Planet Fitness, Inc. (PLNT) Stock Price & Analysis
Planet Fitness, Inc. (PLNT) closed at USD 53.27 on Thursday, October 22, 2026, up 3.06% on the day. The US market is currently closed (pre-market); this is not a live price.
The prior close was USD 51.69; the Oct 22, 2026 session ranged USD 51.85–54.44 on volume of 2,694,310 shares. Market capitalization is $4.04B, with a 52-week range of USD 37.03–114.26 (NYQ). Source: Nexqual, retrieved October 23, 2026 at 10:11 UTC.
Also available as compact Markdown for AI agents: nexqual.com/PLNT.md
Key facts (PLNT)
- Last four reported quarters (through Jun 30, 2026): revenue $1.41B, net income $238M (16.9% margin), free cash flow $262M (SEC filings).
- Valuation: P/E 17.0x, EV/EBITDA 10.3x, net debt $2.07B.
- Earnings quality: non-operating income -$101M vs operating income $436M over the last four quarters; P/E excluding non-operating income ≈13.0x (estimate: non-operating income taxed at the company's 27.7% effective rate).
- Insider open-market sales, last ~7 months: 1 Form 4 filings, $359K; 1 not under a Rule 10b5-1 plan ($359K); 0 by opportunistic insiders, 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Insider open-market purchases, last ~7 months: 4 Form 4 filings, $1.1M; 0 by opportunistic insiders, 0 by routine insiders.
- Analysts: Buy (mean 2.18 on a 1–5 scale) (17 analysts), mean target USD 65.39 (range 49.2–106).
- Total return with dividends: 1Y -44.5% vs S&P 500 +14.9%; 5Y -32.6% vs S&P 500 +80.3%.
- Next earnings: 2026-11-05, EPS estimate USD 0.81, revenue estimate $348M.
Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (PLNT)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $587M | $937M | $1.07B | $1.18B | $1.32B | $1.41B |
| Gross profit | $486M | $760M | $881M | $985M | $1.09B | — |
| Operating income | $143M | $230M | $273M | $324M | $395M | $436M |
| Net income | $42.8M | $99.4M | $138M | $172M | $219M | $238M |
| Free cash flow | $135M | $140M | $194M | $189M | $255M | $262M |
| Gross margin | 82.8% | 81.1% | 82.3% | 83.3% | 82.6% | — |
| Operating margin | 24.4% | 24.6% | 25.5% | 27.4% | 29.8% | 30.9% |
| Net margin | 7.3% | 10.6% | 12.9% | 14.6% | 16.5% | 16.9% |
| Revenue growth | +44.4% | +59.6% | +14.4% | +10.3% | +12.1% | — |
| Cash + short-term investments | $546M | $410M | $351M | $407M | $452M | — |
| Total debt | $1.76B | $2.00B | $1.98B | $2.17B | $2.48B | — |
Fiscal years end Dec. EPS is split-adjusted.
Valuation (price ÷ last four quarters, through Jun 30, 2026) (PLNT)
P/E 17.0x · P/E ex non-operating (est.) ≈13.0x · P/S 2.9x · EV/EBITDA 10.3x · EV/Sales 4.3x · P/FCF 15.4x · FCF yield 6.48% · Earnings yield 5.89% · Buyback yield (TTM) 17.31% · Net debt $2.07B · EV $6.11B
Insider sales (SEC Form 4, open-market, last ~7 months) (PLNT)
0 of 1 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-09-14 | Bode William | Chief Operating Officer | 7,000 | $359K | 17.5% | No | Too little history (no open-market trades in 2023 or 2025) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.
Insider purchases (SEC Form 4, open-market, last ~7 months) (PLNT)
4 purchases, $1.1M. Private placements, offerings, dividend reinvestment and employee stock purchase plan buys are excluded.
| Trade date | Insider | Role | Shares | Value | Avg price | Insider type |
|---|---|---|---|---|---|---|
| 2026-09-14 | Tanco Christopher | Director | 2,328 | $119K | 51.23 | Too little history (no open-market trades in 2023–2025) |
| 2026-08-10 | Spinelli Stephen Jr | Director | 10,000 | $493K | 49.28 | Too little history (no open-market trades in 2023–2025) |
| 2026-05-12 | Keating Colleen | Chief Executive Officer | 5,000 | $248K | 49.54 | Too little history (no open-market trades in 2023 or 2024) |
| 2026-05-08 | Rathke Frances G | Director | 5,000 | $231K | 46.21 | Too little history (no open-market trades in 2023–2025) |
Analysts (PLNT)
Consensus Buy (mean 2.18 on a 1–5 scale), 17 analysts; mean target USD 65.39 (low 49.2, high 106).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-05 | RBC Capital | Target lowered | Outperform | $65 → $60 |
| 2026-10-05 | Baird | Target lowered | Outperform | $72 → $60 |
| 2026-08-18 | Morgan Stanley | Target raised | Equal-Weight | $47 → $51 |
| 2026-08-07 | RBC Capital | Target lowered | Outperform | $70 → $65 |
| 2026-07-20 | Canaccord Genuity | Target raised | Buy | $80 → $82 |
| 2026-07-09 | JP Morgan | Target raised | Overweight | $60 → $62 |
Total return (dividends reinvested) (PLNT)
| 1Y (from 2025-10-23) | 5Y (from 2021-10-18) | |
|---|---|---|
| Total return | -44.5% | -32.6% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | -44.6% | -7.6% |
| Volatility (annualized) | 54.6% | 40.8% |
| Max drawdown | -63.8% (Nov 2025→Sep 2026) | -62.4% (Jul 2025→Sep 2026) |
PLNT revenue by business segment (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Corporate-owned clubs | $143.9M | 39.4% | +3.5% |
| Franchise | $135.8M | 37.2% | +13.5% |
| Equipment | $85.6M | 23.4% | +4.1% |
| Total revenue | $365.2M | 100% | — |
PLNT revenue by product line (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Corporate-owned clubs | $143.9M | 39.4% | +3.5% |
| Franchise | $102.9M | 28.2% | +6.2% |
| Equipment | $85.6M | 23.4% | +4.1% |
| National advertising fund revenue | $32.9M | 9.0% | +44.5% |
| Total revenue | $365.2M | 100% | — |
PLNT revenue by region (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| United States | $352.6M | 96.5% | +5.7% |
| Rest of world | $12.6M | 3.5% | +72.2% |
| Total revenue | $365.2M | 100% | — |
As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).
PLNT analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | $0.81 | $0.79 | +2.0% | $348.3M | 15 |
| Next quarter (ends Dec 2026) | $0.82 | $0.82 | -0.1% | $371.6M | 15 |
| Current fiscal year (ends Dec 2026) | $3.26 | $3.20 | +2.0% | $1.42B | 16 |
| Next fiscal year (ends Dec 2027) | $3.66 | $3.60 | +1.8% | $1.52B | 17 |
PLNT options: expected move
Options price a move of about ±14.5% (±$7.75) by Nov 20, 2026, which includes earnings on Nov 5, 2026. Over the last 8 reports the stock moved ±12.7% on average.
| Expiration | Days | ATM implied volatility | Expected move |
|---|---|---|---|
| Nov 20, 2026 | 28 | 64.6% | ±14.5% |
| Dec 18, 2026 | 56 | 55.0% | ±17.4% |
| Jan 15, 2027 | 84 | 51.5% | ±19.8% |
| Feb 19, 2027 | 119 | 48.8% | ±22.3% |
| May 21, 2027 | 210 | 52.1% | ±31.3% |
30-day implied volatility 62.1% vs 55.9% realized over the last 30 trading days. Put/call ratio (volume) 0.2. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.
Key Statistics (as of October 23, 2026 at 10:11 UTC)
| Price | USD 53.27 |
|---|---|
| Change | ▲ 3.06% (up) |
| Previous Close | USD 51.69 |
| Open | USD 52.21 |
| Day Range | USD 51.85 – 54.44 |
| 52-Week Range | USD 37.03 – 114.26 |
| Volume | 2,694,310 shares |
| Market Cap | $4.04B |
| Exchange | NYQ |
Technical Analysis (PLNT)
Nexqual's technical model rates PLNT "BUY" based on 5 bullish and 1 bearish signals across 127 daily candles, as of October 23, 2026 at 10:11 UTC.
| Overall Signal | BUY |
|---|---|
| RSI (14) | 65.84 (neutral) |
| vs SMA50 | Above (USD 48.64) |
| MACD | 1.45 (positive) |
Analyst Ratings (PLNT)
Wall Street analysts rate PLNT "Buy" based on 17 analysts, with a mean price target of USD 65.39 (range USD 49.2–106), per Nexqual as of October 23, 2026 at 10:11 UTC.
| Consensus Rating | Buy |
|---|---|
| Analyst Count | 17 |
| Mean Target | USD 65.39 |
| High Target | USD 106 |
| Low Target | USD 49.2 |
| Buy / Hold / Sell | 11 / 6 / 0 |
Earnings (PLNT)
| Next Earnings Date | 2026-11-05 |
|---|---|
| EPS Estimate | USD 0.81 |
| Revenue Estimate | $348.26M |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-06-30 | USD 0.88 vs est 0.85 ▲ beat |
| 2026-03-31 | USD 0.74 vs est 0.63 ▲ beat |
| 2025-12-31 | USD 0.83 vs est 0.79 ▲ beat |
| 2025-09-30 | USD 0.8 vs est 0.74 ▲ beat |
Source: Nexqual, October 23, 2026 at 10:11 UTC.
Financials & Fundamentals (PLNT)
| Total Revenue | $1.30B |
|---|---|
| Revenue Growth (latest quarter, YoY) | +4.50% |
| Gross Margin | +58.53% |
| Operating Margin | +33.65% |
| Profit Margin | +18.27% |
| Current Ratio | 1.58 |
| Total Cash | $400.76M |
| Total Debt | $3.01B |
| Free Cash Flow (last four quarters to Jun 2026, SEC 10-Q / 10-K) | $261.68M (18.6% of revenue) |
Source: Nexqual, October 23, 2026 at 10:11 UTC.
Financial Health Score (PLNT)
Nexqual rates Planet Fitness, Inc.'s overall financial health "Solid" across five dimensions, as of October 23, 2026 at 10:11 UTC.
| Growth | Solid — Revenue +12% YoY (annual) |
|---|---|
| Profitability | Strong — Gross margin 59%, operating 34% (last 12 months) |
| Balance Sheet | Mixed — $401M cash and investments vs $2.47B debt (Jun 2026, SEC) |
| Cash Flow | Strong — FCF $262M (last 4 quarters to Jun 2026, SEC), 19% margin |
| Efficiency | Mixed — No data |
Ownership (PLNT)
| Insider Ownership | +0.48% |
|---|---|
| Institutional Ownership | +114.42% |
| Shares Outstanding | 75.22M |
| Float | 69.97M |
| Short % of Float | +16.63% |
Source: Nexqual, October 23, 2026 at 10:11 UTC.
Leadership (PLNT)
Planet Fitness, Inc. is led by Colleen Keating, CEO & Director, per Nexqual as of October 23, 2026 at 10:11 UTC.
| CEO & Director | Colleen Keating |
|---|---|
| Chief Operating Officer | William Bode |
| Chief Marketing Officer | Brian Povinelli |
| Chief Strategy Officer | Jennifer Simmons |
| CFO & President of International | Sudhanshu Shekhar Priyadarshi |
Major Backers & Investors (PLNT)
Notable institutional backers of Planet Fitness, Inc. include T. Rowe Price, Srs Investment Management, Llc, Dorsal Capital Management, LP, according to Nexqual as of October 23, 2026 at 10:11 UTC.
Active Investors
| Investor | Stake |
|---|---|
| T. Rowe Price | 11.08% |
| Srs Investment Management, Llc | 6.54% |
| Dorsal Capital Management, LP | 3.69% |
| AQR Capital Management, LLC | 3.51% |
| Shaw D.E. & Co., Inc. | 3.26% |
| Steadfast Capital Management Lp | 2.77% |
| BARON INVESTMENT Fd.S TRT -Baron Small Cap Fd. | 1.43% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| BlackRock | 11.1% |
| Vanguard Group | 9.63% |
| State Street | 3.32% |
Source: Nexqual, October 23, 2026 at 10:11 UTC.
From Planet Fitness, Inc.'s Latest SEC 10-K Filing (filed 2026-02-25)
Key Strengths & Strategy (as disclosed to the SEC)
- Due to our unique positioning which allows us to appeal to a broad population, inclusive of all fitness levels from beginners to athletes, we believe Planet Fitness has an addressable market that is significantly larger than the traditional health club industry.
- Class A common stock trades on the New York Stock Exchange under the symbol "PLNT." We are one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations, with a highly recognized national brand.
- Our differentiated member experience is driven by three key elements: •Welcoming, non-intimidating environment: We believe fitness is essential to both physical and mental health, and every member should feel accepted and respected when they walk into a Planet Fitness regardless of their fitness level.
- Part of our unique club experience is the diligence our members and employees have to maintain a clean and sanitized environment.
Partnerships
- Since 2016, we have partnered with Boys & Girls Clubs of America to make a meaningful impact on the lives of today's youth, positively impacting more than 500,000 youth annually and together with our franchisees, members, team members, and vendors, Planet Fitness has donated more than $12.0 million since the partnership began to support youth well-being and pro-kindness initiatives. •other businesses that rely on consumer discretionary spending in the fitness and wellness industry.
- The franchisee must sign a separate franchise agreement with us for each Planet Fitness club developed under an ADA and that franchise agreement governs the franchisee's right to own and operate the Planet Fitness club.
Legal & Regulatory Risks (Item 1A, quoted)
- We and our franchisees could be subject to claims related to health and safety risks to members that arise while at both our corporate-owned and franchise clubs.
- Our business is subject to various laws and regulations and changes in such laws and regulations, failure to comply with existing or future laws and regulations or failure to adjust to consumer sentiment regarding these matters, could harm our reputation and adversely affect our business.
- Regulatory restrictions placed on indoor tanning services and negative opinions about the health effects of indoor tanning services could harm our reputation and our business.
- Changes in legislation or requirements related to electronic fund transfer, or our failure to comply with existing or future regulations, may materially and adversely impact our business.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| GOLF | Acushnet Holdings Corp. | USD 81.97 | ▲ 2.5% |
| MAT | Mattel, Inc. | USD 16.94 | ▼ 0.06% |
| YETI | YETI Holdings, Inc. | USD 44.03 | ▲ 2.95% |
| CALY | Callaway Golf Company | USD 14.36 | ▲ 2.21% |
| OSW | OneSpaWorld Holdings Limited | USD 24.29 | ▲ 1.5% |
| PTON | Peloton Interactive, Inc. | USD 5.46 | ▲ 4.2% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 10:11 UTC. This page is informational and not investment advice.
For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt