Reborn Coffee, Inc. (REBN) Stock Price & Analysis
Reborn Coffee, Inc. (REBN) fell 18.78% to USD 1 as of July 25, 2026 at 21:36 UTC, according to Nexqual real-time market data.
REBN last closed at USD 1.23; the session ranged USD 0.91–1.21 on volume of 737,050 shares. Market capitalization is $8.21M, with a 52-week range of USD 0.91–3.43 (NCM). Source: Nexqual, July 25, 2026 at 21:36 UTC.
Key Statistics (as of July 25, 2026 at 21:36 UTC)
| Price | USD 1 |
|---|---|
| Change | ▼ 18.78% (down) |
| Previous Close | USD 1.23 |
| Open | USD 1.2 |
| Day Range | USD 0.91 – 1.21 |
| 52-Week Range | USD 0.91 – 3.43 |
| Volume | 737,050 shares |
| Market Cap | $8.21M |
| Exchange | NCM |
Technical Analysis (REBN)
Nexqual's technical model rates REBN "SELL" based on 3 bullish and 5 bearish signals across 125 daily candles, as of July 25, 2026 at 21:36 UTC.
| Overall Signal | SELL |
|---|---|
| RSI (14) | 22.84 (oversold) |
| vs SMA50 | Below (USD 1.66) |
| MACD | -0.12 (negative) |
Analyst Ratings (REBN)
Wall Street analysts rate REBN "None", per Nexqual as of July 25, 2026 at 21:36 UTC.
| Consensus Rating | None |
|---|
Earnings (REBN)
Source: Nexqual, July 25, 2026 at 21:36 UTC.
Financials & Fundamentals (REBN)
| Total Revenue | $11.61M |
|---|---|
| Revenue Growth (YoY) | +207.80% |
| Gross Margin | +55.13% |
| Operating Margin | -16.75% |
| Profit Margin | -75.59% |
| ROE | -430.44% |
| Debt / Equity | 221.4 |
| Current Ratio | 0.89 |
| Total Cash | $266,382 |
| Total Debt | $7.63M |
| Free Cash Flow | $-9.40M |
Source: Nexqual, July 25, 2026 at 21:36 UTC.
Financial Health Score (REBN)
Nexqual rates Reborn Coffee, Inc.'s overall financial health "Weak" across five dimensions, as of July 25, 2026 at 21:36 UTC.
| Growth | Strong — Revenue +84% YoY (annual) |
|---|---|
| Profitability | Weak — Not yet profitable — scaling phase |
| Balance Sheet | Critical — $266K cash vs $8M debt |
| Cash Flow | Weak — FCF negative: -$9M, burning cash |
| Efficiency | Critical — ROE -430%, ROA -28.0% |
Ownership (REBN)
| Insider Ownership | +39.95% |
|---|---|
| Institutional Ownership | +11.96% |
| Shares Outstanding | 8.21M |
| Float | 5.20M |
| Short % of Float | +1.49% |
Source: Nexqual, July 25, 2026 at 21:36 UTC.
Leadership (REBN)
Reborn Coffee, Inc. is led by Jung Jae Lim (age 57), Vice Chairman, CEO, Interim CFO & Principal Accounting Officer, per Nexqual as of July 25, 2026 at 21:36 UTC.
| Vice Chairman, CEO, Interim CFO & Principal Accounting Officer | Jung Jae Lim (age 57) |
|---|---|
| COO & CTO | Tan Tran |
Major Backers & Investors (REBN)
Notable institutional backers of Reborn Coffee, Inc. include Fidelity, according to Nexqual as of July 25, 2026 at 21:36 UTC.
Active Investors
| Investor | Stake |
|---|---|
| Fidelity | 0.39% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| Vanguard Group | 0.69% |
| Geode Capital | 0.46% |
Source: Nexqual, July 25, 2026 at 21:36 UTC.
From Reborn Coffee, Inc.'s Latest SEC 10-K Filing (filed 2026-04-22)
Key Strengths & Strategy (as disclosed to the SEC)
- In 2025, we expanded our partnerships with hotel operators nationwide, enhancing brand presence in the hospitality sector through bulk ordering and custom offerings like pour over packs and cold brew.   4   On the consumer side, we have significantly expanded our online sales presence, including through Amazon, our own reborncoffee.com platform, and third-party retailers.
- Lim brings more than 20 years of leadership experience in logistics and supply chain management, with a background overseeing large-scale operations, multi-node distribution networks, and end-to-end supply chain execution across multiple sectors.
- We believe we differentiate ourselves from other coffee roasters through its innovative techniques, including sourcing, washing, roasting, and brewing our coffee beans with a balance of precision and craft.   The source of coffee is pinnacle to specialty coffee.
- Whether customers visit us for a specialty pour over, a matcha latte, or a fresh pastry, our brand aims to deliver a moment of rejuvenation and enjoyment.   Our brand is essential to our marketing strategy, as it allows us to stand out compared to our competitors.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
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Data source: Nexqual — real-time market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: July 25, 2026 at 21:36 UTC. This page is informational and not investment advice.