Bread Financial Holdings, Inc. (BFH-PB) Stock Price & Analysis
Bread Financial Holdings, Inc. (BFH-PB) closed at USD 24.15 on Thursday, October 15, 2026, up 0.71% on the day. The US market is currently closed; this is not a live price.
The prior close was USD 23.98; the Oct 15, 2026 session ranged USD 24–24.23 on volume of 15,631 shares. Market capitalization is —, with a 52-week range of USD 23.65–25.68 (NYQ). Source: Nexqual, retrieved October 16, 2026 at 05:11 UTC.
Also available as compact Markdown for AI agents: nexqual.com/BFH-PB.md
Key facts (BFH-PB)
- Analysts: None.
- Total return with dividends: 1Y -0.8% vs S&P 500 +18.1%; 5Y -0.9% vs S&P 500 +85.1%.
Analysts (BFH-PB)
Consensus None.
Total return (dividends reinvested) (BFH-PB)
| 1Y (from 2026-05-19) | 5Y (from 2026-05-18) | |
|---|---|---|
| Total return | -0.8% | -0.9% |
| S&P 500 (SPY) | +18.1% | +85.1% |
| Per year | — | — |
| Volatility (annualized) | 6.0% | 5.1% |
| Max drawdown | -5.0% (Aug 2026→Oct 2026) | -3.5% (Aug 2026→Oct 2026) |
Key Statistics (as of October 16, 2026 at 05:11 UTC)
| Price | USD 24.15 |
|---|---|
| Change | ▲ 0.71% (up) |
| Previous Close | USD 23.98 |
| Open | USD 24.05 |
| Day Range | USD 24 – 24.23 |
| 52-Week Range | USD 23.65 – 25.68 |
| Volume | 15,631 shares |
| Market Cap | — |
| Exchange | NYQ |
Technical Analysis (BFH-PB)
Nexqual's technical model rates BFH-PB "STRONG SELL" based on 0 bullish and 5 bearish signals across 103 daily candles, as of October 16, 2026 at 05:11 UTC.
| Overall Signal | STRONG SELL |
|---|---|
| RSI (14) | 31.8 (neutral) |
| vs SMA50 | Below (USD 24.83) |
| MACD | -0.24 (negative) |
Analyst Ratings (BFH-PB)
Wall Street analysts rate BFH-PB "None", per Nexqual as of October 16, 2026 at 05:11 UTC.
| Consensus Rating | None |
|---|
Earnings (BFH-PB)
| Revenue Estimate | $1.01B |
|---|
Source: Nexqual, October 16, 2026 at 05:11 UTC.
Financials & Fundamentals (BFH-PB)
| Total Revenue | $2.67B |
|---|---|
| Revenue Growth (latest quarter, YoY) | +3.80% |
| Gross Margin | +0.00% |
| Operating Margin | +28.97% |
| Profit Margin | +21.36% |
| ROE | +17.42% |
| Total Cash | $3.68B |
| Total Debt | $3.28B |
Source: Nexqual, October 16, 2026 at 05:11 UTC.
Financial Health Score (BFH-PB)
Nexqual rates Bread Financial Holdings, Inc.'s overall financial health "Mixed" across five dimensions, as of October 16, 2026 at 05:11 UTC.
| Growth | Mixed — Revenue +0.2% YoY (annual), slow |
|---|---|
| Profitability | Critical — Gross margin 0% |
| Balance Sheet | Mixed — $3.68B cash vs $3.28B debt, net cash position |
| Cash Flow | Solid — Operating cash flow $2.19B (TTM) |
| Efficiency | Solid — ROE 17%, ROA 2.6% |
Ownership (BFH-PB)
| Float | 37.74M |
|---|
Source: Nexqual, October 16, 2026 at 05:11 UTC.
Leadership (BFH-PB)
Bread Financial Holdings, Inc. is led by Ralph J. Andretta (age 64), President, CEO & Director, per Nexqual as of October 16, 2026 at 05:11 UTC.
| President, CEO & Director | Ralph J. Andretta (age 64) |
|---|---|
| Executive VP & CFO | Perry S. Beberman (age 59) |
| Executive VP & CTO | Allegra S. Driscoll (age 46) |
| Senior Vice President of Digital Strategy & Experience | Dashon Williford |
| Executive Vice President & Chief Revenue Officer | Dennis McCarthy |
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| V | Visa Inc. | USD 399.75 | ▲ 0.93% |
| MA | Mastercard Incorporated | USD 616.32 | ▲ 1.9% |
| AXP | American Express Company | USD 313.87 | ▲ 1.3% |
| COF | Capital One Financial Corporati | USD 198.86 | ▲ 0.4% |
| PYPL | PayPal Holdings, Inc. | USD 57.16 | ▲ 1.76% |
| AFRM | Affirm Holdings, Inc. | USD 75.92 | ▼ 2.53% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 16, 2026 at 05:11 UTC. This page is informational and not investment advice.
For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt