Cricut, Inc. (CRCT) Stock Price & Analysis

Cricut, Inc. (CRCT) closed at USD 6.41 on Thursday, October 22, 2026, up 1.26% on the day. The US market is currently closed (pre-market); this is not a live price.

The prior close was USD 6.33; the Oct 22, 2026 session ranged USD 6.21–6.41 on volume of 702,678 shares. Market capitalization is $1.35B, with a 52-week range of USD 3.74–6.82 (NMS). Source: Nexqual, retrieved October 23, 2026 at 11:14 UTC.

Also available as compact Markdown for AI agents: nexqual.com/CRCT.md

Key facts (CRCT)

• Last four reported quarters (through Jun 30, 2026): revenue $690M, net income $87.7M (12.7% margin) (SEC filings).
• Valuation: P/E 15.3x (avg 20.2x at the last 3 fiscal year-ends).
• Insider open-market sales, last ~7 months: 13 Form 4 filings, $6.1M; 3 not under a Rule 10b5-1 plan ($158K); 0 by opportunistic insiders, 10 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
• Insider open-market purchases, last ~7 months: 1 Form 4 filing, $43K; 0 by opportunistic insiders, 0 by routine insiders.
• Analysts: Sell (mean 4.33 on a 1–5 scale) (3 analysts), mean target USD 4.07 (range 3.7–4.5).
• Total return with dividends: 1Y +27.3% vs S&P 500 +14.9%; 5Y -63.4% vs S&P 500 +80.3%.
• Next earnings: 2026-11-03, EPS estimate USD 0.05, revenue estimate $172M.

Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (CRCT)

Fiscal years end Dec. EPS is split-adjusted.

Valuation (price ÷ last four quarters, through Jun 30, 2026) (CRCT)

P/E 15.3x · P/S 1.9x · P/B 3.6x · Earnings yield 6.52% · Dividend yield (paid, TTM) 15.00% · Buyback yield (TTM) 2.07%

P/E at fiscal year-ends: Dec 2025 14.0x, Dec 2024 19.6x, Dec 2023 27.0x.

Insider sales (SEC Form 4, open-market, last ~7 months) (CRCT)

10 of 13 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.

% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).

Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.

Insider purchases (SEC Form 4, open-market, last ~7 months) (CRCT)

1 purchase, $43K. Private placements, offerings, dividend reinvestment and employee stock purchase plan buys are excluded.

Analysts (CRCT)

Consensus Sell (mean 4.33 on a 1–5 scale), 3 analysts; mean target USD 4.07 (low 3.7, high 4.5).

Total return (dividends reinvested) (CRCT)

CRCT revenue by business segment (quarter ended Jun 30, 2026)

CRCT revenue by product line (quarter ended Jun 30, 2026)

CRCT revenue by region (quarter ended Jun 30, 2026)

As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).

CRCT suppliers, customers and competitors (named in its 10-K)

Quoted from the company's 10-K filed Mar 4, 2026.

CRCT analyst estimates and revisions

CRCT options: expected move

Options price a move of about ±45.6% (±$2.93) by Dec 18, 2026, which includes earnings on Nov 3, 2026. Over the last 8 reports the stock moved ±12.8% on average.

30-day implied volatility 73.2% vs 27.6% realized over the last 30 trading days. Put/call ratio (volume) —. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.

Key Statistics (as of October 23, 2026 at 11:14 UTC)

Technical Analysis (CRCT)

Nexqual's technical model rates CRCT "BUY" based on 4 bullish and 1 bearish signals across 127 daily candles, as of October 23, 2026 at 11:14 UTC.

Analyst Ratings (CRCT)

Wall Street analysts rate CRCT "Sell" based on 3 analysts, with a mean price target of USD 4.07 (range USD 3.7–4.5), per Nexqual as of October 23, 2026 at 11:14 UTC.

Earnings (CRCT)

Recent Earnings History

Source: Nexqual, October 23, 2026 at 11:14 UTC.

Financials & Fundamentals (CRCT)

Source: Nexqual, October 23, 2026 at 11:14 UTC.

Financial Health Score (CRCT)

Nexqual rates Cricut, Inc.'s overall financial health "Solid" across five dimensions, as of October 23, 2026 at 11:14 UTC.

Ownership (CRCT)

Source: Nexqual, October 23, 2026 at 11:14 UTC.

Leadership (CRCT)

Cricut, Inc. is led by Ashish Arora, CEO, President & Director, per Nexqual as of October 23, 2026 at 11:14 UTC.

Major Backers & Investors (CRCT)

Notable institutional backers of Cricut, Inc. include American Century Companies Inc, AQR Capital Management, LLC, Shaw D.E. & Co., Inc., according to Nexqual as of October 23, 2026 at 11:14 UTC.

Active Investors

Index Funds (Passive)

Source: Nexqual, October 23, 2026 at 11:14 UTC.

From Cricut, Inc.'s Latest SEC 10-K Filing (filed 2026-03-04)

Key Strengths & Strategy (as disclosed to the SEC)

• Our competitive strengths include: Our Vertically Integrated Platform Encourages Continual Engagement.
• The revenue generated from the sales of our connected machines, subscriptions, accessories, and materials comes from a robust mix of brick-and-mortar and online retail, including direct-to-consumer on Cricut.com, and partners like Amazon, Best Buy, Costco, Hobby Lobby, HSN, Michaels, Target, and Walmart.
• We began our international expansion by launching in Australia, Canada, France, Germany and the United Kingdom, and subsequently launched in Latin America, Western Europe, META (Middle East, Turkey, and Africa), and more recently most of Asia (including India, Japan, and South Korea).
• Our platform benefits from our proprietary intellectual property.

Legal & Regulatory Risks (Item 1A, quoted)

• We may be subject to warranty claims and brick-and-mortar and online retail partner return policies that could result in significant direct or indirect costs, or we could experience greater product returns than expected, either of which could adversely affect our business, financial condition and results of operations.
• Product recalls and/or product liability, as well as changes in product safety and other consumer protection laws, may adversely affect our operations, merchandise offerings, reputation, results of operations, cash flow and financial condition.
• Our products may be affected from time to time by design and manufacturing defects, and we may face claims related to such defects, either of which could adversely affect our business and result in harm to our reputation.
• Regulations related to conflict minerals may cause us to incur additional expenses and could limit the supply and increase the costs of certain metals used in the manufacturing of our products.

Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.

Peers & Related Stocks

Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 11:14 UTC. This page is informational and not investment advice.

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