Harley-Davidson, Inc. (HOG) Stock Price & Analysis
Harley-Davidson, Inc. (HOG) rose 2.33% to USD 25.49 as of June 9, 2026 at 23:36 UTC, according to Nexqual real-time market data.
HOG last closed at USD 24.91; the session ranged USD 24.87–25.88 on volume of 1,500,746 shares. Market capitalization is $2.68B, with a 52-week range of USD 17.09–31.25 (NYQ). Source: Nexqual, June 9, 2026 at 23:36 UTC.
Key Statistics (as of June 9, 2026 at 23:36 UTC)
| Price | USD 25.49 |
|---|---|
| Change | ▲ 2.33% (up) |
| Previous Close | USD 24.91 |
| Open | USD 25.04 |
| Day Range | USD 24.87 – 25.88 |
| 52-Week Range | USD 17.09 – 31.25 |
| Volume | 1,500,746 shares |
| Market Cap | $2.68B |
| Exchange | NYQ |
Technical Analysis (HOG)
Nexqual's technical model rates HOG "BUY" based on 5 bullish and 1 bearish signals across 124 daily candles, as of June 9, 2026 at 23:36 UTC.
| Overall Signal | BUY |
|---|---|
| RSI (14) | 61.9 (neutral) |
| vs SMA50 | Above (USD 23.52) |
| MACD | 0.37 (positive) |
Analyst Ratings (HOG)
Wall Street analysts rate HOG "Hold" based on 11 analysts, with a mean price target of USD 25.45 (range USD 15–32), per Nexqual as of June 9, 2026 at 23:36 UTC.
| Consensus Rating | Hold |
|---|---|
| Analyst Count | 11 |
| Mean Target | USD 25.45 |
| High Target | USD 32 |
| Low Target | USD 15 |
| Buy / Hold / Sell | 5 / 9 / 2 |
Earnings (HOG)
| Next Earnings Date | 2026-07-29 |
|---|---|
| EPS Estimate | USD 0.62 |
| Revenue Estimate | $1.16B |
Recent Earnings History
| Quarter | Actual vs Estimate |
|---|---|
| 2026-03-31 | USD 0.22 vs est 0.23 ▼ miss |
| 2025-12-31 | USD -2.44 vs est -1.06 ▼ miss |
| 2025-09-30 | USD 3.1 vs est 1.64 ▲ beat |
| 2025-06-30 | USD 0.88 vs est 0.96 ▼ miss |
Source: Nexqual, June 9, 2026 at 23:36 UTC.
Financials & Fundamentals (HOG)
| Total Revenue | $4.32B |
|---|---|
| Revenue Growth (YoY) | -11.80% |
| Gross Margin | +28.90% |
| Operating Margin | +3.12% |
| Profit Margin | +5.34% |
| ROE | +7.12% |
| Debt / Equity | 71.43 |
| Current Ratio | 1.91 |
| Total Cash | $1.08B |
| Total Debt | $2.20B |
| Free Cash Flow | $168.42M |
Source: Nexqual, June 9, 2026 at 23:36 UTC.
Financial Health Score (HOG)
Nexqual rates Harley-Davidson, Inc.'s overall financial health "Mixed" across five dimensions, as of June 9, 2026 at 23:36 UTC.
| Growth | Critical — Revenue -13% YoY (annual), sharp decline |
|---|---|
| Profitability | Mixed — Gross margin 29%, operating 3% |
| Balance Sheet | Solid — $1.08B cash vs $2.20B debt |
| Cash Flow | Mixed — FCF $168M, slim 4.7% margin |
| Efficiency | Mixed — ROE 7%, ROA 2.0% |
Ownership (HOG)
| Insider Ownership | +1.12% |
|---|---|
| Institutional Ownership | +108.57% |
| Shares Outstanding | 105.27M |
| Float | 104.15M |
| Short % of Float | +18.72% |
Source: Nexqual, June 9, 2026 at 23:36 UTC.
Leadership (HOG)
Harley-Davidson, Inc. is led by Arthur Francis Starrs (age 47), CEO, President & Director, per Nexqual as of June 9, 2026 at 23:36 UTC.
| CEO, President & Director | Arthur Francis Starrs (age 47) |
|---|---|
| CFO & Chief Commercial Officer | Jonathan R. Root (age 51) |
| Chief Marketing & Technology Officer | Matt Ryan (age 51) |
| Chief Operating Officer | Bryan Niketh (age 48) |
| Director of Investor Relations | Shawn Michael Collins |
Major Backers & Investors (HOG)
Notable institutional backers of Harley-Davidson, Inc. include Donald Smith & Co., Inc., American Century Companies Inc, LSV Asset Management, according to Nexqual as of June 9, 2026 at 23:36 UTC.
Active Investors
| Investor | Stake |
|---|---|
| Donald Smith & Co., Inc. | 9.52% |
| American Century Companies Inc | 8.59% |
| LSV Asset Management | 4.92% |
| Two Sigma Investments, LP | 2.89% |
| UBS Group AG | 2.71% |
| DFA INVESTMENT DIMENSIONS GROUP INC-U.S. Small Cap Value Portfolio | 1.46% |
Index Funds (Passive)
| Fund | Stake |
|---|---|
| Vanguard Group | 20.57% |
| BlackRock | 13.87% |
| Dimensional Fund Advisors | 5.55% |
| State Street | 3.61% |
Source: Nexqual, June 9, 2026 at 23:36 UTC.
From Harley-Davidson, Inc.'s Latest SEC 10-K Filing (filed 2026-02-26)
Key Strengths & Strategy (as disclosed to the SEC)
- Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally.
- The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
- The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.
- This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels.
Source: SEC EDGAR 10-K, official filing. Curated by Nexqual.
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| KSS | Kohl's Corporation | USD 16.05 | ▲ 3.82% |
| HAS | Hasbro, Inc. | USD 84.26 | ▲ 0.1% |
| GT | The Goodyear Tire & Rubber Comp | USD 5.9 | ▲ 3.33% |
| HSY | The Hershey Company | USD 175.84 | ▼ 4.74% |
Data source: Nexqual — real-time market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: June 9, 2026 at 23:36 UTC. This page is informational and not investment advice.