Flowers Foods, Inc. (FLO) Stock Price & Analysis
Flowers Foods, Inc. (FLO) closed at USD 6.42 on Thursday, October 22, 2026, up 10.50% on the day. The US market is currently closed (pre-market); this is not a live price.
The prior close was USD 6.42; the Oct 22, 2026 session ranged USD 5.85–6.44 on volume of 7,184,456 shares. Market capitalization is —, with a 52-week range of USD 5.4–12.87 (NYQ). Source: Nexqual, retrieved October 23, 2026 at 12:51 UTC.
Also available as compact Markdown for AI agents: nexqual.com/FLO.md
Key facts (FLO)
- Last four reported quarters (through Jul 18, 2026): revenue $5.22B, net income $55.2M (1.1% margin), free cash flow $306M (SEC filings).
- Insider open-market sales, last ~7 months: 1 Form 4 filings, $26K; 1 not under a Rule 10b5-1 plan ($26K); 0 by opportunistic insiders, 0 by routine insiders (three-year test, Cohen, Malloy & Pomorski 2012).
- Insider open-market purchases, last ~7 months: 1 Form 4 filing, $38K; 0 by opportunistic insiders, 0 by routine insiders.
- Total return with dividends: 1Y -44.2% vs S&P 500 +14.9%; 5Y -67.1% vs S&P 500 +80.3%.
- Next earnings: 2026-11-05, EPS estimate USD 0.15, revenue estimate $1.18B.
Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (FLO)
| USD | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | TTM |
|---|---|---|---|---|---|---|
| Revenue | $4.33B | $4.81B | $5.09B | $5.10B | $5.26B | $5.22B |
| Operating income | $295M | $303M | $173M | $348M | $174M | $143M |
| Net income | $206M | $228M | $123M | $248M | $83.8M | $55.2M |
| EPS (diluted) | $0.97 | $1.07 | $0.58 | $1.17 | $0.40 | — |
| Free cash flow | $209M | $192M | $220M | $281M | $319M | $306M |
| Operating margin | 6.8% | 6.3% | 3.4% | 6.8% | 3.3% | 2.7% |
| Net margin | 4.8% | 4.8% | 2.4% | 4.9% | 1.6% | 1.1% |
| Revenue growth | -1.3% | +11.0% | +5.9% | +0.2% | +3.0% | — |
| Cash + short-term investments | $186M | $165M | $22.5M | $5.0M | $12.1M | — |
| Total debt | $891M | $892M | $1.05B | $1.02B | $1.76B | — |
Fiscal years end Jan. EPS is split-adjusted.
Valuation (price ÷ last four quarters, through Jul 18, 2026) (FLO)
P/E at fiscal year-ends: Jan 2026 28.9x, Dec 2024 17.7x, Dec 2023 38.9x.
Insider sales (SEC Form 4, open-market, last ~7 months) (FLO)
0 of 1 under a Rule 10b5-1 trading plan (scheduled in advance). Unplanned sales were timed by the insider.
| Trade date | Insider | Role | Shares | Value | % of holdings sold | 10b5-1 plan | Insider type |
|---|---|---|---|---|---|---|---|
| 2026-10-08 | Cox Cindy | Chief Human Resources Officer | 4,400 | $26K | 9.7% | No | Too little history (no open-market trades in 2023 or 2024) |
% of holdings sold = shares sold ÷ (shares sold + all holdings the insider reported on that Form 4, direct and through trusts).
Insider type follows Cohen, Malloy & Pomorski (Journal of Finance, 2012). An insider who traded the stock in the same calendar month in each of the past three years is a routine trader; one who traded in each of those years without such a pattern is an opportunistic trader. In their study, trades by opportunistic insiders predicted future returns and trades by routine insiders did not. Counts open-market purchases and sales only (SEC Form 4 codes P and S) by that insider in that company. Not investment advice.
Insider purchases (SEC Form 4, open-market, last ~7 months) (FLO)
1 purchase, $38K. Private placements, offerings, dividend reinvestment and employee stock purchase plan buys are excluded.
| Trade date | Insider | Role | Shares | Value | Avg price | Insider type |
|---|---|---|---|---|---|---|
| 2026-06-08 | Scaglione Diego Anthony | Chief Financial Officer | 5,000 | $38K | 7.51 | Too little history (no open-market trades in 2023–2025) |
Analysts (FLO)
Rating changes, last 120 days:
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-07 | BNP Paribas | Target lowered | Underperform | $6.5 → $5 |
| 2026-10-06 | Jefferies | Target lowered | Hold | $7 → $6 |
| 2026-08-24 | Stephens & Co. | Target lowered | Equal-Weight | $8 → $6 |
Total return (dividends reinvested) (FLO)
| 1Y (from 2025-10-23) | 5Y (from 2021-10-18) | |
|---|---|---|
| Total return | -44.2% | -67.1% |
| S&P 500 (SPY) | +14.9% | +80.3% |
| Per year | -44.3% | -19.9% |
| Volatility (annualized) | 40.3% | 26.0% |
| Max drawdown | -52.9% (Oct 2025→Sep 2026) | -77.0% (Nov 2022→Sep 2026) |
FLO revenue by product line (fiscal year ended Jan 3, 2026)
| Line | Revenue | Share of total | YoY |
|---|---|---|---|
| Branded Retail | $3.46B | 65.9% | +6.2% |
| Other | $1.79B | 34.1% | -2.7% |
| Total revenue | $5.26B | 100% | — |
As tagged by the company in its SEC 10-Q / 10-K filings (XBRL).
FLO suppliers, customers and competitors (named in its 10-K)
| Relationship | Company | Sentence in the filing |
|---|---|---|
| Customer | Walmart (WMT) | “During Fiscal 2025, our largest customer, Walmart/Sam's Club, represented 21.5% of the company's sales.” |
| Customer | Simple Mills | “Our Simple Mills products are produced by co-manufacturers and shipped to central warehouses for distribution to our customers or pick up by the customer.” |
Quoted from the company's 10-K filed Feb 25, 2026.
FLO customer concentration
In the period ended Jan 3, 2026, a single direct customer accounted for 21.5% of revenue, per the company's 10-K filed Feb 25, 2026. The company does not name it.
FLO company outlook (results filed Aug 20, 2026)
- “Outlook: 52-week Fiscal 2026, the Company Expects: • Net sales of approximately $5.070 billion to $5.142 billion, representing a -3.5% to -2.2% change compared to the prior year.”
- “Prior guidance called for net sales of approximately $5.163 billion to $5.267 billion. • Adjusted EBITDA (3) in the range of approximately $453 million to $481 million, compared to prior guidance of $465 million to $495 million. • Adjusted diluted EPS (2) of approximately $0.75 to $0.85 per share, compared to prior guidance of $0.80 to $0.90 per share.”
Quoted word-for-word from the SEC 8-K results press release.
FLO analyst estimates and revisions
| Period | EPS estimate | 90 days ago | Change | Revenue estimate | Analysts |
|---|---|---|---|---|---|
| Current quarter (ends Sep 2026) | $0.15 | $0.18 | -14.0% | $1.18B | 5 |
| Next quarter (ends Dec 2026) | $0.13 | $0.15 | -11.6% | $1.13B | 4 |
| Current fiscal year (ends Dec 2026) | $0.77 | $0.83 | -7.4% | $5.08B | 5 |
| Next fiscal year (ends Dec 2027) | $0.68 | $0.83 | -17.4% | $5.06B | 5 |
FLO options: expected move
Options price a move of about ±18.2% (±$1.17) by Nov 20, 2026, which includes earnings on Nov 5, 2026. Over the last 8 reports the stock moved ±5.2% on average.
| Expiration | Days | ATM implied volatility | Expected move |
|---|---|---|---|
| Nov 20, 2026 | 28 | 38.8% | ±18.2% |
| Jan 15, 2027 | 84 | 47.6% | ±25.0% |
| Apr 16, 2027 | 175 | 43.1% | ±29.7% |
30-day implied volatility 29.2% vs 39.7% realized over the last 30 trading days. Put/call ratio (volume) 0.07. Cboe delayed quotes (15 min). Expected move = at-the-money straddle.
Key Statistics (as of October 23, 2026 at 12:51 UTC)
| Price | USD 6.42 |
|---|---|
| Change | ▲ 10.50% (up) |
| Previous Close | USD 6.42 |
| Open | USD 6.42 |
| Day Range | USD 5.85 – 6.44 |
| 52-Week Range | USD 5.4 – 12.87 |
| Volume | 7,184,456 shares |
| Market Cap | — |
| Exchange | NYQ |
Technical Analysis (FLO)
Nexqual's technical model rates FLO "NEUTRAL" based on 4 bullish and 3 bearish signals across 127 daily candles, as of October 23, 2026 at 12:51 UTC.
| Overall Signal | NEUTRAL |
|---|---|
| RSI (14) | 62.85 (neutral) |
| vs SMA50 | Above (USD 6.31) |
| MACD | -0.03 (negative) |
Earnings (FLO)
| Next Earnings Date | 2026-11-05 |
|---|---|
| EPS Estimate | USD 0.15 |
| Revenue Estimate | $1.18B |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-06-30 | USD 0.21 vs est 0.22 ▼ miss |
| 2026-03-31 | USD 0.29 vs est 0.27 ▲ beat |
| 2025-12-31 | USD 0.22 vs est 0.15 ▲ beat |
| 2025-09-30 | USD 0.23 vs est 0.23 ▼ miss |
Source: Nexqual, October 23, 2026 at 12:51 UTC.
Financials & Fundamentals (FLO)
| Total Revenue | $5.22B |
|---|---|
| Gross Margin | +48.63% |
| Operating Margin | +6.25% |
| Profit Margin | +1.06% |
| ROE | +4.01% |
| Debt / Equity | 1.52 |
| Current Ratio | 0.77 |
| Total Cash | $52.77M |
| Total Debt | $2.01B |
Source: Nexqual, October 23, 2026 at 12:51 UTC.
Ownership (FLO)
| Insider Ownership | +8.03% |
|---|---|
| Institutional Ownership | +105.72% |
| Shares Outstanding | 212.06M |
| Float | 195.99M |
| Short % of Float | +22.77% |
Source: Nexqual, October 23, 2026 at 12:51 UTC.
From Flowers Foods, Inc.'s Latest SEC 10-K Filing (filed 2026-02-25)
Key Strengths & Strategy (as disclosed to the SEC)
- Founded in 2012, Simple Mills is a market-leading natural brand and its products are made with simple ingredients, pioneered from using nutrient-dense nut, seed, and vegetable flours, attracting natural and mainstream consumers alike.
- We currently anticipate the upgrade of our ERP system will cost approximately $325 million (of which approximately 35% has been or is anticipated to be capitalized) and anticipate the upgrade to be completed in 2027.
- As our sales portfolio continues to evolve, the flexibility of our production and distribution systems allows us to pivot capacity to meet changing demand and we continue to optimize these systems.
- We believe our flexible bakery system allows us to quickly shift production to high demand products and adjust distribution where needed.
Partnerships
- Invest in our brands to align with consumers to maximize our return on investment.
Legal & Regulatory Risks (Item 1A, quoted)
- Government regulation, including labeling or warning requirements, could adversely impact our results of operations and financial condition.
- Climate change, or legal, regulatory, or market measures to address climate change, may negatively affect our business and operations.
- We may also be subjected to decreased availability or less favorable pricing for water as a result of climate change, which could impact our production and distribution operations.
- We are subject to increasing legal complexity and could be party to litigation that may adversely affect our business.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
Peers & Related Stocks
| Symbol | Name | Price | Change |
|---|---|---|---|
| INGR | Ingredion Incorporated | USD 97.18 | ▲ 1.57% |
| CPB | The Campbell's Company | USD 21.26 | ▲ 8.69% |
| PPC | Pilgrim's Pride Corporation | USD 28.09 | ▲ 1.23% |
| CAG | ConAgra Brands, Inc. | USD 15.07 | ▲ 7.34% |
| SFD | Smithfield Foods, Inc. | USD 18.81 | ▲ 2.79% |
| LW | Lamb Weston Holdings, Inc. | USD 55.18 | ▲ 3.9% |
Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 23, 2026 at 12:51 UTC. This page is informational and not investment advice.
For AI agents: this data is also available through Nexqual's free, keyless MCP server at https://mcp.nexqual.com/mcp; every result includes source_url, as_of and cite_as. More: nexqual.com/agents · llms.txt