Snap Inc. (SNAP) Stock Price & Analysis

Snap Inc. (SNAP) closed at USD 5.68 on Thursday, October 29, 2026, down 4.70% on the day. The US market is currently closed (after-hours); this is not a live price.

The prior close was USD 5.96; the Oct 29, 2026 session ranged USD 5.61–5.86 on volume of 44,756,067 shares. Market capitalization is $9.61B, with a 52-week range of USD 3.81–9.13 (NYQ). Source: Nexqual, retrieved October 29, 2026 at 22:21 UTC.

Also available as compact Markdown for AI agents: nexqual.com/SNAP.md

Key facts (SNAP)

Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (SNAP)

USDFY2021FY2022FY2023FY2024FY2025TTM
Revenue$4.12B$4.60B$4.61B$5.36B$5.93B$6.35B
Gross profit$2.37B$2.79B$2.49B$2.89B$3.26B—
Operating income-$702M-$1.40B-$1.40B-$787M-$532M-$324M
Net income-$488M-$1.43B-$1.32B-$698M-$460M-$311M
EPS (diluted)-$0.31-$0.89-$0.82-$0.42-$0.27—
Free cash flow$223M$55.3M$34.8M$219M$437M$706M
Gross margin57.5%60.6%54.1%53.9%55.0%—
Operating margin-17.1%-30.3%-30.4%-14.7%-9.0%-5.1%
Net margin-11.9%-31.1%-28.7%-13.0%-7.8%-4.9%
Revenue growth+64.2%+11.8%+0.1%+16.4%+10.6%—
Cash + short-term investments$3.69B$3.94B$3.54B$3.38B$2.94B—
Total debt$2.25B$3.74B$3.75B$3.64B$3.54B—

Fiscal years end Dec. EPS is split-adjusted.

Valuation (price ÷ last four quarters, through Jun 30, 2026) (SNAP)

P/S 1.5x · EV/Sales 1.6x · P/FCF 13.6x · P/B 5.0x · FCF yield 7.34% · Earnings yield -3.24% · Buyback yield (TTM) 8.86% · Net debt $875M · EV $10.5B

Superinvestors (SEC 13F-HR, Q2 2026) (SNAP)

1 of 80 tracked investors hold SNAP. Each row is the investor's latest 13F; change is vs their prior-quarter share count.

InvestorFirm% of portfolioValueChange
Mairs & PowerMairs & Power Funds<0.01%$100KUnchanged

Insider sales (SEC Form 4, open-market, last ~7 months) (SNAP)

11 of 20 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.

Trade dateInsiderRoleSharesValue% of holdings sold10b5-1 planInsider type
2026-10-16Harris RonanChief Commercial Officer42,741$266K0.6%NoToo little history (no open-market trades in 2023–2025)
2026-09-16Mohan AjitChief Business Officer6,797$40K0.1%NoToo little history (no open-market trades in 2023 or 2024)
2026-09-09Morrow RebeccaChief Accounting Officer20,000$107K3.3%Yes (adopted June 9, 2026)Routine (sold in Mar & Jun & Aug & Sep & Nov & Dec each year 2023–2025)
2026-09-03Briers Zachary MGeneral Counsel11,257$68K0.5%Yes (adopted November 17, 2025)Too little history (no open-market trades in 2023–2025)
2026-08-17…2026-08-19Briers Zachary MGeneral Counsel204,044$1.1M8%Yes (adopted November 17, 2025)Too little history (no open-market trades in 2023–2025)
2026-08-17Mohan AjitChief Business Officer54,608$284K1.1%NoToo little history (no open-market trades in 2023 or 2024)
2026-08-17Morrow RebeccaChief Accounting Officer17,336$90K2.8%NoRoutine (sold in Mar & Jun & Aug & Sep & Nov & Dec each year 2023–2025)
2026-08-17Hott DouglasChief Financial Officer131,884$685K5.4%NoToo little history (no open-market trades in 2023–2025)
2026-08-05…2026-08-06Murphy Robert C.Chief Technology Officer4,000,000$21.6M8.8%Yes (adopted November 11, 2025)Opportunistic (traded every year 2023–2025, no repeating month)
2026-07-16Mohan AjitChief Business Officer24,263$114K0.5%NoToo little history (no open-market trades in 2023 or 2024)
2026-06-16Mohan AjitChief Business Officer6,923$39K0.1%NoToo little history (no open-market trades in 2023 or 2024)
2026-06-04Briers Zachary MGeneral Counsel11,958$72K0.5%Yes (adopted November 17, 2025)Too little history (no open-market trades in 2023–2025)
2026-05-29Murphy Robert C.Chief Technology Officer343,945$2.0M0.7%Yes (adopted November 11, 2025)Opportunistic (traded every year 2023–2025, no repeating month)
2026-05-18…2026-05-19Morrow RebeccaChief Accounting Officer20,299$114K3.6%Yes (adopted September 9, 2025)Routine (sold in Mar & Jun & Aug & Sep & Nov & Dec each year 2023–2025; this trade is outside those months)
2026-05-18…2026-05-19Briers Zachary MGeneral Counsel201,238$1.1M7.3%Yes (adopted November 17, 2025)Too little history (no open-market trades in 2023–2025)
2026-05-18…2026-05-19Hott DouglasChief Financial Officer238,911$1.3M8.9%Yes (adopted November 14, 2025)Too little history (no open-market trades in 2023–2025)
2026-05-18Mohan AjitChief Business Officer44,785$251K0.9%NoToo little history (no open-market trades in 2023 or 2024)
2026-05-13…2026-05-14Murphy Robert C.Chief Technology Officer4,000,000$21.4M7.5%Yes (adopted November 11, 2025)Opportunistic (traded every year 2023–2025, no repeating month)
2026-04-16Mohan AjitChief Business Officer28,058$169K0.5%NoToo little history (no open-market trades in 2023 or 2024)
2026-04-15Briers Zachary MGeneral Counsel11,437$69K0.4%Yes (adopted November 17, 2025)Too little history (no open-market trades in 2023–2025)

% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).

Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.

Analysts (SNAP)

Consensus Hold (mean 2.83 on a 1–5 scale), 42 analysts; mean target USD 7.44 (low 5, high 16).

Rating changes, last 120 days:

DateFirmActionRatingPrice target
2026-10-14UBSTarget raisedNeutral$5.7 → $7
2026-09-17RBC CapitalReiteratedSector Perform$8
2026-08-04MizuhoTarget raisedNeutral$5 → $6
2026-08-04Truist SecuritiesTarget loweredHold$8 → $7
2026-08-04UBSTarget raisedNeutral$5 → $5.7
2026-08-04CitigroupTarget raisedNeutral$6.5 → $6.75
2026-08-04DA DavidsonTarget raisedNeutral$5 → $5.25
2026-08-04GuggenheimTarget raisedNeutral$5 → $5.5
2026-08-04CitizensReiteratedMarket Perform
2026-08-04Wells FargoTarget raisedEqual-Weight$5 → $6
2026-08-04Evercore ISI GroupTarget raisedIn-Line$7 → $8
2026-08-04Cantor FitzgeraldTarget raisedNeutral$5 → $6

Total return (dividends reinvested) (SNAP)

1Y (from 2025-10-30)5Y (from 2021-10-25)
Total return-25.3%-89.2%
S&P 500 (SPY)+14.4%+79.1%
Per year-25.3%-35.9%
Volatility (annualized)58.1%66.8%
Max drawdown-56.8% (Nov 2025→Mar 2026)-92.7% (Nov 2021→Mar 2026)

Dividends (SNAP)

SNAP paid no cash dividend in the last five years.

Short interest (SNAP)

82,701,429 shares sold short, 7.46% of the float, as of Oct 15, 2026 (exchange short-interest report, published about twice a month). Prior report (Sep 15, 2026): 98,750,249 shares (-16.3%). Days to cover: 2.3 (short shares ÷ average daily volume).

SNAP earnings history and stock reaction

Results filedQuarterEPSConsensusSurpriseStock reaction
Aug 3, 2026Quarter ended Jun 30, 2026−$0.10−$0.12Beat +16.7%+23.5%
May 6, 2026Quarter ended Mar 31, 2026−$0.05−$0.07Beat +28.6%-2.1%
Apr 15, 2026Quarter ended Mar 31, 2026−$0.05−$0.07Beat +28.6%+7.5%
Feb 4, 2026Quarter ended Dec 31, 2025$0.03−$0.03Beat +$0.06-16.1%
Nov 5, 2025Quarter ended Sep 30, 2025−$0.06−$0.12Beat +50.0%+7.2%
Aug 5, 2025————-17.8%
Apr 29, 2025————-9.9%
Feb 4, 2025————-4.8%

EPS as reported against the analyst consensus before the release; surprise uses the cent-rounded figures shown (in dollars when EPS and consensus have opposite signs). Stock reaction = close before the results to close after (the first close following a release after the bell or before the open).

SNAP recent SEC filings (last 120 days)

FiledFormWhat it says
Sep 8, 20268-KDirector or executive officer change, or pay arrangement
“(b) Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers On September 3, 2026, Ajit Mohan, our Chief Business Officer, notified us that he will leave Snap to pursue other opportunities. Mr. Mohan's last day at Snap is expected to be December 31, 2026. Mr. Mohan has confirmed that his decision is not related to any disagreement with us on any matter relating to our accounting, strategy, management, operations, policies, or practices (financial or otherwise).”
Aug 6, 2026Schedule 13G/AFMR LLC, Abigail P. Johnson: 4.8% of shares, passive 5%+ holder (amended)
Aug 4, 202610-QQuarterly report · period ended Jun 30, 2026
Aug 3, 20268-KQuarterly results
Jul 9, 20268-KOther material event
“On July 30, 2026, we will hold our 2026 annual meeting of stockholders. The purpose of the meeting of stockholders is described in the information statement for the 2026 annual meeting of stockholders attached as Exhibit 99.1. All Snap Inc. stockholders, including holders of Class A common stock, can access the meeting at investor.snap.com.”

Source: SEC EDGAR. Quotes are the opening words of each item as filed; each form links to the filing. Insider Form 4 filings are listed in the insider sections.

SNAP revenue by product line (quarter ended Jun 30, 2026)

LineRevenueShare of totalYoY
Advertising revenue$1.28B80.2%+9.3%
Other revenue$316.5M19.8%+84.7%
Total revenue$1.60B100%—

SNAP revenue by region (quarter ended Jun 30, 2026)

LineRevenueShare of totalYoY
North America$904.9M56.6%+12.5%
United States$872.7M54.6%+12.5%
Europe$353.7M22.1%+39.2%
Rest of world$340.3M21.3%+18.9%
Total revenue$1.60B100%—

As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).

SNAP suppliers, customers and competitors (named in its 10-K)

RelationshipCompanySentence in the filing
PartnerAmazon (AMZN)“If our users or partners are not able to access Snapchat or specific Snapchat features, or encounter difficulties in doing so, due to issues or disruptions with Google Cloud or AWS, we may lose users, partners, or advertising revenue.”
CompetitorAlphabet (Google) (GOOGL)“The owners and operators of such mobile operating systems and application stores, primarily Google and Apple, each have approval authority over whether to feature our core products on their application stores and make available to consumers third-party products that compete with ours.”
CompetitorApple (AAPL)“The owners and operators of such mobile operating systems and application stores, primarily Google and Apple, each have approval authority over whether to feature our core products on their application stores and make available to consumers third-party products that compete with ours.”
CompetitorMeta Platforms (META)“Our competitors range from smaller or newer companies to larger, more established companies such as Alphabet (including Google and YouTube), Apple, ByteDance ( TikTok and affiliated joint ventures), Kakao, LINE, Meta (including Facebook, Instagram, Threads, and WhatsApp), Naver (including Snow), Pinterest, Reddit, Tencent, and X (formerly Twitter).”
CompetitorByteDance“Our competitors range from smaller or newer companies to larger, more established companies such as Alphabet (including Google and YouTube), Apple, ByteDance ( TikTok and affiliated joint ventures), Kakao, LINE, Meta (including Facebook, Instagram, Threads, and WhatsApp), Naver (including Snow), Pinterest, Reddit, Tencent, and X (formerly Twitter).”
CompetitorTencent“For instance, we face competition from companies like Kakao, LINE, Naver (including Snow), and Tencent in Asia.”

Quoted from the company's 10-K filed Feb 5, 2026.

SNAP company outlook (results filed Aug 3, 2026)

Quoted word-for-word from the SEC 8-K results press release.

SNAP analyst estimates and revisions

PeriodEPS estimate90 days agoChangeRevenue estimateAnalysts
Current quarter (ends Sep 2026)$0.00$-0.00+$0.01$1.73B32
Next quarter (ends Dec 2026)$0.09$0.08+10.5%$1.95B32
Current fiscal year (ends Dec 2026)$-0.06$-0.10+$0.04$6.81B37
Next fiscal year (ends Dec 2027)$0.13$0.10+35.4%$7.53B37

SNAP options: expected move

Options price a move of about ±15.9% (±$0.88) by Nov 6, 2026, which includes earnings on Nov 4, 2026. Over the last 8 reports the stock moved ±11.1% on average.

ExpirationDaysATM implied volatilityExpected move
Oct 30, 2026177.5%±4.2%
Nov 6, 20268130.7%±15.9%
Nov 13, 202615103.4%±17.1%
Nov 20, 20262290.8%±18.2%
Nov 27, 20262984.7%±19.2%
Dec 4, 20263673.1%±18.8%
Dec 11, 202643105.7%±29.2%
Dec 18, 20265078.6%±24.8%

30-day implied volatility 84.5% vs 52.5% realized over the last 30 trading days. Put/call ratio (volume) 0.33. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.

Key Statistics (as of October 29, 2026 at 22:21 UTC)

PriceUSD 5.68
Change▼ 4.70% (down)
Previous CloseUSD 5.96
OpenUSD 5.79
Day RangeUSD 5.61 – 5.86
52-Week RangeUSD 3.81 – 9.13
Volume44,756,067 shares
Market Cap$9.61B
ExchangeNYQ

Technical Analysis (SNAP)

Nexqual's technical model rates SNAP "SELL" based on 2 bullish and 4 bearish signals across 127 daily candles, as of October 29, 2026 at 22:21 UTC.

Overall SignalSELL
RSI (14)39.7 (neutral)
vs SMA50Below (USD 5.75)
MACD0.1 (positive)

Analyst Ratings (SNAP)

Wall Street analysts rate SNAP "Hold" based on 42 analysts, with a mean price target of USD 7.44 (range USD 5–16), per Nexqual as of October 29, 2026 at 22:21 UTC.

Consensus RatingHold
Analyst Count42
Mean TargetUSD 7.44
High TargetUSD 16
Low TargetUSD 5
Buy / Hold / Sell10 / 29 / 3

Earnings (SNAP)

Next Earnings Date2026-11-04
EPS EstimateUSD 0.16
Revenue Estimate$1.73B

Recent Earnings History

QuarterActual vs Estimate
2026-06-30USD -0.1 vs est -0.12 ▲ beat
2026-03-31USD -0.05 vs est -0.07 ▲ beat
2025-12-31USD 0.03 vs est -0.03 ▲ beat
2025-09-30USD -0.06 vs est -0.12 ▲ beat

Source: Nexqual, October 29, 2026 at 22:21 UTC.

Financials & Fundamentals (SNAP)

Total Revenue$6.35B
Revenue Growth (latest quarter, YoY)+18.90%
Gross Margin+57.33%
Operating Margin-2.64%
Profit Margin-4.90%
ROE-15.58%
Debt / Equity2.19
Current Ratio2.94
Total Cash$2.66B
Total Debt$4.23B
Free Cash Flow (last four quarters to Jun 2026, SEC 10-Q / 10-K)$705.54M (11.1% of revenue)

Source: Nexqual, October 29, 2026 at 22:21 UTC.

Financial Health Score (SNAP)

Nexqual rates Snap Inc.'s overall financial health "Mixed" across five dimensions, as of October 29, 2026 at 22:21 UTC.

GrowthSolid — Revenue +11% YoY (annual)
ProfitabilityMixed — Gross margin 57%, operating -5% (last 4 quarters to Jun 2026, SEC)
Balance SheetWeak — $2.66B cash and investments vs $3.53B debt (Jun 2026, SEC)
Cash FlowSolid — FCF $706M (last 4 quarters to Jun 2026, SEC), 11% margin
EfficiencyCritical — ROE -16%, ROA -4.2% (last 4 quarters, SEC)

Ownership (SNAP)

Insider Ownership+22.80%
Institutional Ownership+45.63%
Shares Outstanding1.44B
Float1.11B
Short % of Float+7.46%

Source: Nexqual, October 29, 2026 at 22:21 UTC.

Leadership (SNAP)

Snap Inc. is led by Evan T. Spiegel, Co-Founder, CEO & Director, per Nexqual as of October 29, 2026 at 22:21 UTC.

Co-Founder, CEO & DirectorEvan T. Spiegel
Co-Founder, CTO & DirectorRobert Murphy
Chief Financial OfficerDoug Hott
Chief Marketing OfficerGrace Kao

Major Backers & Investors (SNAP)

Notable institutional backers of Snap Inc. include FMR, LLC, Irenic Capital Management LP , AQR Capital Management, LLC, according to Nexqual as of October 29, 2026 at 22:21 UTC.

Active Investors

InvestorStake
FMR, LLC4.63%
Irenic Capital Management LP 2.09%
AQR Capital Management, LLC2.04%
Two Sigma Investments, LP1.42%
UBS Group AG1.19%
Invesco1.16%
Assenagon Asset Management S.A.1.03%
GLOBAL X FUNDS-Global X Artificial Intelligence & Technology ETF0.44%

Index Funds (Passive)

FundStake
Vanguard Group6.49%
BlackRock3.06%

Source: Nexqual, October 29, 2026 at 22:21 UTC.

From Snap Inc.'s Latest SEC 10-K Filing (filed 2026-02-05)

Key Strengths & Strategy (as disclosed to the SEC)

Legal & Regulatory Risks (Item 1A, quoted)

Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.

Peers & Related Stocks

SymbolNamePriceChange
MTCHMatch Group, Inc.USD 42.65▲ 1.4%
PINSPinterest, Inc.USD 19.92▼ 4.78%
ZGZillow Group, Inc.USD 32.1▲ 0.72%
TMETencent Music Entertainment GroUSD 8.37▲ 0.48%
BZKANZHUN LIMITED - American DepoUSD 16.28▲ 1.37%
BILIBilibili Inc.USD 12.87▼ 0.23%

Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 29, 2026 at 22:21 UTC. This page is informational and not investment advice.

For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt