Rocky Brands, Inc. (RCKY) Stock Price & Analysis
Rocky Brands, Inc. (RCKY) closed at USD 47.64 on Thursday, October 22, 2026, up 2.92% on the day. The US market is currently closed (pre-market); this is not a live price.
The prior close was USD 46.29; the Oct 22, 2026 session ranged USD 46.72–47.78 on volume of 136,100 shares. Market capitalization is $356.91M, with a 52-week range of USD 27.22–53.01 (NMS). Source: Nexqual, retrieved October 23, 2026 at 09:48 UTC.
Also available as compact Markdown for AI agents: nexqual.com/RCKY.md
Key facts (RCKY)
- Last four reported quarters (through Jun 30, 2026): revenue $505M, net income $28.9M (5.7% margin), free cash flow $16.4M (SEC filings).
- Valuation: P/E 12.4x (avg 15.4x at the last 3 fiscal year-ends), EV/EBITDA 8.7x, net debt $120M.
- Earnings quality: non-operating income -$9.2M vs operating income $44.6M over the last four quarters; P/E excluding non-operating income ≈9.8x (estimate: non-operating income taxed at the company's 18.7% effective rate).
- Insider open-market sales, last ~7 months: 9 Form 4 filings, $1.2M; 9 not under a Rule 10b5-1 plan ($1.2M); 3 by opportunistic insiders (3 outside 10b5-1 plans), 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Insider open-market purchases, last ~7 months: 1 Form 4 filing, $24K; 0 by opportunistic insiders, 1 by routine insiders.
- Total return with dividends: 1Y +64.6% vs S&P 500 +14.9%; 5Y -1.1% vs S&P 500 +80.3%.
- Next earnings: 2026-10-27, EPS estimate USD 1.5, revenue estimate $130M.
Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (RCKY)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $514M | $615M | $462M | $454M | $482M | $505M |
| Gross profit | $195M | $225M | $179M | $179M | $197M | — |
| Operating income | $36.0M | $44.0M | $35.4M | $31.1M | $37.2M | $44.6M |
| Net income | $20.6M | $20.5M | $10.4M | $11.4M | $22.3M | $28.9M |
| EPS (diluted) | $2.77 | $2.78 | $1.41 | $1.52 | $2.96 | — |
| Free cash flow | -$75.9M | $12.4M | $69.7M | $48.1M | $9.7M | $16.4M |
| Gross margin | 37.8% | 36.6% | 38.7% | 39.4% | 40.9% | — |
| Operating margin | 7.0% | 7.2% | 7.7% | 6.8% | 7.7% | 8.8% |
| Net margin | 4.0% | 3.3% | 2.3% | 2.5% | 4.6% | 5.7% |
| Revenue growth | +85.4% | +19.7% | -25.0% | -1.7% | +6.2% | — |
| Cash + short-term investments | $5.9M | $5.7M | $4.5M | $3.7M | $2.9M | — |
| Total debt | $270M | $257M | $173M | $129M | $123M | — |
Fiscal years end Dec. EPS is split-adjusted.
Valuation (price ÷ last four quarters, through Jun 30, 2026) (RCKY)
P/E 12.4x · P/E ex non-operating (est.) ≈9.8x · P/S 0.7x · EV/EBITDA 8.7x · EV/Sales 0.9x · P/FCF 21.7x · P/B 1.4x · FCF yield 4.61% · Earnings yield 8.09% · Dividend yield (paid, TTM) 1.33% · Buyback yield (TTM) 0.56% · Net debt $120M · EV $477M
P/E at fiscal year-ends: Dec 2025 9.9x, Dec 2024 15.0x, Dec 2023 21.4x.
Insider sales (SEC Form 4, open-market, last ~7 months) (RCKY)
0 of 9 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-08-05 | Moore Robert Burton Jr. | Director | 3,000 | $149K | 8.9% | No | Too little history (no open-market trades in 2025) |
| 2026-08-04 | Jordan William L | Director | 989 | $51K | 4.5% | No | Too little history (no open-market trades in 2023 or 2024) |
| 2026-08-04 | Loveland Curtis A | Assistant Secretary | 3,483 | $176K | 3.6% | No | Opportunistic (traded every year 2023–2025, no repeating month) |
| 2026-08-04 | Hahn Robyn R. | Director | 3,000 | $153K | 32.9% | No | Too little history (no open-market trades in 2023 or 2024) |
| 2026-08-03 | Finn Michael L | Director | 3,000 | $153K | 8.2% | No | Too little history (no open-market trades in 2024) |
| 2026-07-31 | Jordan William L | Director | 2,011 | $97K | 8.4% | No | Too little history (no open-market trades in 2023 or 2024) |
| 2026-07-31 | Winbigler Tracie A. | Director | 3,000 | $142K | 17.4% | No | Too little history (no open-market trades in 2023 or 2024) |
| 2026-07-30 | Haning G Courtney | Director | 3,000 | $147K | 11.7% | No | Opportunistic (traded every year 2023–2025, no repeating month) |
| 2026-07-30 | Loveland Curtis A | Assistant Secretary | 3,000 | $149K | 3% | No | Opportunistic (traded every year 2023–2025, no repeating month) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.
Insider purchases (SEC Form 4, open-market, last ~7 months) (RCKY)
1 purchase, $24K. Private placements, offerings, dividend reinvestment and employee stock purchase plan buys are excluded.
| Trade date | Insider | Role | Shares | Value | Avg price | Insider type |
|---|---|---|---|---|---|---|
| 2026-07-30 | Smith Dwight Eric | Director | 500 | $24K | 48.63 | Routine (bought in Nov each year 2023–2025; this trade is outside those months) |
Analysts (RCKY)
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-09-14 | Baird | Downgrade | Outperform → Neutral | $50 |
| 2026-07-29 | Baird | Target raised | Outperform | $53 → $56 |
Total return (dividends reinvested) (RCKY)
| 1Y (from 2025-10-23) | 5Y (from 2021-10-18) | |
|---|---|---|
| Total return | +64.6% | -1.1% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | +64.9% | -0.2% |
| Volatility (annualized) | 50.1% | 61.9% |
| Max drawdown | -30.8% (Feb 2026→May 2026) | -76.0% (Oct 2021→Oct 2023) |
RCKY revenue by business segment (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Wholesale | $78.8M | 66.6% | +7.9% |
| Retail1 | $36.2M | 30.6% | +21.8% |
| Contract Manufacturing | $3.3M | 2.8% | +17.2% |
| Total revenue | $118.4M | 100% | — |
RCKY revenue by product line (fiscal year ended Dec 31, 2025)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Outdoor Footwear | $120.5M | 25.0% | +19.4% |
| Work Footwear | $100.3M | 20.8% | -5.6% |
| Western Footwear | $67.5M | 14.0% | -8.9% |
| Duty & Commercial Military Footwear | $27.4M | 5.7% | -12.8% |
| Product & Service Other | $912,000 | 0.2% | +19.2% |
| Total revenue | $482.0M | 100% | — |
As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).
RCKY suppliers, customers and competitors (named in its 10-K)
| Relationship | Company | Sentence in the filing |
|---|---|---|
| Partner | Michelin Lifestyle | “Our license agreement with Michelin Lifestyle Limited to use the Michelin name expires on December 31, 2028.” |
Quoted from the company's 10-K filed Mar 11, 2026.
RCKY analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | $1.50 | $1.47 | +2.0% | $130.3M | 2 |
| Next quarter (ends Dec 2026) | $1.30 | $1.61 | -18.9% | $149.8M | 2 |
| Current fiscal year (ends Dec 2026) | $4.95 | $3.67 | +34.7% | $522.9M | 2 |
| Next fiscal year (ends Dec 2027) | $4.20 | $4.09 | +2.7% | $547.7M | 2 |
Key Statistics (as of October 23, 2026 at 09:48 UTC)
| Price | USD 47.64 |
|---|---|
| Change | ▲ 2.92% (up) |
| Previous Close | USD 46.29 |
| Open | USD 47 |
| Day Range | USD 46.72 – 47.78 |
| 52-Week Range | USD 27.22 – 53.01 |
| Volume | 136,100 shares |
| Market Cap | $356.91M |
| Exchange | NMS |
Technical Analysis (RCKY)
Nexqual's technical model rates RCKY "BUY" based on 5 bullish and 2 bearish signals across 127 daily candles, as of October 23, 2026 at 09:48 UTC.
| Overall Signal | BUY |
|---|---|
| RSI (14) | 63.34 (neutral) |
| vs SMA50 | Above (USD 45.27) |
| MACD | 0.45 (positive) |
Earnings (RCKY)
| Next Earnings Date | 2026-10-27 |
|---|---|
| EPS Estimate | USD 1.5 |
| Revenue Estimate | $130.28M |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-06-30 | USD 1.9 vs est 0.35 ▲ beat |
| 2026-03-31 | USD 0.24 vs est 0.27 ▼ miss |
| 2025-12-31 | USD 0.94 vs est 0.49 ▲ beat |
| 2025-09-30 | USD 1.03 vs est 0.9 ▲ beat |
Source: Nexqual, October 23, 2026 at 09:48 UTC.
Financials & Fundamentals (RCKY)
| Total Revenue | $505.02M |
|---|---|
| Revenue Growth (latest quarter, YoY) | +12.00% |
| Gross Margin | +38.66% |
| Operating Margin | +2.35% |
| Profit Margin | +5.72% |
| ROE | +11.48% |
| Debt / Equity | 0.49 |
| Current Ratio | 2.97 |
| Total Cash | $2.63M |
| Total Debt | $130.01M |
| Free Cash Flow (last four quarters to Jun 2026, SEC 10-Q / 10-K) | $16.44M (3.3% of revenue) |
Source: Nexqual, October 23, 2026 at 09:48 UTC.
Financial Health Score (RCKY)
Nexqual rates Rocky Brands, Inc.'s overall financial health "Mixed" across five dimensions, as of October 23, 2026 at 09:48 UTC.
| Growth | Solid — Revenue +6% YoY (annual) |
|---|---|
| Profitability | Mixed — Gross margin 39%, operating 2% (last 12 months) |
| Balance Sheet | Strong — $3M cash and investments vs $122M debt (Jun 2026, SEC) |
| Cash Flow | Mixed — FCF $16M (last 4 quarters to Jun 2026, SEC), slim 3.3% margin |
| Efficiency | Mixed — ROE 11%, ROA 3.6% |
Ownership (RCKY)
| Insider Ownership | +6.48% |
|---|---|
| Institutional Ownership | +81.27% |
| Shares Outstanding | 7.49M |
| Float | 7.00M |
| Short % of Float | +2.74% |
Source: Nexqual, October 23, 2026 at 09:48 UTC.
Leadership (RCKY)
Rocky Brands, Inc. is led by Jason S. Brooks, Chairman, CEO & President, per Nexqual as of October 23, 2026 at 09:48 UTC.
| Chairman, CEO & President | Jason S. Brooks |
|---|---|
| COO, CFO & Treasurer | Thomas D. Robertson |
| Senior Vice President of Sales - Durango & Georgia Boot | Byron Wortham |
Major Backers & Investors (RCKY)
Notable institutional backers of Rocky Brands, Inc. include Alliancebernstein L.P., Raymond James Financial, Inc., American Century Companies Inc, according to Nexqual as of October 23, 2026 at 09:48 UTC.
Active Investors
| Investor | Stake |
|---|---|
| Alliancebernstein L.P. | 8.64% |
| Raymond James Financial, Inc. | 6.81% |
| American Century Companies Inc | 3.14% |
| Aristides Capital, LLC | 2.48% |
| Russell Investments Group, Ltd. | 2.13% |
| Crawford Investment Counsel, Inc. | 2.11% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| BlackRock | 6.98% |
| Dimensional Fund Advisors | 6.86% |
| Vanguard Group | 4.28% |
| Geode Capital | 2.57% |
Source: Nexqual, October 23, 2026 at 09:48 UTC.
From Rocky Brands, Inc.'s Latest SEC 10-K Filing (filed 2026-03-11)
Key Strengths & Strategy (as disclosed to the SEC)
- Our sales force is organized around major accounts, including Amazon, Boot Barn, Tractor Supply Company, and Bass Pro, and around our target markets: work, outdoor, western, commercial military, duty, and military.
- Most of these products are waterproof, come in soft toe and safety toe options, and utilize our proprietary comfort systems.
- We believe that our internet presence allows us to showcase the breadth and depth of our product lines in each of our target markets and enables us to educate our consumers about the unique technical features of our products.
- Our outdoor gear store allows us to showcase the breadth of our product lines as well as to cost-effectively sell slow-moving inventory.
Partnerships
- Our license agreement with Michelin Lifestyle Limited to use the Michelin name expires on December 31, 2028.
Legal & Regulatory Risks (Item 1A, quoted)
- Our business could suffer if our third-party manufacturers violate labor, environmental or other applicable laws or fail to conform to generally accepted ethical standards.
- Changes to U.S. tax, tariff and import/export regulations may have a negative effect on global economic conditions, financial markets and our business.
- Compliance with data privacy and marketing laws may subject us to increased additional costs, and our ability to effectively engage customers via personalized marketing may be impacted, all of which may have a material adverse effect on our business operations.
- We are subject to periodic litigation and other regulatory proceedings, which could result in the unexpected expenditure of time and resources.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| DBI | Designer Brands Inc. | USD 6.55 | ▲ 8.26% |
| FOSL | Fossil Group, Inc. | USD 6.55 | ▼ 2.96% |
| WEYS | Weyco Group, Inc. | USD 51.84 | ▲ 2.25% |
| WWW | Wolverine World Wide, Inc. | USD 20.68 | ▲ 2.83% |
| SHOO | Steven Madden, Ltd. | USD 44.42 | ▼ 0.6% |
| BIRK | Birkenstock Holding plc | USD 33.68 | ▲ 4.21% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 09:48 UTC. This page is informational and not investment advice.
For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt