GoPro, Inc. (GPRO) Stock Price & Analysis
GoPro, Inc. (GPRO) closed at USD 1.02 on Thursday, October 22, 2026, down 4.23% on the day. The US market is currently closed (pre-market); this is not a live price.
The prior close was USD 1.07; the Oct 22, 2026 session ranged USD 1.01–1.06 on volume of 4,511,715 shares. Market capitalization is $210.48M, with a 52-week range of USD 0.57–2.51 (NMS). Source: Nexqual, retrieved October 23, 2026 at 09:23 UTC.
Also available as compact Markdown for AI agents: nexqual.com/GPRO.md
Key facts (GPRO)
- Last four reported quarters (through Jun 30, 2026): revenue $569M, net income -$157M (-27.6% margin), free cash flow -$23.3M (SEC filings).
- 1 of 80 tracked superinvestors hold GPRO (13F, Q2 2026): 0 new, 0 added, 0 reduced, 1 unchanged.
- Insider open-market sales, last ~7 months: 2 Form 4 filings, $146K; 0 not under a Rule 10b5-1 plan ($0K); 1 by opportunistic insiders (0 outside 10b5-1 plans), 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Analysts: Sell (mean 4.00 on a 1–5 scale) (1 analysts), mean target USD 0.5 (range 0.5–0.5).
- Total return with dividends: 1Y -53.4% vs S&P 500 +14.9%; 5Y -88.5% vs S&P 500 +80.3%.
- Next earnings: 2026-11-05, EPS estimate USD -0.14, revenue estimate $0K.
Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (GPRO)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $1.16B | $1.09B | $1.01B | $801M | $652M | $569M |
| Gross profit | $477M | $407M | $324M | $271M | $219M | — |
| Operating income | $113M | $39.0M | -$75.5M | -$135M | -$83.3M | -$120M |
| Net income | $371M | $28.8M | -$53.2M | -$432M | -$92.6M | -$157M |
| EPS (diluted) | $2.27 | $0.18 | -$0.35 | -$2.82 | -$0.58 | — |
| Free cash flow | $224M | $2.3M | -$34.4M | -$129M | -$24.0M | -$23.3M |
| Gross margin | 41.1% | 37.2% | 32.2% | 33.8% | 33.6% | — |
| Operating margin | 9.8% | 3.6% | -7.5% | -16.8% | -12.8% | -21.2% |
| Net margin | 32.0% | 2.6% | -5.3% | -53.9% | -14.2% | -27.6% |
| Revenue growth | +30.2% | -5.8% | -8.1% | -20.3% | -18.7% | — |
| Cash + short-term investments | $539M | $367M | $247M | $103M | $49.7M | — |
| Total debt | $234M | $141M | $92.6M | $93.2M | $56.2M | — |
Fiscal years end Dec. EPS is split-adjusted.
Valuation (price ÷ last four quarters, through Jun 30, 2026) (GPRO)
P/S 0.4x · EV/Sales 0.5x · FCF yield -11.06% · Earnings yield -74.59% · Net debt $54.4M · EV $265M
Superinvestors (SEC 13F-HR, Q2 2026) (GPRO)
1 of 80 tracked investors hold GPRO. Each row is the investor's latest 13F; change is vs their prior-quarter share count.
| Investor | Firm | % of portfolio | Value | Change |
|---|---|---|---|---|
| David Einhorn | Greenlight Capital | 0.03% | $1.3M | Unchanged |
Insider sales (SEC Form 4, open-market, last ~7 months) (GPRO)
2 of 2 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-05-20 | McGee Brian | President and COO | 130,631 | $127K | 12.1% | Yes (adopted May 19, 2025) | Opportunistic (traded every year 2023–2025, no repeating month) |
| 2026-05-18 | Stephen Jason Christopher | SVP, General Counsel | 16,894 | $19K | 4.2% | Yes (adopted August 19, 2025) | Too little history (no open-market trades in 2023 or 2024) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.
Analysts (GPRO)
Consensus Sell (mean 4.00 on a 1–5 scale), 1 analysts; mean target USD 0.5 (low 0.5, high 0.5).
Total return (dividends reinvested) (GPRO)
| 1Y (from 2025-10-23) | 5Y (from 2021-10-18) | |
|---|---|---|
| Total return | -53.4% | -88.5% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | -53.5% | -35.1% |
| Volatility (annualized) | 112.9% | 88.4% |
| Max drawdown | -73.7% (Oct 2025→Aug 2026) | -95.6% (Nov 2021→Apr 2025) |
GPRO revenue by product line (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Hardware | $76.0M | 72.4% | -39.9% |
| Subscription and services | $29.0M | 27.6% | +10.6% |
| Total revenue | $104.9M | 100% | — |
GPRO revenue by region (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Americas | $68.6M | 65.4% | -30.5% |
| United States | $65.9M | 62.8% | -19.2% |
| Europe, Middle East and Africa | $20.1M | 19.2% | -42.7% |
| Asia and Pacific Area Countries | $16.2M | 15.4% | -13.7% |
| Total revenue | $104.9M | 100% | — |
As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).
GPRO suppliers, customers and competitors (named in its 10-K)
| Relationship | Company | Sentence in the filing |
|---|---|---|
| Supplier | Amazon (AMZN) | “Additionally, we rely on third parties such as Amazon Web Services to provide software and enterprise services.” |
| Supplier | Nasdaq Stock Market | “The Exchange Cap will not apply under certain circumstances, including if we obtain the approval of our stockholders as required by the applicable rules of the Nasdaq Stock Market for issuances of Common Stock in excess of such amount, or if we” |
| Partner | YA II PN | “Issuances of Class A common stock pursuant to our securities purchase agreement with YA II PN, Ltd., or other future equity financings or strategic transactions, will dilute the percentage of outstanding shares represented by our Class B common stock and could trigger an automatic conversion pursuant to the provisions of our corporate governance documents.” |
| Partner | Farallon Capital Management | “On August 4, 2025, we entered into a Credit Agreement with Farallon Capital Management, L.L.C., as administrative agent and collateral agent (the Agent), and Mateo Financing, LLC (the Lender).” |
| Partner | Mateo Financing | “On August 4, 2025, we entered into a Credit Agreement with Farallon Capital Management, L.L.C., as administrative agent and collateral agent (the Agent), and Mateo Financing, LLC (the Lender).” |
| Competitor | Samsung Electronics | “We compete against established, well-known camera manufacturers such as Canon Inc. and Nikon Corporation, as well as large, diversified electronics companies such as, Samsung Electronics Co. and Sony Corporation and specialty companies such as Garmin Ltd., the Ricoh Company, Ltd., Arashi Vision Inc. (Insta360), and SZ DJI Technology Co., Ltd. We believe we compete favorably with these companies' products.” |
| Competitor | Sony (SONY) | “We compete against established, well-known camera manufacturers such as Canon Inc. and Nikon Corporation, as well as large, diversified electronics companies such as, Samsung Electronics Co. and Sony Corporation and specialty companies such as Garmin Ltd., the Ricoh Company, Ltd., Arashi Vision Inc. (Insta360), and SZ DJI Technology Co., Ltd. We believe we compete favorably with these companies' products.” |
Quoted from the company's 10-K filed Mar 12, 2026.
GPRO customer concentration
In the period ended Jun 30, 2025, 2 direct customers each accounted for at least 10% (19%, 11%) of revenue, per the company's 10-Q filed Aug 10, 2026. The company does not name them.
GPRO analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | $-0.14 | $0.00 | — | $0 | 1 |
| Next quarter (ends Dec 2026) | $-0.02 | $0.00 | — | $0 | 1 |
| Current fiscal year (ends Dec 2026) | $-0.72 | $0.05 | -1540.0% | $543.1M | 1 |
| Next fiscal year (ends Dec 2027) | $-0.01 | $0.05 | -120.0% | $735.8M | 1 |
GPRO options: expected move
Options price a move of about ±14.7% (±$0.15) by Nov 20, 2026, which includes earnings on Nov 5, 2026. Over the last 8 reports the stock moved ±14.4% on average.
| Expiration | Days | ATM implied volatility | Expected move |
|---|---|---|---|
| Nov 20, 2026 | 28 | 66.3% | ±14.7% |
| Dec 18, 2026 | 56 | 69.9% | ±22.1% |
| Jan 15, 2027 | 84 | 76.2% | ±29.4% |
| Apr 16, 2027 | 175 | 67.6% | ±36.8% |
30-day implied volatility 60.7% vs 53% realized over the last 30 trading days. Put/call ratio (volume) 1.54. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.
Key Statistics (as of October 23, 2026 at 09:23 UTC)
| Price | USD 1.02 |
|---|---|
| Change | ▼ 4.23% (down) |
| Previous Close | USD 1.07 |
| Open | USD 1.04 |
| Day Range | USD 1.01 – 1.06 |
| 52-Week Range | USD 0.57 – 2.51 |
| Volume | 4,511,715 shares |
| Market Cap | $210.48M |
| Exchange | NMS |
Technical Analysis (GPRO)
Nexqual's technical model rates GPRO "SELL" based on 2 bullish and 5 bearish signals across 127 daily candles, as of October 23, 2026 at 09:23 UTC.
| Overall Signal | SELL |
|---|---|
| RSI (14) | 23.38 (oversold) |
| vs SMA50 | Below (USD 1.11) |
| MACD | -0.04 (negative) |
Analyst Ratings (GPRO)
Wall Street analysts rate GPRO "Sell" based on 1 analysts, with a mean price target of USD 0.5 (range USD 0.5–0.5), per Nexqual as of October 23, 2026 at 09:23 UTC.
| Consensus Rating | Sell |
|---|---|
| Analyst Count | 1 |
| Mean Target | USD 0.5 |
| High Target | USD 0.5 |
| Low Target | USD 0.5 |
| Buy / Hold / Sell | 0 / 0 / 1 |
Earnings (GPRO)
| Next Earnings Date | 2026-11-05 |
|---|---|
| EPS Estimate | USD -0.14 |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2025-12-31 | USD -0.02 vs est 0.04 ▼ miss |
| 2025-09-30 | USD -0.09 vs est -0.04 ▼ miss |
Source: Nexqual, October 23, 2026 at 09:23 UTC.
Financials & Fundamentals (GPRO)
| Total Revenue | $568.59M |
|---|---|
| Revenue Growth (latest quarter, YoY) | -31.30% |
| Gross Margin | +27.69% |
| Operating Margin | -34.50% |
| Profit Margin | -28.52% |
| ROE | -497.15% |
| Current Ratio | 0.57 |
| Total Cash | $27.27M |
| Total Debt | $86.05M |
| Free Cash Flow (last four quarters to Jun 2026, SEC 10-Q / 10-K) | -$23.28M (-4.1% of revenue) |
Source: Nexqual, October 23, 2026 at 09:23 UTC.
Financial Health Score (GPRO)
Nexqual rates GoPro, Inc.'s overall financial health "Weak" across five dimensions, as of October 23, 2026 at 09:23 UTC.
| Growth | Critical — Revenue -19% YoY (annual), sharp decline |
|---|---|
| Profitability | Weak — Gross margin 28%, operating -35% (last 12 months) |
| Balance Sheet | Mixed — $27M cash and investments vs $82M debt (Jun 2026, SEC) |
| Cash Flow | Weak — FCF negative: -$23M (last 4 quarters to Jun 2026, SEC), burning cash |
| Efficiency | Critical — ROE -497%, ROA -17.1% |
Ownership (GPRO)
| Insider Ownership | +13.57% |
|---|---|
| Institutional Ownership | +44.30% |
| Shares Outstanding | 180.10M |
| Float | 136.41M |
| Short % of Float | +18.37% |
Source: Nexqual, October 23, 2026 at 09:23 UTC.
Leadership (GPRO)
GoPro, Inc. is led by Nicholas D. Woodman, Founder, CEO & Chairman, per Nexqual as of October 23, 2026 at 09:23 UTC.
| Founder, CEO & Chairman | Nicholas D. Woodman |
|---|---|
| President & COO | Brian T. McGee C.M.A. |
| Senior VP & CFO | Brian Tratt |
| Director of Corporate Communications | Robin Stoecker |
| Senior Vice President of Global Marketing and Digital Commerce | Rick Loughery |
Major Backers & Investors (GPRO)
Notable institutional backers of GoPro, Inc. include Acadian Asset Management. LLC, Charles Schwab, Charles Schwab Investment Management, Inc., according to Nexqual as of October 23, 2026 at 09:23 UTC.
Active Investors
| Investor | Stake |
|---|---|
| Acadian Asset Management. LLC | 3.66% |
| Charles Schwab | 3.13% |
| Charles Schwab Investment Management, Inc. | 2.78% |
| UBS Group AG | 2.13% |
| PIMCO Equity Series-PIMCO RAE US Small Fund | 1.9% |
| Yorkville Advisors Global, LP | 1.82% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| BlackRock | 5.91% |
| Vanguard Group | 3.76% |
| Allianz Asset Management GmbH | 2.93% |
| Geode Capital | 2.2% |
Source: Nexqual, October 23, 2026 at 09:23 UTC.
From GoPro, Inc.'s Latest SEC 10-K Filing (filed 2026-03-12)
Key Strengths & Strategy (as disclosed to the SEC)
- We sell to large retailers with a global or national presence, including Amazon.com, Inc., Best Buy, Inc., Target Corporation, and Walmart, Inc.
- Our Quik mobile app, and subscription and service offerings, may not be as compelling a solution as those offered by other companies, such as Apple, Inc. and Google, although the Quik mobile app supports content from other platforms including content from iOS and Android.
- To establish and protect our proprietary rights and confidential information, we rely upon a combination of trademark, copyright, patent, trade secrets, and other forms of intellectual property rights, as well as contractual restrictions such as confidentiality agreements, licenses, and intellectual property assignment agreements with employees, contract manufacturers, distributors, and others.
- We support these retailers with a dedicated and experienced sales management team that we believe enables us to reduce channel conflict.
Legal & Regulatory Risks (Item 1A, quoted)
- We are subject to governmental regulation and other legal obligations, particularly related to privacy, data protection and information security, and our actual or perceived failure to comply with such obligations could adversely affect our business and operating results.
- We could be adversely affected by violations of the United States Foreign Corrupt Practices Act, the United Kingdom Bribery Act or similar anti-bribery laws in other jurisdictions in which we operate.
- We operate in areas of the world that experience corruption by government officials to some degree and, in certain circumstances, compliance with anti-bribery and anti-corruption laws may conflict with local customs and practices.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| SONO | Sonos, Inc. | USD 17.71 | ▲ 1.35% |
| LPL | LG Display Co, Ltd AMERICAN DEP | USD 2.61 | ▼ 1.14% |
| SONY | Sony Group Corporation | USD 26.2 | ▲ 4.38% |
| AAPL | Apple Inc. | USD 348.22 | ▲ 1.23% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 09:23 UTC. This page is informational and not investment advice.
For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt