Rocky Brands, Inc. (RCKY) Stock Price & Analysis
Rocky Brands, Inc. (RCKY) rose 0.00% to USD 40.37 as of July 25, 2026 at 03:38 UTC, according to Nexqual real-time market data.
RCKY last closed at USD 40.37; the session ranged USD 39.73–40.71 on volume of 35,824 shares. Market capitalization is —, with a 52-week range of USD 22.61–48.7 (NMS). Source: Nexqual, July 25, 2026 at 03:38 UTC.
Key Statistics (as of July 25, 2026 at 03:38 UTC)
| Price | USD 40.37 |
|---|---|
| Change | ▲ 0.00% (up) |
| Previous Close | USD 40.37 |
| Open | USD 40.37 |
| Day Range | USD 39.73 – 40.71 |
| 52-Week Range | USD 22.61 – 48.7 |
| Volume | 35,824 shares |
| Market Cap | — |
| Exchange | NMS |
Technical Analysis (RCKY)
Nexqual's technical model rates RCKY "NEUTRAL" based on 3 bullish and 2 bearish signals across 125 daily candles, as of July 25, 2026 at 03:38 UTC.
| Overall Signal | NEUTRAL |
|---|---|
| RSI (14) | 54.25 (neutral) |
| vs SMA50 | Above (USD 38.97) |
| MACD | 0.32 (positive) |
From Rocky Brands, Inc.'s Latest SEC 10-K Filing (filed 2026-03-11)
Key Strengths & Strategy (as disclosed to the SEC)
- Our sales force is organized around major accounts, including Amazon, Boot Barn, Tractor Supply Company, and Bass Pro, and around our target markets: work, outdoor, western, commercial military, duty, and military.
- Such products include high-performance technologies that include our patented Dually Shank System, which provides twice the torsion stability and midfoot support, and various footbeds that offer flexibility, comfort, and support for immediate gratification.   Georgia Boot   Georgia Boot was launched in 1937 and is our moderately priced, high-quality line of work and rugged lifestyle footwear.
- We believe that our internet presence allows us to showcase the breadth and depth of our product lines in each of our target markets and enables us to educate our consumers about the unique technical features of our products.    Outdoor Gear Store   We operate the Rocky Outdoor Gear Store in Nelsonville, Ohio.
- Our outdoor gear store allows us to showcase the breadth of our product lines as well as to cost-effectively sell slow-moving inventory.
Partnerships
- Our license agreement with Michelin Lifestyle Limited to use the Michelin name expires on December 31, 2028.   In the U.S. and China, our design patents are generally in effect for 15 years from the date of issuance.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| FLXS | Flexsteel Industries, Inc. | USD 75.2 | ▲ 0.32% |
| HOFT | Hooker Furnishings Corporation | USD 13.75 | ▲ 1.18% |
| SHOE | Shoe Station Group, Inc. | USD 14.55 | ▼ 1.22% |
| WEYS | Weyco Group, Inc. | USD 38.22 | ▼ 1.14% |
| WLFC | Willis Lease Finance Corporatio | USD 69.05 | ▲ 4.11% |
Data source: Nexqual — real-time market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: July 25, 2026 at 03:38 UTC. This page is informational and not investment advice.