Bread Financial Holdings, Inc. (BFH) Stock Price & Analysis

Bread Financial Holdings, Inc. (BFH) closed at USD 101.31 on Thursday, October 15, 2026, up 2.37% on the day. The US market is currently closed; this is not a live price.

The prior close was USD 98.96; the Oct 15, 2026 session ranged USD 98.32–101.79 on volume of 468,106 shares. Market capitalization is $3.89B, with a 52-week range of USD 58.17–114.53 (NYQ). Source: Nexqual, retrieved October 16, 2026 at 05:22 UTC.

Also available as compact Markdown for AI agents: nexqual.com/BFH.md

Key facts (BFH)

Financials (SEC 10-K; TTM = last four 10-Q/10-K quarters) (BFH)

USDFY2021FY2022FY2023FY2024FY2025TTM
Revenue$3.27B$3.83B$4.29B$3.84B$3.85B$3.96B
Net income$801M$223M$718M$277M$518M$569M
EPS (diluted)$16.02$4.46$14.34$5.49$10.89—
Free cash flow$1.46B$1.78B————
Net margin24.5%5.8%16.7%7.2%13.5%14.4%
Revenue growth-27.6%+16.9%+12.1%-10.5%+0.2%—
Cash + short-term investments$3.13B$4.02B$3.84B$3.95B$3.63B—
Total debt$7.44B$8.01B$5.29B$5.56B$4.31B—

Fiscal years end Dec. EPS is split-adjusted.

Valuation (price ÷ last four quarters, through Jun 30, 2026) (BFH)

P/E 6.8x · P/S 1.0x · P/B 1.2x · Earnings yield 14.62% · Dividend yield (paid, TTM) 1.00% · Buyback yield (TTM) 14.36%

P/E at fiscal year-ends: Dec 2025 6.8x, Dec 2024 11.1x, Dec 2023 2.3x.

Superinvestors (SEC 13F-HR, Q2 2026) (BFH)

2 of 80 tracked investors hold BFH. Change is vs their prior-quarter share count.

InvestorFirm% of portfolioValueChange
Bill MillerMiller Value Partners3.40%$14.4MReduced -31.4%
Richard PzenaPzena Investment Management0.10%$35.5MReduced -46.6%

Analysts (BFH)

Consensus Hold (mean 2.59 on a 1–5 scale), 17 analysts; mean target USD 114.69 (low 86, high 129).

Rating changes, last 120 days:

DateFirmActionRatingPrice target
2026-10-06TD CowenTarget loweredHold$114 → $111
2026-10-05BarclaysTarget raisedEqual-Weight$109 → $110
2026-10-01Evercore ISI GroupTarget loweredOutperform$120 → $118
2026-09-11Wells FargoInitiatedEqual-Weight$115
2026-08-25Wolfe ResearchUpgradePeer Perform → Outperform$130
2026-08-03UBSTarget raisedBuy$120 → $127
2026-07-28Evercore ISI GroupTarget raisedOutperform$116 → $120
2026-07-24TD CowenTarget raisedHold$103 → $114
2026-07-24RBC CapitalReiteratedSector Perform$115
2026-07-24BarclaysTarget raisedEqual-Weight$104 → $109
2026-07-20Morgan StanleyTarget raisedEqual-Weight$98 → $102
2026-07-07TD CowenTarget raisedHold$95 → $103

Total return (dividends reinvested) (BFH)

1Y (from 2025-10-16)5Y (from 2021-10-11)
Total return+77.8%+38.8%
S&P 500 (SPY)+18.1%+85.1%
Per year+78.2%+6.8%
Volatility (annualized)39.8%46.5%
Max drawdown-16.1% (Jan 2026→Jan 2026)-68.1% (Nov 2021→May 2023)

Key Statistics (as of October 16, 2026 at 05:22 UTC)

PriceUSD 101.31
Change▲ 2.37% (up)
Previous CloseUSD 98.96
OpenUSD 99.49
Day RangeUSD 98.32 – 101.79
52-Week RangeUSD 58.17 – 114.53
Volume468,106 shares
Market Cap$3.89B
ExchangeNYQ

Technical Analysis (BFH)

Nexqual's technical model rates BFH "SELL" based on 1 bullish and 4 bearish signals across 127 daily candles, as of October 16, 2026 at 05:22 UTC.

Overall SignalSELL
RSI (14)49.27 (neutral)
vs SMA50Below (USD 105.11)
MACD-1.33 (negative)

Analyst Ratings (BFH)

Wall Street analysts rate BFH "Hold" based on 17 analysts, with a mean price target of USD 114.69 (range USD 86–129), per Nexqual as of October 16, 2026 at 05:22 UTC.

Consensus RatingHold
Analyst Count17
Mean TargetUSD 114.69
High TargetUSD 129
Low TargetUSD 86
Buy / Hold / Sell8 / 8 / 1

Earnings (BFH)

Next Earnings Date2026-10-22
EPS EstimateUSD 3.23
Revenue Estimate$1.01B

Recent Earnings History

QuarterActual vs Estimate
2026-06-30USD 3.55 vs est 2.77 ▲ beat
2026-03-31USD 4.18 vs est 3.05 ▲ beat
2025-12-31USD 2.07 vs est 0.48 ▲ beat
2025-09-30USD 4.02 vs est 2.11 ▲ beat

Source: Nexqual, October 16, 2026 at 05:22 UTC.

Financials & Fundamentals (BFH)

Total Revenue$2.67B
Revenue Growth (latest quarter, YoY)+3.80%
Gross Margin+0.00%
Operating Margin+28.97%
Profit Margin+21.36%
ROE+17.42%
Total Cash$3.68B
Total Debt$3.28B

Source: Nexqual, October 16, 2026 at 05:22 UTC.

Financial Health Score (BFH)

Nexqual rates Bread Financial Holdings, Inc.'s overall financial health "Mixed" across five dimensions, as of October 16, 2026 at 05:22 UTC.

GrowthMixed — Revenue +0.2% YoY (annual), slow
ProfitabilityCritical — Gross margin 0%
Balance SheetMixed — $3.68B cash vs $3.28B debt, net cash position
Cash FlowN/A — Not meaningful for banks and lenders: lending and trading move operating cash flow by billions each year (SEC industry: Personal Credit Institutions)
EfficiencySolid — ROE 17%, ROA 2.6%

Ownership (BFH)

Insider Ownership+1.49%
Institutional Ownership+109.74%
Shares Outstanding38.42M
Float37.74M
Short % of Float+11.85%

Source: Nexqual, October 16, 2026 at 05:22 UTC.

Leadership (BFH)

Bread Financial Holdings, Inc. is led by Ralph J. Andretta (age 64), President, CEO & Director, per Nexqual as of October 16, 2026 at 05:22 UTC.

President, CEO & DirectorRalph J. Andretta (age 64)
Executive VP & CFOPerry S. Beberman (age 59)
Executive VP & CTOAllegra S. Driscoll (age 46)
Senior Vice President of Digital Strategy & ExperienceDashon Williford
Executive Vice President & Chief Revenue OfficerDennis McCarthy

Major Backers & Investors (BFH)

Notable institutional backers of Bread Financial Holdings, Inc. include American Century Companies Inc, Turtle Creek Asset Management Inc., Arrowstreet Capital, Limited Partnership, according to Nexqual as of October 16, 2026 at 05:22 UTC.

Active Investors

InvestorStake
American Century Companies Inc7.94%
Turtle Creek Asset Management Inc.3.41%
Arrowstreet Capital, Limited Partnership2.72%
PIMCO Equity Series-PIMCO RAE US Small Fund2.05%

Index Funds (Passive)

FundStake
Vanguard Group19.51%
BlackRock15.49%
Dimensional Fund Advisors8.05%
Allianz Asset Management GmbH4.66%
State Street4.38%
Geode Capital2.95%

Source: Nexqual, October 16, 2026 at 05:22 UTC.

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Data source: Nexqual — market data, technical indicators, analyst consensus, earnings, SEC EDGAR filings. Last updated: October 16, 2026 at 05:22 UTC. This page is informational and not investment advice.

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