 2026-09-10 | Rosenblatt | Maintained | Neutral | $303 |
| 2026-09-10 | B of A Securities | Target lowered | Buy | $380 → $370 |
Total return (dividends reinvested) (AAPL)
| 1Y (from 2025-10-23) | 5Y (from 2021-10-25) | |
|---|---|---|
| Total return | +34.4% | +137.9% |
| S&P 500 (SPY) | +14.7% | +77.4% |
| Per year | +34.4% | +18.9% |
| Volatility (annualized) | 24.1% | 27.6% |
| Max drawdown | -13.8% (Dec 2025→Jan 2026) | -27.4% (Dec 2021→Jan 2023) |
AAPL revenue by business segment (quarter ended Jun 27, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Americas | $45.78B | 41.8% | +11.1% |
| Europe | $29.39B | 26.9% | +22.4% |
| Greater China | $18.82B | 17.2% | +22.4% |
| Rest of Asia Pacific | $8.87B | 8.1% | +15.6% |
| Japan | $6.55B | 6.0% | +13.4% |
| Total revenue | $109.42B | 100% | — |
AAPL revenue by product line (quarter ended Jun 27, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Products | $78.68B | 71.9% | +18.1% |
| — iPhone (part of Products) | $54.25B | 49.6% | +21.7% |
| — Mac (part of Products) | $10.35B | 9.5% | +28.7% |
| — Wearables, Home and Accessories (part of Products) | $7.88B | 7.2% | +6.5% |
| — iPad (part of Products) | $6.19B | 5.7% | -5.9% |
| Services | $30.74B | 28.1% | +12.1% |
| Total revenue | $109.42B | 100% | — |
AAPL revenue by region (fiscal year ended Sep 27, 2025)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Other Countries | $199.99B | 48.1% | +10.0% |
| United States | $151.79B | 36.5% | +6.7% |
| China | $64.38B | 15.5% | -3.8% |
| Total revenue | $416.16B | 100% | — |
As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).
AAPL suppliers, customers and competitors (named in its 10-K)
| Relationship | Company | Sentence in the filing |
|---|---|---|
| Customer | Alphabet (Google) (GOOGL) | “For example, the Company earns revenue from licensing arrangements with Google LLC ("Google") and other companies to offer their search services on the Company's platforms and applications, and certain of these arrangements are currently subject to government investigations and legal proceedings.” |
| Competitor | Nintendo | “The Company believes that third-party developer support depends on the perceived benefits of creating software and services for the Company's products compared to competitors' platforms, such as Android for smartphones and tablets, Windows for personal computers and tablets, and PlayStation, Nintendo and Xbox for gaming platforms.” |
Quoted from the company's 10-K filed Oct 31, 2025.
Companies that name AAPL in their SEC reports
| Relationship to AAPL | Company | Filing | Sentence |
|---|---|---|---|
| supplier | LuxExperience B.V. (LUXE) | 20-F Sep 16, 2026 | “Further, digital platforms such as Apple and Google have announced changes to their privacy policies that, as implemented, could adversely affect our ability to provide more relevant online advertisements to the most relevant potential customers.” |
| supplier | INTUIT INC. (INTU) | 10-K Sep 9, 2026 | “We increasingly utilize third-party platforms, such as Apple's App Store, Google's Play Store, AI platforms and other digital channels, for the discovery and distribution of certain of our offerings, benefiting from the strong brand recognition and large user base of these platforms to attract new customers.” |
| partner | Affirm Holdings, Inc. (AFRM) | 10-K Aug 27, 2026 | “In addition, as we add new commercial partners, it could take a significant amount of time for these commercial partners, particularly larger platforms such as Apple Pay, to fully integrate our platform and for these commercial partners' consumers to accept our pay-over-time solution.” |
| competitor | UTime Ltd (FXHO) | 20-F Aug 10, 2026 | “The competitive landscape is currently led by major players such as Apple,” |
| supplier | NEWS CORP (NWSA) | 10-K Aug 7, 2026 | “HarperCollins derives its revenue from the sale and licensing of print and digital books to a customer base that includes global technology companies, traditional brick and mortar booksellers, wholesale clubs and discount stores, including Amazon, Apple, Barnes & Noble and Tesco, as well as from third-party distribution services.” |
| supplier | EShallGo Inc. (EHGO) | 20-F Jul 31, 2026 | “end App will support both Android and Apple smart phones, providing customers with convenient scan codes for repairs and other business-related” |
| supplier | Waton Financial Ltd (WTF) | 20-F Jul 31, 2026 | “To attract customers, we conduct marketing mainly through our websites, APP in the mobile APP stores such as Google Play Store and Apple App Store, referrals and offline networking events.” |
| competitor | PayPay Corp (PAYP) | 20-F Jun 30, 2026 | “We also compete with contactless NFC credit card payment offered by credit card companies as well as smartphone contactless payments such as Apple Pay, Google Pay, QUICPay and iD.” |
| competitor | LiveOne, Inc. (LVO) | 10-K Jun 29, 2026 | “Our competitors include (i) broadcast radio providers, including terrestrial radio providers such as CBS and satellite radio providers such as Sirius XM, (ii) interactive on-demand audio content and pre-recorded entertainment, such as Apple Music, Amazon Music, Spotify and Pandora that allow listeners to stream music or select the audio content that they stream or purchase, (iii) podcast providers, including Amazo…” |
| competitor | PodcastOne, Inc. (PODC) | 10-K Jun 29, 2026 | “We compete for the time and attention of our users across different forms of media, including traditional broadcast, satellite, and internet radio (iHeartRadio, LastFM, Pandora, and SiriusXM), other providers of on-demand audio streaming services (Spotify, Amazon Prime, Apple Music, Deezer, Google Play Music, Joox, Pandora, and SoundCloud), and other providers of in-home and mobile entertainment such as cable tele…” |
| supplier | Cineverse Corp. (CNVS) | 10-K Jun 26, 2026 | “More than 15 years of experience as a primary distributor of content to scale third-party OTT platforms such as Netflix, Hulu, Amazon Prime, Tubi, Apple iTunes and more, and nearly seven years of history operating OTT channels with millions of downloads, hundreds of thousands of registered users, and hundreds of millions of discrete data points on our customer's behavior and preferences;” |
| partner | Reservoir Media, Inc. (RSVR) | 10-K May 28, 2026 | “In connection with the digital distribution of our music, we currently partner with a broad range of digital music services, such as Amazon, Apple, Deezer, Spotify, SoundCloud, Tencent Music Entertainment Group and YouTube; radio services, such as iHeart Radio, Pandora and SiriusXM; fitness platforms, such as Apple Fitness+, Equinox, and Peloton; and social media outlets, such as Facebook, Instagram, Snapchat and …” |
| partner | ARM HOLDINGS PLC /UK (ARM) | 20-F May 26, 2026 | “Established in 1990, Arm began as a joint venture between Acorn Computers, Apple Computer, and VLSI Technology.” |
| supplier | TAKE TWO INTERACTIVE SOFTWARE INC (TTWO) | 10-K May 22, 2026 | “Sales to our five largest customers during the fiscal year ended March 31, 2026, accounted for 80.6% of our net revenue, with Apple, Sony, Google, and Microsoft each accounting for more than 10.0% of our net revenue.” |
| competitor | Gen Digital Inc. (GEN) | 10-K May 21, 2026 | “We face global competition from a broad range of companies, including software providers focusing on cyber safety solutions, platform and ecosystem providers such as Apple, Google and Microsoft, and ‘pure play' companies that currently specialize in one or a few market segments, many of which are expanding their product portfolios into additional segments.” |
AAPL company outlook (results filed Jul 30, 2026)
- “The Company assumes no obligation to update any forward-looking statements, which speak only as of the date they are made.”
Quoted word-for-word from the SEC 8-K results press release.
AAPL analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | $1.98 | $2.02 | -2.0% | $113.36B | 27 |
| Next quarter (ends Dec 2026) | $2.90 | $2.97 | -2.3% | $153.44B | 21 |
| Current fiscal year (ends Sep 2026) | $8.82 | $8.77 | +0.6% | $477.62B | 39 |
| Next fiscal year (ends Sep 2027) | $9.56 | $9.71 | -1.5% | $527.26B | 40 |
AAPL options: expected move
Options price a move of about ±4.7% (±$16.40) by Nov 4, 2026, which includes earnings on Nov 2, 2026; the earnings reaction alone is priced at about ±3.6%. Over the last 8 reports the stock moved ±3.1% on average.
| Expiration | Days | ATM implied volatility | Expected move |
|---|---|---|---|
| Oct 26, 2026 | 3 | 18.8% | ±1.4% |
| Oct 28, 2026 | 5 | 22.1% | ±2.1% |
| Oct 30, 2026 | 7 | 23.0% | ±2.6% |
| Nov 4, 2026 | 12 | 32.2% | ±4.7% |
| Nov 6, 2026 | 14 | 31.9% | ±5.0% |
| Nov 13, 2026 | 21 | 28.7% | ±5.6% |
| Nov 20, 2026 | 28 | 27.6% | ±6.2% |
| Nov 27, 2026 | 35 | 26.0% | ±6.4% |
30-day implied volatility 27.1% vs 15.1% realized over the last 30 trading days. Put/call ratio (volume) 0.95. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.
Key Statistics (as of October 23, 2026 at 15:46 UTC)
| Price | USD 347.54 |
|---|---|
| Change | ▼ 0.20% (down) |
| Previous Close | USD 348.22 |
| Open | USD 349.11 |
| Day Range | USD 346.43 – 351.73 |
| 52-Week Range | USD 243.42 – 351.73 |
| Volume | 16,925,038 shares |
| Market Cap | $5.07T |
| Exchange | NMS |
Technical Analysis (AAPL)
Nexqual's technical model rates AAPL "BUY" based on 5 bullish and 1 bearish signals across 128 daily candles, as of October 23, 2026 at 15:46 UTC.
| Overall Signal | BUY |
|---|---|
| RSI (14) | 67.62 (neutral) |
| vs SMA50 | Above (USD 329.46) |
| MACD | 4.36 (positive) |
Analyst Ratings (AAPL)
Wall Street analysts rate AAPL "Hold" based on 44 analysts, with a mean price target of USD 328.35 (range USD 215–405), per Nexqual as of October 23, 2026 at 15:46 UTC.
| Consensus Rating | Hold |
|---|---|
| Analyst Count | 44 |
| Mean Target | USD 328.35 |
| High Target | USD 405 |
| Low Target | USD 215 |
| Buy / Hold / Sell | 24 / 14 / 6 |
Earnings (AAPL)
| Next Earnings Date | 2026-11-02 |
|---|---|
| EPS Estimate | USD 1.98 |
| Revenue Estimate | $113.36B |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-06-30 | USD 2.02 vs est 1.89 ▲ beat |
| 2026-03-31 | USD 2.01 vs est 1.94 ▲ beat |
| 2025-12-31 | USD 2.84 vs est 2.67 ▲ beat |
| 2025-09-30 | USD 1.85 vs est 1.77 ▲ beat |
Source: Nexqual, October 23, 2026 at 15:46 UTC.
Financials & Fundamentals (AAPL)
| Total Revenue | $466.82B |
|---|---|
| Revenue Growth (latest quarter, YoY) | +16.40% |
| Gross Margin | +48.65% |
| Operating Margin | +32.62% |
| Profit Margin | +27.62% |
| ROE | +148.75% |
| Debt / Equity | 0.78 |
| Current Ratio | 1 |
| Total Cash | $62.40B |
| Total Debt | $84.34B |
| Free Cash Flow (last four quarters to Jun 2026, SEC 10-Q / 10-K) | $136.68B (29.3% of revenue) |
Source: Nexqual, October 23, 2026 at 15:46 UTC.
Financial Health Score (AAPL)
Nexqual rates Apple Inc.'s overall financial health "Solid" across five dimensions, as of October 23, 2026 at 15:46 UTC.
| Growth | Solid — Revenue +6% YoY (annual) |
|---|---|
| Profitability | Strong — Gross margin 49%, operating 33% (last 12 months) |
| Balance Sheet | Mixed — $62.4B cash and investments vs $82.3B debt (Jun 2026, SEC) |
| Cash Flow | Strong — FCF $136.7B (last 4 quarters to Jun 2026, SEC), 29% margin |
| Efficiency | Strong — ROE 149%, ROA 27.1% |
Ownership (AAPL)
| Insider Ownership | +1.65% |
|---|---|
| Institutional Ownership | +66.34% |
| Shares Outstanding | 14.59B |
| Float | 14.57B |
| Short % of Float | +0.83% |
Source: Nexqual, October 23, 2026 at 15:46 UTC.
Leadership (AAPL)
Apple Inc. is led by John Ternus, CEO & Director, per Nexqual as of October 23, 2026 at 15:46 UTC.
| CEO & Director | John Ternus |
|---|---|
| Executive Chairman of the Board | Timothy D. Cook |
| Senior VP & CFO | Kevan Parekh |
| Senior VP & Chief Operating Officer | Sabih Khan |
| Senior Vice President of Retail & People | Deirdre O'Brien |
Major Backers & Investors (AAPL)
Notable institutional backers of Apple Inc. include FMR, LLC, Morgan Stanley, JPMorgan, according to Nexqual as of October 23, 2026 at 15:46 UTC.
Active Investors
| Investor | Stake |
|---|---|
| FMR, LLC | 2.23% |
| Morgan Stanley | 1.66% |
| JPMorgan | 1.57% |
| Berkshire Hathaway | 1.56% |
| NORGES BANK | 1.31% |
| Fidelity | 1.31% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| Vanguard Group | 8.86% |
| BlackRock | 7.97% |
| State Street | 4.21% |
| Geode Capital | 2.54% |
Source: Nexqual, October 23, 2026 at 15:46 UTC.
From Apple Inc.'s Latest SEC 10-K Filing (filed 2025-10-31)
Key Strengths & Strategy (as disclosed to the SEC)
- The Company also offers digital content through subscription-based services, including Apple Arcade®, a game service; Apple Fitness+®, a personalized fitness service; Apple Music®, which offers users a curated listening experience with on-demand radio stations; Apple News+®, a news and magazine service; and Apple TV®, which offers exclusive original content and live sports.
- The Company offers payment services, including Apple Card®, a co-branded credit card, and Apple Pay®, a cashless payment service.
Legal & Regulatory Risks (Item 1A, quoted)
- The Company's business, results of operations and financial condition could be adversely impacted by unfavorable results of legal proceedings or government investigations.
- The Company is subject to various claims, legal proceedings and government investigations that have arisen in the ordinary course of business and have not yet been fully resolved, and new matters may arise in the future.
- The Company has faced and continues to face a significant number of patent claims relating to its standards-enabled products, and new claims may arise in the future, including as a result of new legal or regulatory frameworks.
- Regulatory changes and other actions that materially adversely affect the Company's business may be announced with little or no advance notice and the Company may not be able to effectively mitigate all adverse impacts from such measures.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| SONY | Sony Group Corporation | USD 26.08 | ▼ 0.48% |
| LPL | LG Display Co, Ltd AMERICAN DEP | USD 2.58 | ▼ 1.15% |
| SONO | Sonos, Inc. | USD 17.58 | ▼ 0.76% |
| NVDA | NVIDIA Corporation | USD 212.2 | ▼ 0.01% |
| MSFT | Microsoft Corporation | USD 524.43 | ▲ 0.64% |
| TSM | Taiwan Semiconductor Manufactur | USD 418.19 | ▲ 1.42% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 15:46 UTC. This page is informational and not investment advice.
For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt