Upbound Group, Inc. (UPBD) Stock Price & Analysis

Upbound Group, Inc. (UPBD) closed at USD 16.91 on Wednesday, October 28, 2026, down 0.24% on the day. The US market is currently closed (pre-market); this is not a live price.

The prior close was USD 16.95; the Oct 28, 2026 session ranged USD 16.5–17.03 on volume of 1,780,032 shares. Market capitalization is $985.84M, with a 52-week range of USD 14.98–23.98 (NMS). Source: Nexqual, retrieved October 29, 2026 at 12:05 UTC.

Also available as compact Markdown for AI agents: nexqual.com/UPBD.md

Key facts (UPBD)

Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (UPBD)

USDFY2021FY2022FY2023FY2024FY2025TTM
Revenue$4.58B$4.25B$3.99B$4.32B$4.70B$4.74B
Gross profit$2.24B$2.08B$2.02B$2.08B$2.27B—
Operating income$281M$149M$163M$292M$223M$242M
Net income$135M$12.4M-$5.2M$123M$73.2M$90.3M
EPS (diluted)$2.02$0.21-$0.09$2.21$1.25—
Free cash flow$330M$407M$147M$48.4M$239M$356M
Gross margin48.8%49.0%50.7%48.1%48.4%—
Operating margin6.1%3.5%4.1%6.7%4.8%5.1%
Net margin2.9%0.3%-0.1%2.9%1.6%1.9%
Revenue growth+62.9%-7.4%-6.0%+8.2%+8.7%—
Cash + short-term investments$108M$144M$93.7M$60.9M$121M—

Fiscal years end Dec. EPS is split-adjusted.

Valuation (price ÷ last four quarters, through Jun 30, 2026) (UPBD)

P/E 10.9x · P/S 0.2x · P/FCF 2.8x · P/B 1.3x · FCF yield 36.11% · Earnings yield 9.16% · Dividend yield (paid, TTM) 9.17%

P/E at fiscal year-ends: Dec 2025 14.1x, Dec 2024 13.2x.

Analysts (UPBD)

Consensus Buy (mean 2.00 on a 1–5 scale), 6 analysts; mean target USD 27.5 (low 20, high 41).

Rating changes, last 120 days:

DateFirmActionRatingPrice target
2026-10-06TD CowenTarget loweredBuy$28 → $27
2026-07-31TD CowenTarget loweredBuy$29 → $28
2026-07-31BTIGDowngradeBuy → Neutral
2026-07-07TD CowenTarget raisedBuy$28 → $29

Total return (dividends reinvested) (UPBD)

1Y (from 2025-10-29)5Y (from 2021-10-25)
Total return-19.9%-57.0%
S&P 500 (SPY)+13.6%+79.8%
Per year-20.0%-15.5%
Volatility (annualized)44.8%48.7%
Max drawdown-31.4% (Jul 2026→Sep 2026)-65.9% (Oct 2021→Sep 2022)

UPBD earnings history and stock reaction

Results filedQuarterEPSConsensusSurpriseStock reaction
—Quarter ended Jun 30, 2026$1.07$1.05Beat +1.9%—
—Quarter ended Mar 31, 2026$1.08$1.07Beat +0.9%—
—Quarter ended Dec 31, 2025$1.01$0.97Beat +4.1%—
—Quarter ended Sep 30, 2025$1.00$0.98Beat +2.0%—

EPS as reported against the analyst consensus before the release; surprise uses the cent-rounded figures shown (in dollars when EPS and consensus have opposite signs). Stock reaction = close before the results to close after (the first close following a release after the bell or before the open).

UPBD recent SEC filings (last 120 days)

FiledFormWhat it says
Oct 29, 20268-KQuarterly results; Regulation FD disclosure
Oct 8, 2026Schedule 13GDimensional Fund Advisors LP: 5.4% of shares, passive 5%+ holder
Sep 22, 20268-KDirector or executive officer change, or pay arrangement; Regulation FD disclosure
“Appointment of New EVP - Chief Operating Officer On September 22, 2026, Upbound Group, Inc. (the "Company") announced that Mr. Scott Young will join the Company as its Executive Vice President - Chief Operating Officer effective September 22, 2026. Mr. Young will report directly to Mr. Fahmi Karam, Chief Executive Officer. Mr. Young, age 60, has more than 30 years of experience leading and scaling consumer financial services, fintech, payments, lending, and digital banking businesses. Most recently, he served as…”
Aug 6, 2026Schedule 13G/AFMR LLC, Abigail P. Johnson: 5.7% of shares, passive 5%+ holder (amended)
Jul 31, 202610-QQuarterly report · period ended Jun 30, 2026
Jul 30, 20268-KQuarterly results; Regulation FD disclosure
Jul 22, 2026Schedule 13G/AAllred Aaron R: 3.1% of shares, passive 5%+ holder (amended)
Jul 22, 20268-KOther material event
“Upbound Group, Inc. (the "Company") recently experienced cybersecurity incidents in which certain non-sensitive customer information and other documents were obtained without authorization. In connection with certain such incidents, the Company believes the information was subsequently used to facilitate fraudulent lease-to-own agreements, contributing to elevated fraudulent contract losses of approximately $13 million in the Company's Acima segment during the second quarter of 2026. Upon identifying the data…”

Source: SEC EDGAR. Quotes are the opening words of each item as filed; each form links to the filing. Insider Form 4 filings are listed in the insider sections.

UPBD suppliers, customers and competitors (named in its 10-K)

RelationshipCompanySentence in the filing
CustomerBridge IT“•Our Brigit segment's EWA advances expose Brigit to the repayment risk of Brigit's customers and if Brigit's decisioning criteria for EWA advance eligibility is not sufficient to mitigate against this risk, or if the data Brigit uses to assess customer earned wages is inaccurate or incomplete, Brigit's financial condition and operating results could be adversely affected if a substantial number of Brigit's custome…”
CustomerAcceptance Now“If a customer does not return the merchandise or make payment, the remaining book value of the rental merchandise associated with delinquent accounts is generally charged off on or before the 90th day following the time the account became past due in the Rent-A-Center and Mexico segments, on or before the 120th day in our Acima segment and during the month following the 150th day in certain Acima locations formerl…”

Quoted from the company's 10-K filed Feb 23, 2026.

UPBD analyst estimates and revisions

PeriodEPS estimate90 days agoChangeRevenue estimateAnalysts
Current quarter (ends Sep 2026)$0.91$1.00-9.5%$1.12B6
Next quarter (ends Dec 2026)$1.10$1.07+3.5%$1.23B6
Current fiscal year (ends Dec 2026)$4.16$4.20-0.9%$4.73B6
Next fiscal year (ends Dec 2027)$4.62$4.76-2.9%$4.93B6

Key Statistics (as of October 29, 2026 at 12:05 UTC)

PriceUSD 16.91
Change▼ 0.24% (down)
Previous CloseUSD 16.95
OpenUSD 16.72
Day RangeUSD 16.5 – 17.03
52-Week RangeUSD 14.98 – 23.98
Volume1,780,032 shares
Market Cap$985.84M
ExchangeNMS

Technical Analysis (UPBD)

Nexqual's technical model rates UPBD "NEUTRAL" based on 3 bullish and 2 bearish signals across 127 daily candles, as of October 29, 2026 at 12:05 UTC.

Overall SignalNEUTRAL
RSI (14)51.82 (neutral)
vs SMA50Below (USD 17.18)
MACD0.01 (positive)

Analyst Ratings (UPBD)

Wall Street analysts rate UPBD "Buy" based on 6 analysts, with a mean price target of USD 27.5 (range USD 20–41), per Nexqual as of October 29, 2026 at 12:05 UTC.

Consensus RatingBuy
Analyst Count6
Mean TargetUSD 27.5
High TargetUSD 41
Low TargetUSD 20
Buy / Hold / Sell5 / 1 / 0

Earnings (UPBD)

Next Earnings Date2026-10-29
EPS EstimateUSD 0.91
Revenue Estimate$1.12B

Recent Earnings History

QuarterActual vs Estimate
2026-06-30USD 1.07 vs est 1.05 ▲ beat
2026-03-31USD 1.08 vs est 1.07 ▲ beat
2025-12-31USD 1.01 vs est 0.97 ▲ beat
2025-09-30USD 1 vs est 0.98 ▲ beat

Source: Nexqual, October 29, 2026 at 12:05 UTC.

Financials & Fundamentals (UPBD)

Total Revenue$4.74B
Revenue Growth (latest quarter, YoY)+0.50%
Gross Margin+49.13%
Operating Margin+6.05%
Profit Margin+1.90%
ROE+12.73%
Debt / Equity2.33
Current Ratio3.13
Total Cash$105.30M
Total Debt$1.71B
Free Cash Flow (last four quarters to Jun 2026, SEC 10-Q / 10-K)$355.95M (7.5% of revenue)

Source: Nexqual, October 29, 2026 at 12:05 UTC.

Financial Health Score (UPBD)

Nexqual rates Upbound Group, Inc.'s overall financial health "Mixed" across five dimensions, as of October 29, 2026 at 12:05 UTC.

GrowthSolid — Revenue +9% YoY (annual)
ProfitabilityStrong — Gross margin 49%, operating 5% (last 4 quarters to Jun 2026, SEC)
Balance SheetWeak — $105M cash vs $1.71B debt
Cash FlowSolid — FCF $356M (last 4 quarters to Jun 2026, SEC), 8% margin
EfficiencyMixed — ROE 12%, ROA 2.9% (last 4 quarters, SEC)

Ownership (UPBD)

Insider Ownership+3.94%
Institutional Ownership+103.69%
Shares Outstanding58.30M
Float55.89M
Short % of Float+18.47%

Source: Nexqual, October 29, 2026 at 12:05 UTC.

Leadership (UPBD)

Upbound Group, Inc. is led by Fahmi Karam, CEO & Director, per Nexqual as of October 29, 2026 at 12:05 UTC.

CEO & DirectorFahmi Karam
Executive VP & CFOHal Khouri
Executive Vice President of Rent-A-Center BusinessAnthony J. Blasquez
Executive Vice President of AcimaTyler Montrone
Executive VP & COOScott A. Young

Major Backers & Investors (UPBD)

Notable institutional backers of Upbound Group, Inc. include FMR, LLC, Goldman Sachs, LSV Asset Management, according to Nexqual as of October 29, 2026 at 12:05 UTC.

Active Investors

InvestorStake
FMR, LLC5.68%
Goldman Sachs4.13%
LSV Asset Management3.91%
Fidelity3.74%
IEQ Capital, LLC3.04%

Index Funds (Passive)

FundStake
BlackRock15.7%
Vanguard Group11.25%
Dimensional Fund Advisors4.71%
State Street4.23%
Geode Capital2.52%

Source: Nexqual, October 29, 2026 at 12:05 UTC.

From Upbound Group, Inc.'s Latest SEC 10-K Filing (filed 2026-02-23)

Key Strengths & Strategy (as disclosed to the SEC)

Partnerships

Legal & Regulatory Risks (Item 1A, quoted)

Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.

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Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 29, 2026 at 12:05 UTC. This page is informational and not investment advice.

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