Wayfair Inc. (W) Stock Price & Analysis
Wayfair Inc. (W) closed at USD 113.49 on Thursday, October 22, 2026, up 0.16% on the day. The US market is currently closed (pre-market); this is not a live price.
The prior close was USD 113.31; the Oct 22, 2026 session ranged USD 110.76–116.28 on volume of 1,741,245 shares. Market capitalization is $15.54B, with a 52-week range of USD 55.6–119.98 (NYQ). Source: Nexqual, retrieved October 23, 2026 at 09:56 UTC.
Also available as compact Markdown for AI agents: nexqual.com/W.md
Key facts (W)
- Last four reported quarters (through Jun 30, 2026): revenue $12.9B, net income -$321M (-2.5% margin), free cash flow $562M (SEC filings).
- 1 of 80 tracked superinvestors hold W (13F, Q2 2026): 0 new, 0 added, 1 reduced, 0 unchanged.
- Insider open-market sales, last ~7 months: 16 Form 4 filings, $91.4M; 0 not under a Rule 10b5-1 plan ($0K); 4 by opportunistic insiders (0 outside 10b5-1 plans), 12 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Analysts: Buy (mean 2.30 on a 1–5 scale) (33 analysts), mean target USD 122.76 (range 80–156).
- Total return with dividends: 1Y +36.5% vs S&P 500 +14.9%; 5Y -52.0% vs S&P 500 +80.3%.
- Next earnings: 2026-11-04, EPS estimate USD 0.81, revenue estimate $3.38B.
Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (W)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $13.7B | $12.2B | $12.0B | $11.9B | $12.5B | $12.9B |
| Gross profit | $3.90B | $3.42B | $3.67B | $3.57B | $3.77B | — |
| Operating income | -$94.0M | -$1.38B | -$813M | -$461M | $17.0M | $215M |
| Net income | -$131M | -$1.33B | -$738M | -$492M | -$313M | -$321M |
| EPS (diluted) | -$1.26 | -$12.54 | -$6.47 | -$4.01 | -$2.44 | — |
| Free cash flow | $309M | -$860M | $201M | $244M | $464M | $562M |
| Gross margin | 28.4% | 28.0% | 30.6% | 30.2% | 30.2% | — |
| Operating margin | -0.7% | -11.3% | -6.8% | -3.9% | 0.1% | 1.7% |
| Net margin | -1.0% | -10.9% | -6.1% | -4.2% | -2.5% | -2.5% |
| Revenue growth | -3.1% | -10.9% | -1.8% | -1.3% | +5.1% | — |
| Cash + short-term investments | $2.40B | $1.28B | $1.35B | $1.37B | $1.54B | — |
| Total debt | $3.05B | $3.14B | $3.21B | $3.12B | $3.27B | — |
Fiscal years end Dec. EPS is split-adjusted.
Valuation (price ÷ last four quarters, through Jun 30, 2026) (W)
P/S 1.2x · EV/EBITDA 35.0x · EV/Sales 1.3x · P/FCF 27.7x · FCF yield 3.62% · Earnings yield -2.07% · Net debt $1.69B · EV $17.2B
Superinvestors (SEC 13F-HR, Q2 2026) (W)
1 of 80 tracked investors hold W. Each row is the investor's latest 13F; change is vs their prior-quarter share count.
| Investor | Firm | % of portfolio | Value | Change |
|---|---|---|---|---|
| Polen Capital | Polen Capital Management | <0.01% | $222K | Reduced -93.2% |
Insider sales (SEC Form 4, open-market, last ~7 months) (W)
16 of 16 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-10-20 | Tan Fiona | Chief Technology Officer | 8,000 | $920K | 3.9% | Yes | Routine (sold in Jan & Apr each year 2023–2025; this trade is outside those months) |
| 2026-10-15 | Shah Niraj | Chief Executive Officer | 117,000 | $13.0M | 47.8% | Yes (adopted May 6, 2026) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
| 2026-10-15 | Blotner Jon | Pres., Commercial & Operations | 546 | $60K | 0.5% | Yes (adopted June 9, 2026) | Opportunistic (traded every year 2023–2025, no repeating month) |
| 2026-10-15 | Conine Steven | Director | 117,000 | $13.0M | 47.8% | Yes (adopted May 6, 2026) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
| 2026-10-12 | Shah Niraj | Chief Executive Officer | 69,000 | $7.3M | 22% | Yes (adopted May 6, 2026) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
| 2026-10-12 | Conine Steven | Director | 69,000 | $7.3M | 22% | Yes (adopted May 6, 2026) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
| 2026-10-02 | Blotner Jon | Pres., Commercial & Operations | 6,056 | $631K | 4.9% | Yes (adopted June 9, 2026) | Opportunistic (traded every year 2023–2025, no repeating month) |
| 2026-10-01 | Tan Fiona | Chief Technology Officer | 7,000 | $715K | 2.8% | Yes | Routine (sold in Jan & Apr each year 2023–2025; this trade is outside those months) |
| 2026-09-14 | Conine Steven | Director | 69,000 | $7.1M | 18% | Yes (adopted May 6, 2026) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
| 2026-09-14 | Shah Niraj | Chief Executive Officer | 69,000 | $7.1M | 18% | Yes (adopted May 6, 2026) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
| 2026-09-08 | Blotner Jon | Pres., Commercial & Operations | 6,968 | $698K | 5.9% | Yes (adopted June 9, 2026) | Opportunistic (traded every year 2023–2025, no repeating month) |
| 2026-08-12 | Shah Niraj | Chief Executive Officer | 69,000 | $7.1M | 15.3% | Yes (adopted May 6, 2026) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
| 2026-08-12 | Conine Steven | Director | 69,000 | $7.1M | 15.3% | Yes (adopted May 6, 2026) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
| 2026-07-02 | Blotner Jon | Pres., Commercial & Operations | 5,925 | $571K | 4.8% | Yes (adopted August 12, 2025) | Opportunistic (traded every year 2023–2025, no repeating month) |
| 2026-04-23…2026-04-24 | Conine Steven | Director | 120,000 | $9.3M | 21% | Yes (adopted May 29, 2025) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
| 2026-04-23…2026-04-24 | Shah Niraj | Chief Executive Officer | 120,000 | $9.3M | 21% | Yes (adopted May 29, 2025) | Routine (sold in Nov & Dec each year 2023–2025; this trade is outside those months) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.
Analysts (W)
Consensus Buy (mean 2.30 on a 1–5 scale), 33 analysts; mean target USD 122.76 (low 80, high 156).
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-20 | Piper Sandler | Target raised | Overweight | $133 → $135 |
| 2026-10-08 | Baird | Target raised | Neutral | $116 → $117 |
| 2026-09-29 | Mizuho | Target raised | Outperform | $90 → $110 |
| 2026-08-20 | Rosenblatt | Initiated | Buy | $125 |
| 2026-08-14 | Bernstein | Upgrade | Market Perform → Outperform | $100 → $125 |
| 2026-08-14 | Citigroup | Target raised | Buy | $95 → $133 |
| 2026-08-05 | UBS | Target raised | Buy | $118 → $156 |
| 2026-08-05 | TD Cowen | Target raised | Hold | $75 → $110 |
| 2026-08-05 | Truist Securities | Target raised | Buy | $99 → $135 |
| 2026-08-05 | RBC Capital | Target raised | Sector Perform | $78 → $92 |
| 2026-08-05 | Evercore ISI Group | Target raised | Outperform | $100 → $130 |
| 2026-08-05 | Guggenheim | Target raised | Buy | $100 → $135 |
Total return (dividends reinvested) (W)
| 1Y (from 2025-10-23) | 5Y (from 2021-10-18) | |
|---|---|---|
| Total return | +36.5% | -52.0% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | +36.7% | -13.6% |
| Volatility (annualized) | 70.0% | 74.9% |
| Max drawdown | -51.8% (Jan 2026→May 2026) | -90.6% (Nov 2021→Mar 2025) |
W revenue by business segment (quarter ended Jun 30, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| U.S. | $3.13B | 88.8% | +8.7% |
| International | $394.0M | 11.2% | -1.3% |
| Total revenue | $3.52B | 100% | — |
As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).
W suppliers, customers and competitors (named in its 10-K)
| Relationship | Company | Sentence in the filing |
|---|---|---|
| Supplier | Alphabet (Google) (GOOGL) | “We obtain a significant amount of traffic via search engines and, therefore, rely on search engines such as Google, Bing and Yahoo! as well as AI-powered search and generative answer platforms.” |
| Competitor | Home Depot (HD) | “•Big Box Retailers: Home Depot, IKEA, Lowe's, Costco, Target and Walmart;” |
| Competitor | Lowe's (LOW) | “•Big Box Retailers: Home Depot, IKEA, Lowe's, Costco, Target and Walmart;” |
| Competitor | Costco (COST) | “•Big Box Retailers: Home Depot, IKEA, Lowe's, Costco, Target and Walmart;” |
| Competitor | Walmart (WMT) | “•Big Box Retailers: Home Depot, IKEA, Lowe's, Costco, Target and Walmart;” |
| Competitor | Amazon (AMZN) | “•Online Retailers and Marketplaces: Amazon, Houzz, eBay, Etsy and Bed Bath & Beyond;” |
Quoted from the company's 10-K filed Feb 19, 2026.
Companies that name W in their SEC reports
| Relationship to W | Company | Filing | Sentence |
|---|---|---|---|
| supplier | GDEV Inc. (GDEV) | 20-F Mar 31, 2026 | “Wayfair, Inc. et al., or Wayfair, remote online sellers can be required to collect sales and use tax despite not having a physical presence in the state of the customer.” |
| partner | Katapult Holdings, Inc. (KPLT) | 10-K Mar 11, 2026 | “Our largest merchant partner is Wayfair, Inc. ("Wayfair").” |
| related | RISKIFIED LTD. (RSKD) | 20-F Mar 6, 2026 | “The Class A ordinary shares issuable to Wayfair upon exercise of the warrant are entitled to certain registration rights under the Investors' Rights Agreement as described in greater detail above in the section titled "Related Party Transactions —Registration Rights."” |
| supplier | 1stdibs.com, Inc. (DIBS) | 10-K Feb 27, 2026 | “Wayfair, Inc. et al ("Wayfair"), that online sellers can be required to collect sales tax despite not having a physical presence in the state of the customer.” |
| supplier | TheRealReal, Inc. (REAL) | 10-K Feb 26, 2026 | “Wayfair, Inc. et al ("Wayfair"), that online sellers can be required to collect sales tax despite not having a physical presence in the state of the customer.” |
| supplier | Playtika Holding Corp. (PLTK) | 10-K Feb 26, 2026 | “Wayfair, Inc. et al, or Wayfair, that online sellers can be required to collect sales and use tax despite not having a physical presence in the state of the customer.” |
| supplier | AppLovin Corp (APP) | 10-K Feb 19, 2026 | “Wayfair, Inc., U.S. states may require an out-of-state seller with no in-state property or personnel to collect and remit sales tax on sales to the state's residents, which may permit wider enforcement of sales tax collection requirements.” |
W company outlook (results filed Aug 4, 2026)
- “Accordingly, we believe that Net Revenue Constant Currency Growth provides useful information to investors and others in understanding and evaluating trends in our operating results in the same manner as our management. 9 We calculate forward-looking non-GAAP financial measures based on internal forecasts that omit certain amounts that would be included in forward-looking GAAP financial measures.”
Quoted word-for-word from the SEC 8-K results press release.
W analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | $0.81 | $0.76 | +6.7% | $3.38B | 24 |
| Next quarter (ends Dec 2026) | $0.96 | $0.95 | +0.1% | $3.60B | 24 |
| Current fiscal year (ends Dec 2026) | $2.91 | $2.81 | +3.6% | $13.42B | 28 |
| Next fiscal year (ends Dec 2027) | $3.89 | $3.74 | +4.0% | $14.42B | 28 |
W options: expected move
Options price a move of about ±14.5% (±$16.50) by Nov 6, 2026, which includes earnings on Nov 4, 2026; the earnings reaction alone is priced at about ±10.9%. Over the last 8 reports the stock moved ±12.3% on average.
| Expiration | Days | ATM implied volatility | Expected move |
|---|---|---|---|
| Oct 30, 2026 | 7 | 60.3% | ±7.1% |
| Nov 6, 2026 | 14 | 89.9% | ±14.5% |
| Nov 13, 2026 | 21 | 81.4% | ±15.9% |
| Nov 20, 2026 | 28 | 75.3% | ±16.9% |
| Nov 27, 2026 | 35 | 68.9% | ±17.2% |
| Dec 4, 2026 | 42 | 67.1% | ±18.3% |
| Dec 18, 2026 | 56 | 64.8% | ±20.5% |
| Jan 15, 2027 | 84 | 60.2% | ±23.3% |
30-day implied volatility 74.1% vs 45.2% realized over the last 30 trading days. Put/call ratio (volume) 0.73. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.
Key Statistics (as of October 23, 2026 at 09:56 UTC)
| Price | USD 113.49 |
|---|---|
| Change | ▲ 0.16% (up) |
| Previous Close | USD 113.31 |
| Open | USD 112.92 |
| Day Range | USD 110.76 – 116.28 |
| 52-Week Range | USD 55.6 – 119.98 |
| Volume | 1,741,245 shares |
| Market Cap | $15.54B |
| Exchange | NYQ |
Technical Analysis (W)
Nexqual's technical model rates W "BUY" based on 5 bullish and 1 bearish signals across 127 daily candles, as of October 23, 2026 at 09:56 UTC.
| Overall Signal | BUY |
|---|---|
| RSI (14) | 63.97 (neutral) |
| vs SMA50 | Above (USD 103.36) |
| MACD | 3.05 (positive) |
Analyst Ratings (W)
Wall Street analysts rate W "Buy" based on 33 analysts, with a mean price target of USD 122.76 (range USD 80–156), per Nexqual as of October 23, 2026 at 09:56 UTC.
| Consensus Rating | Buy |
|---|---|
| Analyst Count | 33 |
| Mean Target | USD 122.76 |
| High Target | USD 156 |
| Low Target | USD 80 |
| Buy / Hold / Sell | 20 / 12 / 1 |
Earnings (W)
| Next Earnings Date | 2026-11-04 |
|---|---|
| EPS Estimate | USD 0.81 |
| Revenue Estimate | $3.38B |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-06-30 | USD 0.95 vs est 0.92 ▲ beat |
| 2026-03-31 | USD 0.26 vs est 0.28 ▼ miss |
| 2025-12-31 | USD 0.85 vs est 0.69 ▲ beat |
| 2025-09-30 | USD 0.7 vs est 0.44 ▲ beat |
Source: Nexqual, October 23, 2026 at 09:56 UTC.
Financials & Fundamentals (W)
| Total Revenue | $12.90B |
|---|---|
| Revenue Growth (latest quarter, YoY) | +7.50% |
| Gross Margin | +30.35% |
| Operating Margin | +3.01% |
| Profit Margin | -2.49% |
| Current Ratio | 0.74 |
| Total Cash | $1.14B |
| Total Debt | $3.52B |
| Free Cash Flow (last four quarters to Jun 2026, SEC 10-Q / 10-K) | $562.00M (4.4% of revenue) |
Source: Nexqual, October 23, 2026 at 09:56 UTC.
Financial Health Score (W)
Nexqual rates Wayfair Inc.'s overall financial health "Mixed" across five dimensions, as of October 23, 2026 at 09:56 UTC.
| Growth | Solid — Revenue +5% YoY (annual) |
|---|---|
| Profitability | Mixed — Gross margin 30%, operating 3% (last 12 months) |
| Balance Sheet | Mixed — $1.14B cash and investments vs $2.84B debt (Jun 2026, SEC) |
| Cash Flow | Mixed — FCF $562M (last 4 quarters to Jun 2026, SEC), slim 4.4% margin |
| Efficiency | Mixed — No data |
Ownership (W)
| Insider Ownership | +1.97% |
|---|---|
| Institutional Ownership | +105.94% |
| Shares Outstanding | 115.99M |
| Float | 114.75M |
| Short % of Float | +13.80% |
Source: Nexqual, October 23, 2026 at 09:56 UTC.
Leadership (W)
Wayfair Inc. is led by Niraj S. Shah, Co-Founder, Co-Chairman & CEO, per Nexqual as of October 23, 2026 at 09:56 UTC.
| Co-Founder, Co-Chairman & CEO | Niraj S. Shah |
|---|---|
| President | Jon Blotner |
| CFO & Chief Administrative Officer | Kate Gulliver |
| Chief Technology Officer | Fiona Tan |
| Co-Founder & Co-Chairman | Steven K. Conine |
Major Backers & Investors (W)
Notable institutional backers of Wayfair Inc. include FMR, LLC, Capital Group, Fidelity, according to Nexqual as of October 23, 2026 at 09:56 UTC.
Active Investors
| Investor | Stake |
|---|---|
| FMR, LLC | 14.66% |
| Capital Group | 10.07% |
| Fidelity | 6.6% |
| Renaissance Technologies | 4.07% |
| Jupiter Topco LLC | 4.03% |
| SmallCap World Fund Inc | 3.66% |
| Growth Fund of America | 3.38% |
| AQR Capital Management, LLC | 2.79% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| Vanguard Group | 8.08% |
| BlackRock | 4.54% |
Source: Nexqual, October 23, 2026 at 09:56 UTC.
From Wayfair Inc.'s Latest SEC 10-K Filing (filed 2026-02-19)
Key Strengths & Strategy (as disclosed to the SEC)
- We believe that our proprietary logistics network has and will continue to help drive incremental sales by delighting our customers with faster delivery times, lower prices and a better home delivery experience. lowering emissions and adopting sustainable business practices.
- We generally enter into confidentiality and assignment of invention assignment agreements with employees and certain contractors and confidentiality agreements with other third parties, such as suppliers, in order to limit access to, and disclosure and use of, our confidential information and proprietary technology.
- Through WDN, we can directly manage large parcel deliveries via consolidation centers, cross docks and last mile delivery facilities, which, alongside CastleGate, enables us to speed up deliveries, decrease our reliance on third parties and undertake efforts to reduce damage.
- We are a one-stop shop for consumers in the home goods category, with competitive pricing reflecting the many supplier participants on our platform and a differentiated and robust merchandising experience.
Legal & Regulatory Risks (Item 1A, quoted)
- Our efforts to expand our business into new brands, channels, products, programs, services, technologies and geographic markets will subject us to additional business, legal, financial and competitive risks and may not be successful.
- We use artificial intelligence in our business, and challenges with properly managing its use could result in reputational harm, competitive harm, and legal liability, and adversely affect our results of operations.
- We may be subject to product liability and other similar claims and lawsuits if people or property are harmed by the products we sell.
- We are engaged in legal proceedings from time to time that could cause us to incur unforeseen expenses and could occupy a significant amount of our management's time and attention.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| CART | Maplebear Inc. | USD 51.68 | ▲ 2.72% |
| CPNG | Coupang, Inc. | USD 13.99 | ▲ 0.87% |
| CHWY | Chewy, Inc. | USD 22.33 | ▲ 4.69% |
| ETSY | Etsy, Inc. | USD 90.82 | ▲ 4.12% |
| JD | JD.com, Inc. | USD 25.68 | ▼ 0.43% |
| GLBE | Global-E Online Ltd. | USD 41.33 | ▲ 0.46% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 09:56 UTC. This page is informational and not investment advice.
For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt